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I'm Jeya Prakash, a Performance Marketing Specialist with 7 years of experience driving ROI-focused campaigns across Google Ads, Meta, and LinkedIn. I manage multi-million-dollar budgets, generate high-quality B2B/B2C leads, and scale e-commerce revenue through data-driven, full-funnel strategies. I thrive in SaaS, IT services, and technology spaces, collaborating across teams to optimize campaigns, execute A/B tests, and continuously improve lead quality, conversion rates, and ROAS. I’m passionate about turning analytics into action and delivering measurable business results.…I'm Jeya Prakash, a Performance Marketing Specialist with 7 years of experience driving ROI-focused campaigns across Google Ads, Meta, and LinkedIn. I manage multi-million-dollar budgets, generate high-quality B2B/B2C leads, and scale e-commerce revenue through data-driven, full-funnel strategies. I thrive in SaaS, IT services, and technology spaces, collaborating across teams to optimize campaigns, execute A/B tests, and continuously improve lead quality, conversion rates, and ROAS. I’m passionate about turning analytics into action and delivering measurable business results.

Jeya Prakash

Performance Marketer, Growth Marketer, Product Marketer, +2

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I'm Jeya Prakash, a Performance Marketing Specialist with 7 years of experience driving ROI-focused campaigns across Google Ads, Meta, and LinkedIn. I manage multi-million-dollar budgets, generate high-quality B2B/B2C leads, and scale e-commerce revenue through data-driven, full-funnel strategies. I thrive in SaaS, IT services, and technology spaces, collaborating across teams to optimize campaigns, execute A/B tests, and continuously improve lead quality, conversion rates, and ROAS. I’m passionate about turning analytics into action and delivering measurable business results.…I'm Jeya Prakash, a Performance Marketing Specialist with 7 years of experience driving ROI-focused campaigns across Google Ads, Meta, and LinkedIn. I manage multi-million-dollar budgets, generate high-quality B2B/B2C leads, and scale e-commerce revenue through data-driven, full-funnel strategies. I thrive in SaaS, IT services, and technology spaces, collaborating across teams to optimize campaigns, execute A/B tests, and continuously improve lead quality, conversion rates, and ROAS. I’m passionate about turning analytics into action and delivering measurable business results.

Available to hire

I’m Jeya Prakash, a Performance Marketing Specialist with 7 years of experience driving ROI-focused campaigns across Google Ads, Meta, and LinkedIn. I manage multi-million-dollar budgets, generate high-quality B2B/B2C leads, and scale e-commerce revenue through data-driven, full-funnel strategies.

I thrive in SaaS, IT services, and technology spaces, collaborating across teams to optimize campaigns, execute A/B tests, and continuously improve lead quality, conversion rates, and ROAS. I’m passionate about turning analytics into action and delivering measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Paid Marketing Specialist at TripleDart

October 1, 2025 - October 21, 2025

Managed multiple B2B clients across SaaS, IT services, and technology sectors, handling end-to-end paid marketing campaigns on Google Ads, LinkedIn Ads, and Bing Ads. Optimized campaigns using CPC, CTR, CPA, and conversion data to improve lead quality and overall campaign efficiency. Conducted audience research and segmentation, targeting decision-makers and high-intent prospects to maximise campaign efficiency. Implemented A/B testing strategies across ad formats, messaging, and bidding strategies to continuously improve campaign performance. Monitored campaign performance via dashboards, providing data-driven insights to clients and internal teams for strategic decision-making, achieving a strong MQL to SQL conversion rate of 30-45%.

Lead Growth Marketing at Zupersoft Solutions Pvt. Ltd

April 1, 2025 - October 21, 2025

Led full-funnel digital advertising across Google Ads, Bing Ads, Meta, and LinkedIn to drive qualified pipeline for enterprise B2B SaaS. Managed strategy, execution, and optimization of campaigns targeting revenue growth, lead quality, and cost efficiency. Managed a $200K monthly ad spend, consistently delivering high-ROI performance. Improved campaign performance by enhancing lead quality, reducing costs, and increasing MQL to SQL conversion through targeted optimization and smarter lead nurturing. Led keyword research across 10+ industries and executed targeted ad strategies on PPC and Social Ad platforms. Optimized landing pages collaboratively using Analytics and heatmap insights. Used RollWorks for account-based marketing and retargeting, increasing precision and revenue.

Lead Performance Marketing at Purplesoft Technologies

June 1, 2023 - October 21, 2025

Directed paid ads for B2C and e-commerce clients across the US, UK, Australia, and India, managing $5K–$50K monthly budgets. Led strategy, team management, and cross-functional collaboration to consistently hit ROAS and CTR targets in a fast-paced, multi-account environment. Optimized account structures, bidding strategies, and audience targeting consistently to hit key performance benchmarks. Built and optimized product feeds in Google Merchant Center for WooCommerce and Shopify, ensuring feed accuracy and policy compliance. Enhanced user experiences by collaborating with SEO, content, and development teams. Implemented Google Analytics (UA/GA4) and Tag Manager for precise conversion tracking, improving measurement and attribution.

Junior Digital Marketing Executive at Blaze Web Services Pvt. Ltd

February 1, 2020 - October 21, 2025

Supported digital marketing efforts across paid search, social, and organic channels to help drive lead generation and website performance. Gained hands-on experience with campaign execution, tracking setup, SEO, and remarketing strategies. Assisted in launching and optimizing Google Ads and Meta Ads campaigns to generate high-quality leads. Managed product feeds in Google Merchant Center and resolved feed issues to support Shopping Ads performance and policy compliance. Conducted keyword research and supported on-page and off-page SEO strategies to improve search visibility and campaign efficiency. Set up tracking pixels, configured goals, and monitored data using Google Analytics and Tag Manager.