Asier López Bernal
Hi, I'm Asier López Bernal. I'm a user acquisition and paid media specialist with international experience in mobile apps, gaming, and fintech startups.
About
Hi, I’m Asier López Bernal. I’m a user acquisition and paid media specialist with international experience in mobile apps, gaming, and fintech startups.
I excel in multi-channel performance campaigns (iOS & Android), app store optimization, monetization strategies, and advanced measurement tools like GA4, Firebase, and Singular. I’m data-driven, a fast learner, and comfortable working remotely in fast-paced environments.
- 3 years' experience
- Joined September 2025
Languages
- EnglishAdvanced
- Spanish; CastilianFluent
- BasqueFluent
Industry experience
- Software & Internet
- Gaming
- Media & Entertainment
- Financial Services
- Professional Services
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Work experience· 8 roles
Managed paid media campaigns for iOS & Android gaming apps; developed user acquisition strategies using Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, and Unity Ads; optimized monetization and growth.
Led growth initiatives including paid media campaigns for iOS and Android apps; developed UA strategies across AppLovin, Google Ads, Apple Search Ads, and Meta Ads; implemented monetization and in-app purchase strategies; data-driven with a focus on measurement and optimization.
Led digital marketing and user acquisition strategy; managed partnerships with neo banks and crypto brokers; led paid UA campaigns across major ad platforms; oversaw ASO and podcast production.
Education· 5
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