Available to hire
Hi, I’m Asier López Bernal. I’m a user acquisition and paid media specialist with international experience in mobile apps, gaming, and fintech startups.
I excel in multi-channel performance campaigns (iOS & Android), app store optimization, monetization strategies, and advanced measurement tools like GA4, Firebase, and Singular. I’m data-driven, a fast learner, and comfortable working remotely in fast-paced environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
Basque
Fluent
Work Experience
Head of Growth / Lead Digital Marketing & User Acquisition Strategist at Fintech Startup
January 1, 2025 - September 21, 2025Led growth initiatives including paid media campaigns for iOS and Android apps; developed UA strategies across AppLovin, Google Ads, Apple Search Ads, and Meta Ads; implemented monetization and in-app purchase strategies; data-driven with a focus on measurement and optimization.
Chief Marketing Officer at Codify Cash
January 1, 2023 - September 21, 2025Produced podcast content and designed digital assets (Figma); created and published website content (WordPress); managed social media calendars and community engagement; led video editing and graphic design for social content.
Community Manager at Media Attack
January 1, 2023 - September 21, 2025Managed online community engagement and digital marketing activities; supported online advertising strategy; assisted with content creation and calendar planning.
User Acquisition Specialist at Telmewowl
January 1, 2025 - PresentManaged paid media campaigns for iOS & Android gaming apps; developed user acquisition strategies using Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, and Unity Ads; optimized monetization and growth.
Head of User Acquisition / Growth at Fintech Startup
January 1, 2024 - PresentLed digital marketing and user acquisition strategy; managed partnerships with neo banks and crypto brokers; led paid UA campaigns across major ad platforms; oversaw ASO and podcast production.
Chief Marketing Officer at Codify Cash
January 1, 2023 - September 21, 2025Produced podcast content and designed digital assets with Figma; created and published website content using WordPress; managed social media calendars and community engagement.
Community Manager at Media Attack
January 1, 2023 - September 21, 2025Managed Instagram and Facebook content calendars; online advertising strategy; grew online community engagement.
Digital Marketing Assistant at Runners World
January 1, 2023 - September 21, 2025Online advertising strategy; grew online community; supported digital marketing initiatives.
Education
Bachelor of Advertising and Public Relations at University of the Basque Country (UPV/EHU), Bilbao, Spain
January 1, 2020 - January 1, 2024Exchange Program in Advertising & PR at Fontys University, Netherlands
January 1, 2022 - January 1, 2023Bachelor of Advertising and PR at Country University, Spain
January 1, 2020 - January 1, 2024Master in Digital Advertising at Fontys University (Netherlands)
January 1, 2022 - January 1, 2023Master in Digital Advertising at BIGS School (Remote)
January 1, 2024 - January 1, 2025Qualifications
Industry Experience
Software & Internet, Gaming, Media & Entertainment, Financial Services, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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