Available to hire
I’m Matteo Sanguineti, a marketing leader with 15+ years of global experience across the US, Europe, and the Middle East in B2B, B2C, and D2C models. I have led marketing, brand, and GTM initiatives for manufacturing, automotive, digital commerce, and startup environments, delivering data-driven demand generation and international expansion. I’m passionate about digital transformation, AI, and crafting customer-centric solutions with a hands-on, analytical, and entrepreneurial approach.
I excel at building and leading cross-functional teams, creating compelling media content, and aligning marketing with sales to drive revenue. Based in Switzerland with Italian roots, I translate complex technical products into clear, globally resonant value propositions and scalable go-to-market programs for global audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
German
Beginner
Work Experience
Head of Sales, Marketing and Operations at Fibra Italia
January 1, 2025 - PresentLeading sales and marketing strategies for automotive, nautical, and aerospace industries, driving business development and brand positioning for global expansion. Creating engaging media content to support product marketing and global expansion initiatives. Generating high-quality content tailored to B2B technical products, ensuring alignment with brand objectives.
E-commerce Consultant at Freelancer
June 1, 2023 - PresentProviding strategic consulting for e-commerce growth and digital marketing optimization.
Head of Marketing at La Passione Cycling Couture
April 30, 2023 - September 21, 2025Directed D2C eCommerce operations with P&L ownership, achieving +30% YoY revenue growth by focusing on traffic, conversion, and order value. Developed and executed go-to-market strategies for new product launches. Supervised digital marketing activities, including paid and organic campaigns, content creation, PR, CRM, loyalty programs, external agency engagement. Led a cross-functional and diverse team to align marketing and sales objectives.
Senior Brand & Marketing Manager at Qooder SA
December 31, 2020 - September 21, 2025Executed a brand refresh, increasing sales by 400% and website traffic by 200%. Managed global EV product positioning, lineup and launches, and market entry strategies. Developed multi-channel marketing campaign frameworks and regional adaptation strategies.
Senior EMEA Product Marketing Manager at Abarth & C.
June 30, 2018 - September 21, 2025Relaunched Abarth 124 Spider, resulting in +20% revenue growth and +58% accessory sales. Managed pre-launch, launch, and post-launch activities to optimize sales impact. Developed sales enablement strategies to highlight competitive advantages. Conducted market analysis and product performance tracking for strategic adjustments.
Senior Product Marketing Manager at MV Agusta Motor
June 30, 2016 - September 21, 2025Led global go-to-market strategies, driving international brand expansion and growth. Established a US subsidiary, managing brand positioning and marketing strategies. Developed content marketing and regional-specific sales strategies.
EU Product Marketing Manager at Fiat Chrysler Group
June 30, 2014 - September 21, 2025Led international marketing strategies for US, Europe and Middle East markets. Defined product lineup, pricing models and GTM strategies to support sales growth.
Warranty Manager at Fiat Chrysler Group
June 30, 2011 - September 21, 2025Managed warranty program processes and alignment with product strategies to support customer satisfaction and cost control.
Strategic Marketing Leader | Global Expansion | Brand and Product Management at Fiat Chrysler Group
June 30, 2011 - September 21, 2025Led strategic marketing initiatives for global expansion, brand and product management, and cross-regional GTM alignment.
Project Manager at Future Drive
April 30, 2008 - September 21, 2025Led project management initiatives in automotive-related ventures, coordinating cross-functional teams and timelines.
Junior Consultant at UBM Consulting
June 30, 2006 - September 21, 2025Assisted strategy projects and market analyses for automotive clients, contributing to client deliverables and insights.
Head of Sales, Marketing and Operations at Fibra Italia
January 1, 2025 - PresentLeading sales and marketing strategies for automotive, nautical, and aerospace industries, driving business development and brand positioning for global expansion. Creating engaging media content to support product marketing and global expansion initiatives. Generating high-quality content tailored to B2B technical products, ensuring alignment with brand objectives.
E-commerce Consultant at Freelancer
June 1, 2023 - PresentProviding strategic consulting for e-commerce growth and digital marketing optimization.
Head of Marketing at La Passione Cycling Couture
April 1, 2023 - September 21, 2025Directed D2C eCommerce operations with P&L ownership, achieving +30% YoY revenue growth by focusing on traffic, conversion, and order value; developed go-to-market strategies for new product launches; supervised digital marketing activities, including paid and organic campaigns, content creation, PR, CRM, loyalty programs, external agency engagement; led a cross-functional and diverse team to align marketing and sales objectives.
Senior Brand & Marketing Manager at Qooder SA
December 1, 2020 - September 21, 2025Executed a brand refresh, increasing sales by 400% and website traffic by 200%; managed global EV product positioning, lineup and launches, and market entry strategies; developed multi-channel marketing campaign frameworks and regional adaptation strategies.
Senior EMEA Product Marketing Manager at Abarth & C.
June 1, 2018 - September 21, 2025Relauched Abarth 124 Spider, +20% revenue growth and +58% accessory sales; managed pre-launch, launch, and post-launch activities to optimize sales impact; developed sales enablement strategies; conducted market analysis and product performance tracking for strategic adjustments.
Senior Product Marketing Manager at MV Agusta Motor
June 1, 2016 - September 21, 2025Led global go-to-market strategies, driving international brand expansion and growth; established a US subsidiary, managing brand positioning and marketing strategies; developed content marketing and regional-specific sales strategies.
EU Product Marketing Manager at Fiat Chrysler Group
June 1, 2014 - September 21, 2025Led international marketing strategies for US, Europe and Middle East markets; defined product lineup, pricing models and GTM strategies to support sales growth.
Strategic Marketing Leader | Global Expansion | Brand and Product Management | Warranty Manager at Fiat Chrysler Group
June 1, 2011 - September 21, 2025Strategic leadership in global expansion initiatives, brand and product management, and warranty oversight within the Fiat Chrysler Group.
Project Manager at Future Drive
April 1, 2008 - September 21, 2025Project management responsibilities within automotive initiatives.
Junior Consultant at UBM Consulting
June 1, 2006 - September 21, 2025Early-career consulting roles contributing to client projects.
Head of Sales, Marketing and Operations at Fibra Italia
January 1, 2025 - PresentLeading sales and marketing strategies for automotive, nautical, and aerospace industries, driving business development and brand positioning for global expansion. Creating engaging media content to support product marketing and global expansion initiatives. Generating high-quality content tailored to B2B technical products, ensuring alignment with brand objectives.
E-Commerce Consultant at Freelancer
June 1, 2023 - PresentProviding strategic consulting for e-commerce growth and digital marketing optimization.
Head of Marketing at La Passione Cycling Couture
April 1, 2023 - September 22, 2025Directed D2C eCommerce operations with P&L ownership, achieving +30% YoY revenue growth by focusing on traffic, conversion, and order value. Developed and executed go-to-market strategies for new product launches. Supervised digital marketing activities, including paid and organic campaigns, content creation, PR, CRM, loyalty programs, external agency engagement. Led a cross-functional team to align marketing and sales objectives.
Senior Brand & Marketing Manager at Qooder SA
December 1, 2020 - September 22, 2025Executed a brand refresh, increasing sales by 400% and website traffic by 200%. Managed global EV product positioning, lineup and launches, and market entry strategies. Developed multi-channel marketing campaign frameworks and regional adaptation strategies.
Senior EU Product Marketing Manager at Abarth & C.
June 1, 2018 - September 22, 2025Relaunched Abarth 124 Spider, resulting in +20% revenue growth and +58% accessory sales. Managed pre-launch, launch, and post-launch activities to optimize sales impact. Developed sales enablement strategies to highlight competitive advantages. Conducted market analysis and product performance tracking for strategic adjustments.
Senior Product Marketing Manager at MV Agusta Motor
June 1, 2016 - September 22, 2025Led global go-to-market strategies, driving international brand expansion and growth. Established a US subsidiary, managing brand positioning and marketing strategies. Developed content marketing and regional-specific sales strategies.
EU Product Marketing Manager at Fiat Chrysler Group
June 1, 2014 - September 22, 2025Led international marketing strategies for the US, Europe and Middle East markets. Defined product lineup, pricing models and GTM strategies to support sales growth.
Warranty Manager at Fiat Chrysler Group
June 1, 2011 - September 22, 2025Warranty management for FCA operations, supporting product reliability and service strategies.
Project Manager at Future Drive
April 1, 2008 - September 22, 2025Managed cross-functional projects and initiatives within the mobility and automotive sectors.
Junior Consultant at UBM Consulting
June 1, 2006 - September 22, 2025Early-career consulting work supporting strategic projects and market analyses.
Education
Master of Business Administration and Management at Bocconi University
September 1, 1999 - May 1, 2004Master of Business Administration and Management at Bocconi University
September 1, 1999 - May 1, 2004Master of Business Administration and Management at Bocconi University
September 1, 1999 - May 1, 2004Qualifications
Google Analytics Certification
January 11, 2030 - September 22, 2025Industry Experience
Manufacturing, Media & Entertainment, Transportation & Logistics, Retail, Software & Internet, Other, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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