Luis Antonio Arana P.

Digital Media Planner at Qual Media S.A.C. (OMG)

Strategy and management of digital media plans; management of branding and conversion campaigns; responsible for managing the annual, monthly or campaign investment of the client. Client: Banco de Crédito del Perú (BCP).

Senior Digital Media Planner at Latin Group S.A.C. (CARAT)

Managed a team comprising a Digital Media Planner and a Performance Analyst. Strategy and management of digital media plans and their consolidation in Flowcharts for each client. Experience in lead-targeting and branding campaigns. Responsible for managing the annual, monthly or campaign investment of each client. In charge of monthly accounting closings. Clients: Netflix, Minka, Centenario, Sunat, Universidad de Lima, Británico Público Asociados S.A.C.

Digital Media Planner at Latin Group S.A.C. (CARAT)

Support to a Senior Digital Media Planner (dual role) and management of a Performance Analyst. Creation and management of digital media plans for consolidation in Flowcharts for each client. Experience in generating lead objective campaigns (registrations, web forms and platforms). In charge of monitoring the results of digital campaigns and carrying out monthly accounting closings. Clients: Centenario, Universidad de Lima, Británico, Publicidad Asociados S.A.C.

Digital Media Planner at Intercorp / CARAT (NG Restaurants, Real Plaza, etc.)

Created and managed digital media plans with a focus on multi-channel reach, lead generation and conversion campaigns. Managed monthly digital advertising budgets (approximately USD 45,000/month) across various media. Monitored campaign results and conducted monthly closings.

Implemented and optimized campaigns in Facebook Ads and Google Ads. Average monthly spend around USD 15,000. Provided weekly and monthly performance reporting. Assisted in creating and adjusting campaign plans.

Media Planner at QUAL MEDIA S.A.C. (OMG)

Strategy and management of digital media plans.

Senior Digital Media Planner at Latin Group S.A.C. (CARAT)

Strategy and management of digital media plans and consolidation in Flowcharts for each client; lead targeting and branding campaigns; responsible for annual, monthly or campaign investments; monthly closings.

Digital Media Planner at Latin Group S.A.C. (CARAT)

Strategy and management of digital media plans and their consolidation in Flowcharts for each client; experience in lead targeting and branding campaigns; responsible for monthly accounting closings.

Digital Media Planner at Intercorp (NR Restaurants) / Centenario / Universidad de Lima / Británico Publicis S.A.C.

Creation of strategy and management of digital media plans and their consolidation in Flowcharts for each client; reach ~70% in multi-screen campaigns; experience in lead and conversion campaigns (retailers). Responsible for managing client brand investments.

Digital Assistant / Trafficker at Various clients (Lima, Peru)

Implemented and optimized campaigns on Facebook Ads and Google Ads; average around 15,000 USD spend per month; monitoring and reporting campaign performance; support in creating and adjusting campaign plans.

Digital Media Planner at QUAL MEDIA S.A.C. (OMG)

Strategy and management of digital media plans; management of branding and conversion campaigns; responsible for managing annual, monthly or campaign investments for clients.

Digital Media Planner Sr. at Latin Group S.A.C. (CARAT)

Strategy and management of digital media plans and their consolidation in Flowcharts for each client; experience in lead targeting and branding campaigns; responsible for managing annual, monthly or campaign investments; responsible for carrying out monthly accounting closings.

Digital Media Planner at Latin Group S.A.C. (CARAT)

Support to a Senior Digital Media Planner (dual role) and management of a Performance Analyst; creation and management of digital media plans for consolidation in Flowcharts for each client; lead targeting and branding campaigns; responsible for managing annual, monthly or campaign investments; carry out monthly accounting closings.

Digital Media Planner at Latin Group S.A.C.

Creation of strategy and management of digital media plans and their consolidation in Flowcharts for each client's brand; generating reach of potential universe of 70% in each multi-screen campaign; experience in lead and conversion objective campaigns; responsible for managing investments; monthly closings.

Media Planner at QUAL MEDIA S.A.C. (OMG)

Strategy and management of digital media plans; branding and conversion campaigns; responsible for managing annual, monthly or campaign investments for clients. Clients included Banco de Crédito del Perú (BCP) and CARAT Latin Group S.A.C.

Digital Media Planner Sr. at Latin Group S.A.C. (CARAT)

Managed a team including a Digital Media Planner and a Performance Analyst. Developed digital media plans and consolidated them in Flowcharts for each client. Experience in lead targeting and branding campaigns. Responsible for monthly accounting closings.

Digital Media Planner at Latin Group S.A.C. (CARAT)

Supported a Senior Digital Media Planner; created and managed digital media plans for consolidation in Flowcharts; generated lead objective campaigns; monitored results; monthly closings.

Digital Media Planner at Publicis Asos S.A.S.A.C.

Created strategy and managed digital media plans and their consolidation in Flowcharts for each client's brand; achieved significant reach in multi-screen campaigns; led lead and conversion campaigns; managed client investments; monthly closings.

Digital Assistant / Traffic at Intercorp / L’Oréal (Clients)

Implemented and optimized campaigns in Facebook Ads and Google Ads; average monthly spend around $15k; monitoring and reporting campaign performance (weekly and monthly); support in creating and adjusting campaign plans.

Media Planner at Qual Medias S.A.C. (OMG)

Strategy and management of digital media plans; branding and conversion campaigns; responsible for managing annual, monthly or campaign-level investments for clients.

Digital Media Planner Sr. at CARAT LATIN GROUP S.A.C (CARAT)

Leadership of a team including a Digital Media Planner and a Performance Analyst; strategy and management of digital media plans and their consolidation in Flowcharts for each client; lead generation and branding campaigns; responsible for annual/monthly investments; monthly accounting closings.

Digital Media Planner at LATIN GROUP S.A.C (CARAT)

Creation and management of digital media plans for consolidation in Flowcharts for each client; experience in lead and conversion campaigns; monitoring results and monthly closings; clients include Centenario, Universidad de Lima and Británico Publicis Asociados S.A.C.