Sofia Maria Lidén

Digital Marketing Specialist at Med Health Partners

Executed targeted email marketing campaigns using Salesforce and Beefree to enhance patient outreach and strengthen partner communications, increasing open rates by 25%. Developed and maintained cross-platform social media content calendars, increasing follower engagement by over 15%. Monitored and analyzed campaign performance metrics using data-driven insights to optimize open rates, click-throughs, and conversions. Collaborated with creative teams to ensure brand consistency and cohesive messaging across all digital touchpoints.

Graphic Design Intern at Newberry College

Created cohesive print and digital marketing collateral aligned with institutional brand standards. Designed promotional materials for campus events, including sports tournaments and college fairs. Supported key college initiatives by producing visually compelling flyers for conferences and fundraising campaigns.