Sofia Maria Lidén

Available to hire

Language

Swedish
Fluent
English
Fluent

Work Experience

Digital Marketing Specialist at Med Health Partners
June 1, 2025 - September 22, 2025
Executed targeted email marketing campaigns using Salesforce and Beefree to enhance patient outreach and strengthen partner communications, increasing open rates by 25%. Developed and maintained cross-platform social media content calendars, increasing follower engagement by over 15%. Monitored and analyzed campaign performance metrics using data-driven insights to optimize open rates, click-throughs, and conversions. Collaborated with creative teams to ensure brand consistency and cohesive messaging across all digital touchpoints.
Graphic Design Intern at Newberry College
May 1, 2024 - September 22, 2025
Created cohesive print and digital marketing collateral aligned with institutional brand standards. Designed promotional materials for campus events, including sports tournaments and college fairs. Supported key college initiatives by producing visually compelling flyers for conferences and fundraising campaigns.
Digital Marketing Intern at Newberry College
December 1, 2023 - September 22, 2025
Produced and managed content for Admissions social media platforms, resulting in improved engagement and audience growth by 20%. Interpreted social media analytics to refine visual strategies and enhance content performance. Designed data-driven website infographics to improve user experience and communicate student demographic insights.

Education

Bachelor of Science at Newberry College
January 11, 2030 - May 1, 2024
Bachelor of Arts at Newberry College
January 11, 2030 - May 1, 2024

Qualifications

Google Analytics
January 11, 2030 - September 22, 2025
Google Ads
January 11, 2030 - September 22, 2025
HubSpot
January 11, 2030 - September 22, 2025

Industry Experience

Media & Entertainment, Education, Healthcare, Software & Internet, Professional Services