Available to hire
Hi, I’m Elle Ross, a Marketing Manager with 10+ years’ experience in luxury brands and premium consumer products across Europe and globally. I specialise in building brand reputation through strategic PR, high-profile events, and integrated campaigns that balance storytelling with measurable results.
I’m passionate about narrative-led branding, community engagement, and driving visibility for aspirational brands. I partner with retailers, media, influencers, and brand ambassadors to expand reach, deepen engagement, and deliver tangible business impact.
Experience Level
Language
English
Fluent
Work Experience
European Marketing Manager at Fujifilm Europe
October 1, 2023 - PresentOwnered marketing strategy and execution for Central Europe, aligning global goals with local market needs. Led pan-European product marketing campaigns for Fujifilm’s digital cameras, shaping brand messaging and product positioning across 12+ markets. Drove aligned brand positioning across Europe by conducting key research, developing customer profiles, and delivering 60 campaign assets to improve brand sentiment, retailer sell-in, and D2C sales. Built strategic partnerships with retailers, media, influencers, and brand ambassadors to expand brand visibility. Supported global initiatives and large-scale EU events and key partnerships.
Digital Marketing Manager at Fujifilm UK
September 1, 2023 - September 22, 2025Developed and executed community engagement initiatives, connecting photographers with the brand through workshops, competitions, and content series that strengthened relationships and loyalty. Developed go-to-market content packages aligned with brand guidelines across digital, retail, and consumer channels. Managed content creation, advertising budgets, and relationships with photographers, influencers, and brand advocates. Initiated key partnerships to boost brand reach and engagement. Created dynamic campaigns for product launches to build brand sentiment and drive sales.
Digital Marketing Executive at Fujifilm UK
March 1, 2021 - September 22, 2025Worked directly with the Marketing Manager to formulate and execute the digital marketing strategy for the UK digital camera business. Led communications across social media, email, web, and CRM; supported EU-wide email strategy rollouts. Monitored digital metrics to optimize campaign performance and impact.
Social Media Manager at Sidhu & Simon PR Agency
March 1, 2019 - September 22, 2025Managed luxury brands across automotive, beauty, alcohol, and technology sectors on digital marketing campaigns, specializing in social media communications. Implemented influencer marketing initiatives to drive awareness and desirability for new product launches. Facilitated brand partnerships to reach new audiences and supported clients with press campaigns and daily PR and advertising management tasks.
Press & Digital Media Officer at Sidhu & Simon PR Agency
March 1, 2019 - September 22, 2025Managed public relations campaigns and daily communications for a portfolio of luxury clients, including fragrance, automotive, and technology brands. Secured national media coverage through strong relationships with key media and influencer contacts. Conceptualised and executed luxury launch events aligned with brand guidelines to engage press and influencers.
Education
BSc in Geography at Bath Spa University
September 1, 2012 - June 1, 2015User Experience at The Chartered Institute of Marketing
January 1, 2021 - January 1, 2021Digital Marketing Diploma at Digital Marketing Institute
January 1, 2018 - January 1, 2018Qualifications
User Experience
January 1, 2021 - January 1, 2021Digital Marketing Diploma
January 1, 2018 - January 1, 2018Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services
Experience Level
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