Available to hire
I am a bilingual marketing professional fluent in Mandarin and English, with a passion for driving brand growth, engagement, and ROI for global brands like L’Oreal and Nestle. I thrive on creating innovative campaigns that drive brand value and customer interaction across platforms like TikTok, Instagram, Facebook, and LinkedIn.
With my experience in 360° campaign planning and marketing CRM data utilisation, I excel in working with KOLs and managing market outreach. I am dedicated to uncovering insights that lead to impactful marketing strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Korean
Beginner
Work Experience
Marketing Researcher at YUGO
September 1, 2025 - September 22, 2025Developed brand strategies and executed a marketing campaign to reduce branding harms, working closely with clients from all backgrounds and needs.
Marketing Researcher at Yugo
September 1, 2025 - September 22, 2025In this role, I executed influencer and social campaigns, enhancing brand visibility and engagement metrics for over 110 videos and 80+ live streams, while supporting the sales team by analyzing CRM data and consumer trends.
Marketing Researcher at Blackpool Council
January 1, 2025 - PresentCo-developed a social marketing campaign to reduce gambling harms, working with charities and lived-experience groups. Gathered insights through interviews, focus groups, and market visits, ensuring the campaign reflected real community needs. Presented findings to local and government stakeholders (OHID), earning praise for clear, actionable insights that informed national policy discussions.
Marketing Researcher at Blackpool Council
January 1, 2025 - PresentCo-developed a social marketing campaign to reduce gambling harms, collaborating with charities and lived-experience groups. Gathered insights through interviews, focus groups, and market visits to ensure the campaign reflected real community needs. Presented findings to local and government stakeholders (OHID), earning praise for clear, actionable insights that informed national policy discussions.
Marketing Researcher at Blackpool Council
January 1, 2025 - PresentCo-developed a social marketing campaign to reduce gambling harms, collaborating with charities and lived-experience groups. Gathered insights through interviews, focus groups, and market visits to ensure the campaign reflected real community needs. Presented findings to local and government stakeholders (OHID), earning praise for clear, actionable insights that informed national policy discussions.
Marketing Researcher at Blackpool Council
January 1, 2025 - PresentCo-developed a social marketing campaign to reduce gambling harms, working with charities and lived-experience groups. Gathered insights through interviews, focus groups, and market visits, ensuring the campaign reflected real community needs. Presented findings to local and government stakeholders (OHID), earning praise for clear, actionable insights that informed national policy discussions.
Social & Content Supervisor at Nestlé Group
July 31, 2024 - September 22, 2025Led cross-functional teams to implement digital marketing campaigns across multiple platforms, boosting brand visibility and engagement for core Nestlé brands (e.g., Nestlé Cereals, Kit Kat). Implemented O2O campaigns across Facebook, Instagram, and Line, boosting visibility and UGC drives. Coordinated with creative and media agencies to deliver integrated B2B and B2C strategies, including POS materials, TV ads, in-store activations, and new product launches. Managed brand website, SEO, and market analysis via GA4 and Power BI. Initiated CSR campaigns to strengthen brand reputation. Administered media budget, tracked spend, improved ROI, achieved +45% impressions and +660% engagement, while reducing CPM by 40.5% below industry benchmark.
Social & Content Supervisor at Nestlé Group
July 1, 2024 - September 22, 2025Led cross-functional teams to implement digital marketing campaigns across multiple platforms, boosting brand visibility and engagement for core Nestlé brands, such as Nestlé Cereals, Kit Kat. Implemented O2O campaigns across multiple social platforms (e.g., Facebook, Instagram, Line), boosting brand visibility and UGC drives. Coordinated with creative and media agencies to deliver integrated B2B and B2C strategies, including POS materials, TV ads, in-store activations, and new product launch campaigns. Brand website management, SEO and market analysis through GA4 and Power BI. Initiated corporate PR and sustainability campaigns, boosting brand reputation and consumer trust. Administered media budget: tracked spend, optimised ROI, achieved +45% impressions and +660% engagement, while reducing CPM by 40.5% below industry benchmark.
Social & Content Supervisor at Nestlé Group
July 1, 2024 - September 22, 2025Led cross-functional teams to implement digital marketing campaigns across multiple platforms, boosting brand visibility and engagement for core Nestlé brands such as Nestlé Cereals and Kit Kat. Implemented O2O campaigns across social platforms (Facebook, Instagram, Line), boosting brand visibility and UGC drives. Coordinated with creative and media agencies to deliver integrated B2B and B2C strategies, including POS materials, TV ads, in-store activations, and new product launch campaigns to strengthen online and offline visibility. Managed brand website, SEO and market analysis using GA4 and Power BI. Initiated corporate PR and CSR campaigns, boosting brand reputation. Administered media budget: tracked spend, optimized ROI, achieving +45% impressions and +660% engagement, while reducing CPM by 40.5% below industry benchmark.
Social & Content Supervisor at Nestlé Group
July 1, 2024 - September 22, 2025Led cross-functional teams to implement digital marketing campaigns across multiple platforms, boosting brand visibility and engagement for core Nestlé brands, such as Nestlé Cereals, Kit Kat. Implemented O2O campaigns across multiple social platforms (e.g., Facebook, Instagram, Line), boosting brand visibility and UGC drives. Coordinated with creative and media agencies to deliver integrated B2B and B2C strategies, including POS materials, TV ads, in-store activations, and new product launch campaigns to strengthen both online and offline visibility. Brand website management, SEO and market analysis through GA4 and Power BI. Initiated corporate PR and sustainability (CSR) campaigns, boosting brand reputation and consumer trust. Administered media budget: Tracked spend, optimised ROI, achieved +45% impressions and +660% engagement, while reducing CPM by 40.5% below industry benchmark.
Mentor at National Taiwan University
June 1, 2024 - September 22, 2025Acted as an industry-academic mentor, delivering insights and practical knowledge in social media and community management to student consultants.
Mentor at National Taiwan University
June 1, 2024 - September 22, 2025Acted as an industry-academic mentor, delivering insights and practical knowledge in social media and community management to student consultants.
Social & Media Specialist at L'Oréal Group
October 31, 2023 - September 22, 2025Managed and collaborated with KOLs, KOCs, and POL to foster authentic content. Organized and supported PR events such as brand competitions and new product launch press releases, strengthening media coverage and brand visibility. Integrated OmniChannel strategy to produce engaging content across consumer touchpoints, building a niche and professional brand community. Analyzed CRM data and consumer trends to support the sales team in unlocking new distribution opportunities. Drove digital transformation through digital applications and AR/AI. Developed 360° B2B & B2C social media strategy for L’Oréal Professionnel and KÉRASTASE, achieving over 150,000 TikTok views.
Social & Media Specialist at L'Oréal Group
October 1, 2023 - September 22, 2025Managed and collaborated with KOL, KOC, and POL to foster authentic content. Organized and supported PR events such as brand competitions and new product launch press releases, strengthening media coverage and brand visibility. Integrated OmniChannel strategy to produce engaging and seamless brand content across consumer touchpoints, and builds a niche and professional brand community. Analyzed CRM database and consumer trends to support the sales team in unlocking new distribution opportunities. Drove digital transformation through digital applications and tools (AR/AI). Developed 360° B2B & B2C social media strategy for L’Oréal Professionnel and KÉRASTASE, successfully reaching over 150,000 TikTok views.
Social & Media Specialist at L'Oréal Group
October 1, 2023 - September 22, 2025Managed and collaborated with KOL, KOC, and POL to foster authentic content. Organized and supported PR events such as brand competitions and new product launch press releases, strengthening media coverage and brand visibility. Integrated OmniChannel strategy produces engaging and seamless brand content across consumer touchpoints, and builds a niche and professional brand community. Analyzed CRM database and consumer trends to support the sales team in unlocking new distribution opportunities. Drive digital transformation through digital applications and tools (AR/AI). Developed 360° B2B & B2C social media strategy for L’Oréal Professionnel and KÉRASTASE, successfully reaching over 150,000 TikTok views.
Social & Media Specialist at L'Oréal Group
October 1, 2023 - September 22, 2025Managed and collaborated with KOL, KOC, and POL to foster authentic content. Organised and supported PR events such as brand competitions and new product launch press releases, strengthening media coverage and brand visibility. Integrated OmniChannel strategy produces engaging and seamless brand content across consumer touchpoints, and builds a niche and professional brand community. Analysed CRM database and consumer trends to support the sales team in unlocking new distribution opportunities. Drove digital transformation through digital applications and tools (AR/AI). Developed 360° B2B & B2C social media strategy for L’Oréal Professionnel and KÉRASTASE, successfully reaching over 150,000 TikTok views.
Youtuber / Content Creator at Self-employed
October 31, 2022 - September 22, 2025Created and hosted video content for a YouTube community of 42.9K+ subscribers and 430,000+ video views, building strong public speaking and presentation skills.
Youtuber / Content Creator at Self-employed
October 1, 2022 - September 22, 2025Created and hosted video content for a YouTube community of 42.9K+ subscribers and 430,000+ video views, building strong public speaking and presentation skills.
Youtuber / Content Creator at Self-employed
October 1, 2022 - September 22, 2025Created and hosted video content for a YouTube community of 42.9K+ subscribers and 430,000+ video views, building strong public speaking and presentation skills.
Youtuber / Content Creator at Self-employed
October 1, 2022 - September 22, 2025Created and hosted video content for a YouTube community of 42.9K+ subscribers and 430,000+ video views, building strong public speaking and presentation skills.
Digital Assistant at L'Oréal Group
August 31, 2022 - September 22, 2025Developed branded digital visuals to support product visibility and customer engagement. Managed video production for 110+ videos and 80+ live streams, from concept to post-production. Established SOPs for video production at Taipei Fashion Week, improving quality and exposure for clients. Led digital transformation initiatives and leveraged trends in consumer interaction with digital tools to inspire brands with new possibilities. Secured top registration status in North Asia’s online education market in 2022, setting a best-practice standard.
Digital Assistant at L'Oréal Group
August 1, 2022 - September 22, 2025Developed branded digital visuals to support product visibility and customer engagement. Managed video production for over 110 videos and 80+ live streams, from concept to post-production. Established standard operating procedures for video production at Taipei Fashion Week, resulting in improved quality and increased exposure for clients. Strategized digital transformation with the latest opportunities and trends in consumer interaction with digital tools to inspire brands with new possibilities. Secured the No. 1 registration status in North Asia's online education market in 2022, setting a best practice standard.
Digital Assistant at L'Oréal Group
August 1, 2022 - September 22, 2025Developed branded digital visuals to support product visibility and customer engagement. Managed video production for over 110 videos and 80+ live streams, from concept to post-production. Established standard operating procedures for video production at Taipei Fashion Week, resulting in improved quality and increased exposure for clients. Strategised digital transformation with the latest opportunities and trends in consumer interaction with digital tools and inspires brands with new possibilities. Secured the No. 1 registration status in North Asia's online education market in 2022, setting a best practice standard.
Digital Assistant at L'Oréal Group
August 1, 2022 - September 22, 2025Developed branded digital visuals to support product visibility and customer engagement. Managed video production for over 110 videos and 80+ live streams, from concept to post-production. Established standard operating procedures for video production at Taipei Fashion Week, resulting in improved quality and increased exposure for clients. Strategised digital transformation with the latest opportunities and trends in consumer interaction with digital tools and inspires brands with new possibilities. Secured the No. 1 registration status in North Asia’s online education market in 2022, setting a best practice standard.
Sales Advisor at United Arrows Ltd.
June 30, 2020 - September 22, 2025On-site retail management that underpinned retail marketing experience.
Sales Advisor at United Arrows Ltd.
June 1, 2020 - September 22, 2025On-site retail management that underpin s my retail marketing experience.
Sales Advisor at United Arrows Ltd.
June 1, 2020 - September 22, 2025On-site retail management that underpin s my retail marketing experience.
Sales Advisor at United Arrows Ltd.
June 1, 2020 - September 22, 2025On-site retail management underpinning my retail marketing experience.
Digital Assistant at Freelance
June 1, 2020 - September 22, 2025Supported brands by enhancing digital visibility through visual content management and campaign creation, engaging audiences across multiple channels.
Digital Assistant at Independent Creator
June 1, 2020 - September 22, 2025I developed brand digital visuals to support project visibility. Managed video production from concept to post-production, while providing content insights that improved channel engagement.
Sales Advisor at L'Oréal Professional and Kérastase
December 1, 2018 - September 22, 2025Focused on enhancing customer experience and driving sales performance in-store, while educating clients about our products.
Program Planning Intern at Sanlih E-Television
September 30, 2018 - September 22, 2025Developed and pitched ideas to increase viewership and improve ratings of a TV program.
Program Planning Intern at Sanlih E-Television
September 1, 2018 - September 22, 2025Developed and pitched ideas to increase viewership and improve ratings of a TV program.
Program Planning Intern at Sanlih E-Television
September 1, 2018 - September 22, 2025Developed and pitched ideas to increase viewership and improve ratings of a TV program.
Program Planning Intern at Sanlih E-Television
September 1, 2018 - September 22, 2025Developed and pitched ideas to increase viewership and improve ratings of a TV program.
Sales Advisor at L'Oréal Professional and KERASTASE
January 1, 2018 - September 22, 2025Advised clients on product features and marketing concepts, driving sales and enhancing customer experience.
Education
MSc Advanced Marketing Management at Lancaster University
January 1, 2024 - September 22, 2025BA Mass Communication at Chinese Culture University
September 1, 2016 - June 1, 2020MSc Advanced Marketing Management at Lancaster University
September 1, 2024 - September 22, 2025BA Mass Communication at Chinese Culture University
September 1, 2016 - July 1, 2020MSc Advanced Marketing Management at Lancaster University
September 1, 2024 - September 1, 2025BA Mass Communication at Chinese Culture University
January 1, 2016 - January 1, 2020MSc Advanced Marketing Management at Lancaster University
September 1, 2024 - September 1, 2025BA Mass Communication at Chinese Culture University
January 1, 2016 - January 1, 2020MSc Advanced Marketing Management at Lancaster University
September 1, 2024 - September 1, 2025BA Mass Communication at Chinese Culture University
January 1, 2016 - January 1, 2020MSc Advanced Marketing Management at Lancaster University
September 1, 2024 - September 1, 2025BA Mass Communication at Chinese Culture University
January 1, 2016 - January 1, 2020Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Government, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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