Trade Marketing Specialist at Vivo Smartphone

Developed in-store visual merchandising and sales execution strategies for new product launches, driving brand material updates and product display optimization across 200+ stores. Analyzed product sales trends and competitor assortments; collaborated with procurement, suppliers, and sales teams to develop localized sell-through strategies. Conducted regular sales data analysis to refine sales rhythms and promotional plans, aligning with store performance cycles and platform audience profiles.

Trade Marketing Specialist at Vivo Smartphone

Retail Operations & Store Visual Management: Developed in-store visual merchandising and sales execution strategies for new product launches, driving brand material updates and product display optimization across 200+ stores. Analyzed product sales trends and competitor assortments based on market conditions and channel differences; collaborated with procurement, suppliers, and sales teams to develop localized sell-through strategies. Conducted regular sales data analysis to refine sales rhythms and promotional plans, aligning with store performance cycles and platform audience profiles. Supplier & Sales Promoter Team Management: Managed a team of 200+ sales promoters, maintaining close engagement with frontline markets through monthly business trips to assess regional sales performance, identify challenges, and implement improvement plans. Coordinated with local supply chain partners, distributors, and sales channels to execute POSM deployment, enhance brand image, and drive multi-dim

Trade Marketing Specialist at Vivo Smartphone

Retail Operations & Store Visual Management: Developed in-store visual merchandising and sales execution strategies for new product launches, driving brand material updates and product display optimization across 200+ stores. Analyzed product sales trends and competitor assortments; collaborated with procurement, suppliers, and sales teams to develop localized sell-through strategies. Conducted regular sales data analysis to refine sales rhythms and promotional plans, aligning with store performance cycles and platform audience profiles. Supplier & Sales Promoter Team Management: Managed a team of 200+ sales promoters, engaging with frontline markets through monthly business trips to assess regional sales performance, identify challenges, and implement improvement plans. Coordinated with local supply chain partners, distributors, and sales channels to execute POSM deployment, enhance brand image, and drive multi-dimensional sales initiatives. Designed and implemented sales promoter inc

Digital Marketing Specialist at SuperSymmetry Technologies (Project Z)

Organized marketing campaigns, like KOL marketing, to increase user base and placed ads on different platforms to promote the app (TikTok, Google Ads, Facebook). Analyzed data from user interactions to plan events and increase daily active users. Researched user personas and collaborated with Design, Product and Engineering teams to deliver personalized content and improve app terms. Achieved over 50% growth in user base and notable increases in daily active users and 7-day retention.

Digital Marketing Specialist at SuperSymmetry Technologies (Project Z)

Organized marketing campaigns, like KOL marketing, to increase user base and placed ads on different platforms to promote the app (Tiktok, Google Ads, Facebook). Analyzed data collected from user interaction on the app, such as usage and most-used features, to plan events and increase daily active users. Researched user personas for the app and categorized user personas based on their usage in different sections of the app. Communicated user requests to different teams (Design, Product and Engineering) and participated in user persona categorization to deliver personalized content using collected data and suggested changes to the app's terms and conditions. Increased user base by 50%+ and achieved a 25%+ increase in average daily active users and a 35%+ increase in 7-day user retention.