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I am Grasiela Papa, a Global Business graduate with a focus on Marketing and Talent Acquisition. I enjoy translating data into engaging employer branding, digital marketing campaigns, and audience-centric content. I have hands-on experience in recruiting, social media content creation, and building cohesive brand narratives across channels. I am a proactive team player who combines analytical thinking with creativity. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to attract top talent and grow brands. I’m open to opportunities across Germany and excited to contribute to impactful, people-centered strategies.…I am Grasiela Papa, a Global Business graduate with a focus on Marketing and Talent Acquisition. I enjoy translating data into engaging employer branding, digital marketing campaigns, and audience-centric content. I have hands-on experience in recruiting, social media content creation, and building cohesive brand narratives across channels. I am a proactive team player who combines analytical thinking with creativity. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to attract top talent and grow brands. I’m open to opportunities across Germany and excited to contribute to impactful, people-centered strategies.

Grasiela Papa

Social Media Manager, Brand Strategist, Marketing Strategist, +5

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I am Grasiela Papa, a Global Business graduate with a focus on Marketing and Talent Acquisition. I enjoy translating data into engaging employer branding, digital marketing campaigns, and audience-centric content. I have hands-on experience in recruiting, social media content creation, and building cohesive brand narratives across channels. I am a proactive team player who combines analytical thinking with creativity. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to attract top talent and grow brands. I’m open to opportunities across Germany and excited to contribute to impactful, people-centered strategies.…I am Grasiela Papa, a Global Business graduate with a focus on Marketing and Talent Acquisition. I enjoy translating data into engaging employer branding, digital marketing campaigns, and audience-centric content. I have hands-on experience in recruiting, social media content creation, and building cohesive brand narratives across channels. I am a proactive team player who combines analytical thinking with creativity. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to attract top talent and grow brands. I’m open to opportunities across Germany and excited to contribute to impactful, people-centered strategies.

Available to hire

I am Grasiela Papa, a Global Business graduate with a focus on Marketing and Talent Acquisition. I enjoy translating data into engaging employer branding, digital marketing campaigns, and audience-centric content. I have hands-on experience in recruiting, social media content creation, and building cohesive brand narratives across channels.

I am a proactive team player who combines analytical thinking with creativity. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to attract top talent and grow brands. I’m open to opportunities across Germany and excited to contribute to impactful, people-centered strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Albanian

Fluent

Greek, Modern

Fluent

Work Experience

Working Student Talent Acquisition & Employer Brand Marketing at PSI Software – Process Industries & Metals

March 1, 2025 - Present

Designed and executed multi-channel content campaigns (LinkedIn, YouTube), aligning visuals and messaging with the brand strategy to expand PSI’s digital reach. Led event-based brand activations (Women’s Day, Pink October, Cultural Food Exchange, Halloween) with over 100 participants, boosting engagement and internal brand recognition. Researched competitor branding strategies and created surveys and content formats that enhanced candidate and culture engagement. Represented PSI at Berlin Release Days Week, managing presentations and branded media coverage to strengthen PSI’s reputation at a flagship corporate event.

Social Media & Brand Activation Assistant at Poseidon Garten Restaurant

December 31, 2024 - October 22, 2025

Built and managed Instagram from scratch: 0 → 2,000 followers, sustaining 70% reach and 85% engagement. Generated ~200 weekly call clicks by optimizing content strategy and community management. Directed a professional food shoot (concept, styling, on-site coordination, editing), producing high-quality visual assets. Executed a 360° brand activation (“LAHU – Hochzeit Launch 2023”), including teaser campaigns, live content, pop-up setup, and after-movie. Ran A/B tests in Meta Business Suite (hooks, thumbnails, posting times) to optimize performance.

Working Student Talent Acquisition & Employer Branding at PSI Software Process Industries & Metals

March 1, 2025 - Present

Supported the end-to-end recruitment process: CV screening, active sourcing, candidate interviews, team coordination, and developing role-specific insights to align hiring strategies with business needs. Researched competitor hiring trends and designed process improvements, including multi-stage candidate feedback surveys, enhancing candidate experience and employer brand reputation. Represented PSI during a Berlin trip (Release Days Week), supporting global presentations and strengthening cross-company connections. Expanded into employer branding: organized engagement events (Women’s Day, Pink October, Cultural Food Exchange, Halloween) that fostered company culture and visibility. Created and scheduled content for LinkedIn and YouTube using Canva and Camtasia, aligning posts to the content calendar and boosting PSI’s presence across digital platforms. Demonstrated adaptability by taking on additional branding responsibilities after exceeding expectations in core HR tasks.

Social Media & Brand Activation Assistant at Poseidon Garten Restaurant

January 1, 2022 - January 1, 2024

Built and managed the restaurant’s Instagram from scratch, creating a full content strategy and calendar. Produced engaging posts, captions, and hashtags, while designing Canva graphics and short-form Reels aligned with seasonal campaigns. Directed a professional food shoot (concept, styling, on-site coordination, editing), delivering high-quality photo/video assets for ongoing promotional use. Drove community engagement by managing DMs, comments, and interactions, converting inquiries into bookings and maintaining a warm, on-brand tone of voice. Tracked KPIs in Meta Business Suite (reach, engagement, profile visits, call clicks); ran A/B tests on hooks, thumbnails, and posting times, optimizing performance. Supported recruitment campaigns by designing job posts, screening applicants, and coordinating trial shifts, linking social media strategy to operational needs. Executed a 360° event activation (LAHU – Hochzeit Launch 2023): proposed and delivered a themed pop-up (bar setup, d

Working Student – Talent Acquisition at PSI Software Process Industries & Metals

March 1, 2025 - February 1, 2026

Screened CVs and conducted pre-selection of candidates; Coordinated and organized interviews with hiring managers; Created and published job advertisements; Conducted active sourcing for roles in IT, Sales, and Project Management; Analyzed recruiting data and sourcing channels; Supported employer branding and employee engagement initiatives.

Social Media Assistant at Poseidon Garten Restaurant

June 1, 2022 - December 1, 2024

Managed and developed Instagram content; Created visual marketing materials to increase engagement; Supported marketing campaigns and event promotions; Contributed to strengthening the brand's online presence.