Available to hire
I’m Patricia Páez, a Marketing and Communications Specialist with experience across cultural, technological, and corporate sectors. I specialize in branding, content strategy, inbound marketing, and multilingual digital campaigns, with a focus on growth marketing, data-driven strategy, and project management.
I’m known for strategic planning, team leadership and budget management, and I integrate marketing automation and artificial intelligence into workflows. I’m seeking to contribute to brand marketing departments in hybrid or remote positions, with an international and results-driven outlook.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Beginner
Work Experience
Marketing Coordinator at ExpoFlamenco | Cultural Store & Media
September 30, 2025 - September 22, 2025Coordinated full-scope offline and digital marketing campaigns in the cultural sector. Developed branding, content marketing and digital positioning strategies (SEO, social media, email). Content writing, editing and translation (Spanish/English). Managed public relations with creative agencies, cultural institutions, and partner companies. Integrated generative AI into content, analysis and translation workflows (ChatGPT, DeepL, Copy.ai).
Marketing Coordinator at ExpoFlamenco | Cultural Store & Media
September 1, 2025 - October 23, 2025Coordinated full-scope offline and digital marketing campaigns in the cultural sector. Developed branding, content marketing and digital positioning strategies (SEO, social media, email). Content writing, editing and translation (Spanish/English). Managed public relations with creative agencies, cultural institutions, and partner companies. Integrated generative AI into content, analysis and translation workflows (ChatGPT, DeepL, Copy.ai).
Marketing Coordinator at ExpoFlamenco | Cultural Store & Media
September 1, 2025 - September 22, 2025Coordinated full-scope offline and digital marketing campaigns in the cultural sector. Developed branding, content marketing and digital positioning strategies (SEO, social media, email). Content writing, editing and translation (Spanish/English). Managed public relations with creative agencies, cultural institutions, and partner companies. Integrated generative AI into content, analysis and translation workflows (ChatGPT, DeepL, Copy.ai).
Head of Marketing Digital at Grupo Forma 5esPattio
March 31, 2025 - September 22, 2025Designed and implemented the global digital and inbound marketing strategy. Managed budgets and coordinated a multidisciplinary team for international campaigns. Optimized SEO and SEM for visibility and customer acquisition across European markets. Led creation of content campaigns and digital assets (blogs, newsletters, social media, audiovisual). Introduced marketing automation tools and analytics for data-driven decision making.
Head of Marketing Digital at Grupo Forma 5es Pattio
March 1, 2025 - October 23, 2025Designed and implemented the global digital and inbound marketing strategy. Managed budgets and coordinated a multidisciplinary team for international campaigns. Optimized SEO and SEM for visibility and customer acquisition across European markets. Led creation of content campaigns and digital assets (blogs, newsletters, social media, audiovisual). Introduced marketing automation tools and analytics for data-driven decision making.
Head of Marketing Digital at Grupo Forma 5es Pattio
March 1, 2025 - September 22, 2025Designed and implemented the global digital and inbound marketing strategy. Managed budgets and coordinated a multidisciplinary team for international campaigns. Optimized SEO and SEM for visibility and customer acquisition across European markets. Led creation of content campaigns and digital assets (blogs, newsletters, social media, audiovisual). Introduced marketing automation tools and analytics for data-driven decision making.
Content Marketing Specialist at Digital Tactics 360
March 31, 2024 - September 22, 2025Produced SEO-optimized blogs and managed content for international clients. Oversaw community management and editorial calendar development. Managed email marketing campaigns and online reputation. Created e-commerce copywriting (WooCommerce) and visual content for ads. Executed Google Ads and Facebook Ads campaigns.
Content Marketing Specialist at Digital Tactics 360
March 1, 2024 - October 23, 2025Produced SEO-optimized blogs and managed content for international clients. Oversaw community management and editorial calendar development. Managed email marketing campaigns and online reputation. Created e-commerce copywriting (WooCommerce) and visual content for ads. Executed Google Ads and Facebook Ads campaigns.
Content Marketing Specialist at Digital Tactics 360
March 1, 2024 - September 22, 2025Produced SEO-optimized blogs and managed content for international clients. Oversaw community management and editorial calendar development. Managed email marketing campaigns and online reputation. Created e-commerce copywriting (WooCommerce) and visual content for ads. Executed Google Ads and Facebook Ads campaigns.
Education
Master’s in Institutional and Political Communication at University of Seville
January 1, 2017 - December 31, 2018BA in Advertising and Public Relations at University of Cádiz
January 1, 2012 - December 31, 2016HubSpot Academy – Content Marketing at HubSpot Academy
January 1, 2022 - September 22, 2025HubSpot Academy – Inbound Marketing at HubSpot Academy
January 1, 2022 - September 22, 2025HubSpot Academy – Email Marketing at HubSpot Academy
January 1, 2022 - September 22, 2025Google Digital Garage – Fundamentals of Digital Marketing at Google Digital Garage
January 1, 2025 - September 22, 2025SEMrush Academy – SEO Fundamentals at SEMrush Academy
January 1, 2025 - September 22, 2025Master’s in Institutional and Political Communication at University of Seville
January 1, 2017 - January 1, 2018BA in Advertising and Public Relations at University of Cádiz
January 1, 2012 - January 1, 2016Master’s in Institutional and Political Communication at University of Seville
January 1, 2017 - December 31, 2018BA in Advertising and Public Relations at University of Cádiz
January 1, 2012 - December 31, 2016Qualifications
HubSpot Academy – Content Marketing
January 1, 2022 - September 22, 2025HubSpot Academy – Inbound Marketing
January 1, 2022 - September 22, 2025HubSpot Academy – Email Marketing
January 1, 2022 - September 22, 2025Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2025 - September 22, 2025SEMrush Academy – SEO Fundamentals
January 1, 2025 - September 22, 2025HubSpot Academy – Content Marketing
January 1, 2022 - September 22, 2025HubSpot Academy – Inbound Marketing
January 1, 2022 - September 22, 2025HubSpot Academy – Email Marketing
January 1, 2022 - September 22, 2025Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2025 - September 22, 2025SEMrush Academy – SEO Fundamentals
January 1, 2025 - September 22, 2025HubSpot Academy – Content Marketing, Inbound Marketing, Email Marketing
January 1, 2022 - December 31, 2022Google Digital Garage – Fundamentals of Digital Marketing
January 1, 2025 - October 23, 2025SEMrush Academy – SEO Fundamentals
January 1, 2025 - October 23, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Other, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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