I’m a results-driven marketing and data-driven professional with a track record of growing cross-border brands and optimizing supply chains in B2B and HoReCa sectors. I specialize in combining market insights, SEO, and CRM-driven campaigns to turn complex datasets into actionable growth strategies. Based in Dublin, I’ve led multi-market programs across Asia and Europe, built online stores, and collaborated with manufacturers, suppliers, and government partners to deliver measurable improvements in sales, efficiency, and customer satisfaction. I’m passionate about turning data into storytelling and using creative marketing to drive business impact.…

Lucas

I’m a results-driven marketing and data-driven professional with a track record of growing cross-border brands and optimizing supply chains in B2B and HoReCa sectors. I specialize in combining market insights, SEO, and CRM-driven campaigns to turn complex datasets into actionable growth strategies. Based in Dublin, I’ve led multi-market programs across Asia and Europe, built online stores, and collaborated with manufacturers, suppliers, and government partners to deliver measurable improvements in sales, efficiency, and customer satisfaction. I’m passionate about turning data into storytelling and using creative marketing to drive business impact.…

Available to hire

I’m a results-driven marketing and data-driven professional with a track record of growing cross-border brands and optimizing supply chains in B2B and HoReCa sectors. I specialize in combining market insights, SEO, and CRM-driven campaigns to turn complex datasets into actionable growth strategies.

Based in Dublin, I’ve led multi-market programs across Asia and Europe, built online stores, and collaborated with manufacturers, suppliers, and government partners to deliver measurable improvements in sales, efficiency, and customer satisfaction. I’m passionate about turning data into storytelling and using creative marketing to drive business impact.

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Skills

Experience Level

Language

English
Advanced
Chinese
Fluent

Work Experience

Marketing and Sales Manager at MG Green Resources (Dublin)
January 1, 2025 - Present
Digital Marketing & Brand Promotion: Built and launched the company’s independent website from scratch; implemented SEO strategies and managed Google Ads campaigns, boosting brand visibility in the B2B food service sector. Supply Chain Optimization: Shortened delivery cycle by 3.2 days via JIT; improved customer satisfaction to 92% (NPS). Restaurant Industry Outreach: Engaged 50+ European HoReCa chains with tailored proposals, increasing sales conversions and promoting specialty Asian ingredients. Supply Chain Coordination: Served as liaison between suppliers and logistics teams, ensuring JIT delivery and real-time inventory updates; improved delivery accuracy and reduced lead times. Online Growth Strategy: Devised full-funnel marketing strategies to drive inquiries and leads from website and social channels.
Marketing Manager at Hainan XIWO Technology (Dublin)
December 1, 2024 - September 22, 2025
Sales growth: Led expansion to Middle East and European markets, developed 20+ manufacturers through B2B channels, and established cross-border supply chain network; Optimized product matrix to promote 50+ SKUs, achieving 46% YoY growth. Marketing & Operations: Managed Amazon/Shopee stores and SEO, increasing natural traffic by 30%; built Instagram/YouTube content matrix; DSP ROI reached 1:3.8; used HubSpot/CRM for customer portrait analysis to reach high-net-worth customers. Exhibition planning: Led Hong Kong Autumn Electronics Fair and Hainan Consumer Goods Expo; secured subsidies to reduce logistics costs by 15%. Budget & Risk: Designed JIT logistics solutions increasing overseas transport efficiency by 20%; reduced complaints by 12%; conducted A/B testing to optimize DSP ads and save 30% of annual costs; built FX hedging model to reduce currency risk by 8%.
Marketing Specialist at HSBC Bank (Shanghai)
December 1, 2022 - September 22, 2025
Customer maintenance: Customized cross-border trust solutions for 200+ HNW clients in Asia; single-quarter AUM growth of €12M (+37% QoQ); organized events increasing asset turnover; boosted customer engagement by 40%; optimized asset allocation and reduced portfolio volatility by 15%. Risk Management: Earned dual AML & Financial Crime Prevention certifications; improved the risk assessment system.
Data Analyst at ALIBABA (Shanghai)
May 1, 2021 - September 22, 2025
User Insights: Analyzed 200,000+ user data with SQL/GTI; built pricing model for Ralph Lauren line (GMV +41%); identified features of high-net-worth Erdos customers to customize membership (repurchase +28%). Process Optimization: Integrated multi-platform data via ETL; designed A/B tests to optimize advertising; Double 11 ROI reached 1:4.7 (vs industry 1:3.2); reduced CAC to €2.8/person with Alimama tool combination strategy.
Marketing and Sales Manager at MG Green Resources
January 1, 2025 - Present
Led digital marketing and brand promotion by building the company website, implementing SEO strategies, and managing Google Ads, significantly boosting brand visibility in the B2B food service sector. Coordinated supply chain improvements (JIT) to shorten delivery cycles, achieving higher customer satisfaction, and led outreach to 50+ European restaurant chains to drive B2B sales.
Marketing Manager at Hainan XIWO Technology
December 1, 2024 - September 22, 2025
Directed market expansion into the Middle East and Europe, developing 20+ manufacturers and establishing a cross-border supply chain. Optimized product matrix to promote 50+ SKUs and achieve 46% YoY sales growth. Managed Amazon/Shopee stores, improved SEO, and built a content matrix to boost organic reach; increased DSP ROI and leveraged CRM to engage high-net-worth customers. Planned exhibitions and secured policy subsidies to reduce logistics costs.
Marketing Specialist at HSBC Bank (Shanghai)
December 1, 2022 - September 22, 2025
Maintained 200+ high-net-worth Asia clients with customized cross-border trust solutions; contributed to asset management growth and client engagement through targeted events. Improved risk management practices by earning dual AML/Financial Crime Prevention certifications and refining risk assessment processes.
Data Analyst at ALIBABA (Shanghai)
May 1, 2021 - September 22, 2025
Analyzed 200,000+ user data points to build pricing models (GMV uplift for Ralph Lauren). Identified high-net-worth customer features to tailor memberships, boosting repurchase rates. Integrated multi-platform data via ETL, designed A/B tests to optimize advertising, and achieved strong promotion ROI (Double 11) while reducing CAC through targeted tool strategies.
Marketing and Sales Manager at MG Green Resources
January 1, 2025 - Present
Built and launched the company’s independent website from scratch, implemented SEO strategies, and managed Google Ads campaigns, significantly boosting brand visibility in the B2B food service sector. Led supply chain optimization using JIT, shortening the delivery cycle by 3.2 days and increasing customer satisfaction to 92% (NPS). Conducted targeted outreach to 50+ European restaurant chains, tailored B2B proposals, and increased sales conversion for specialty Asian ingredients in the HoReCa segment. Served as the key liaison between suppliers and logistics teams to ensure real-time inventory updates and accurate deliveries. Developed full-funnel online growth strategies to drive direct inquiries and lead generation from the website and social media channels.
Marketing Manager at Hainan XIWO Technology
December 1, 2024 - September 22, 2025
Led market expansion into the Middle East and Europe, developing 20+ furniture/electronics manufacturers through B2B channels and establishing an across-border supply chain network. Optimized the product matrix for 50+ SKUs, delivering 46% year-over-year sales growth and leveraging policy support from the Hainan Free Trade Port. Managed Amazon/Shopee stores, improved organic traffic by 30%, and built content matrices for Instagram and YouTube. Increased DSP ROI to 1:3.8 and used HubSpot/CRM and customer-portrait analysis to precisely target high-net-worth customers. Planned and executed major exhibitions such as the Hong Kong Autumn Electronics Fair with a Special booth design that reduced costs by €18K, and the Hainan Consumer Goods Expo to secure government subsidies and cut logistics costs by 15%. Budget and risk control included JIT logistics that boosted overseas time efficiency by 20%, reduced customer complaints by 12%, and dynamic ad optimization via A/B testing, saving 30% o
Marketing Specialist at HSBC Bank (Shanghai)
December 1, 2022 - September 22, 2025
Managed cross-border trust solutions for 200+ high-net-worth clients, achieving €12M AUM growth (+37% QoQ) and delivering targeted engagement programs such as golf-themed salons and Feng Shui cultural lectures, reaching 63% of clients’ asset turnover ratio with an NPS of 82. Increased customer engagement by 40% and refined asset allocation to reduce portfolio volatility by 15%. Earned dual AML/Financial Crime Prevention certifications and helped improve the bank’s risk assessment framework to better detect and mitigate potential threats. Focused on relationship-building, product personalization, and risk controls to support sustainable growth in cross-border wealth management.
Data Analyst at ALIBABA (Shanghai)
May 1, 2021 - September 22, 2025
Analyzed 200,000+ user records using SQL/GTI to build a pricing model for the Ralph Lauren product line, contributing to a 41% GMV uplift. Identified high-net-worth customer features for the Erdos brand to tailor membership programs, boosting repurchase rates by 28%. Consolidated data across multiple platforms through ETL, shortening decision response times by 60%. Designed and executed A/B tests to optimize advertising, delivering a Double 11 ROI of 1:4.7 (above an industry average of 1:3.2) and reducing CAC to €2.80 per person using Alimama-driven strategies. The work combined data science with practical marketing tactics to maximize revenue while maintaining cost efficiency.

Education

MSc in International Business at National College of Ireland
January 1, 2019 - January 1, 2020
Business Administration (Dual Bachelor) at Queen's University Belfast / Shanxi Tech University
January 1, 2015 - January 1, 2019
Master of Science (MSc) in International Business at National College of Ireland
January 1, 2019 - January 1, 2020
Bachelor of Business Administration (Dual) at Queen's University Belfast / Shanxi Tech University
January 1, 2015 - January 1, 2019
MSc in International Business at National College of Ireland
January 1, 2019 - January 1, 2020
Bachelor of Business Administration (Dual Degree) at Queen's University Belfast / Shanxi Tech University
January 1, 2015 - January 1, 2019

Qualifications

Anti-Money Laundering & Financial Crime Prevention Certification
January 11, 2030 - September 22, 2025
Financial Security Certification
January 11, 2030 - September 22, 2025
Computer Level 1 Certification
January 11, 2030 - September 22, 2025
Anti-Money Laundering & Financial Crime Prevention Certification
January 11, 2030 - September 22, 2025
Anti-Money Laundering & Financial Crime Prevention
January 11, 2030 - September 22, 2025
Financial Security Certification
January 11, 2030 - September 22, 2025
Computer Level 1 Certification
January 11, 2030 - September 22, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Consumer Goods, Media & Entertainment, Manufacturing, Transportation & Logistics, Financial Services

Skills

Experience Level