Product Designer at Ana Cloud Co., Ltd

Designed and delivered the DanaIX website, a B2B IA platform, including responsive UI, product architecture, and dev-ready Figma components. This resulted in 20% faster dev handoff and improved clarity across 15 enterprise services. Collaborated with client and backend developer to deliver on schedule and within budget, ensuring clear product navigation and mobile-first usability across key pages.

Product Designer at Whales Coffee

Self-employed product designer responsible for end-to-end product design, including UX research, wireframes, prototyping, and collaboration with clients to improve navigation and mobile-first usability across key pages.

Product Designer at ANACLOUD Co., Ltd

Led the creation of a child-friendly branding, including logo and colour palette, and conducted a user survey with 20 primary school students to inform design decisions— resulting in a 4.5/5.0 usability rating and improved engagement with financial learning content.

Project Designer at Blossom UX School

Calm/App redesign; Kidz Bank/App Design; Aesop/Responsive Website Redesign projects completed as part of a 2024 portfolio.

Product Designer at Whales Coffee

Led creation of a child-friendly brand identity, including logo and color palette; conducted user survey with 20 primary school students to inform design decisions, resulting in a 4.5/5 usability rating and improved engagement with financial learning content. Analyzed App Store reviews to identify pain points and created affinity maps; developed inclusive mediation scripting features improving accessibility, user satisfaction, and retention. Revamped the UI of a responsive website to improve overall user experience and achieve a 20% increase in user satisfaction. Collaborated with the client and backend developers to deliver on schedule and within budget.

Product Designer at Blossom UX School

Calm / App redesign project as part of a UX school program; contributed to user research, wireframes, prototypes, and visual design for a mobile and web interface; collaborated with instructors and peers to deliver a polished UX/UI solution.

Product Designer at Independent / Freelance

Led the creation of a child-friendly brand identity including logo and color palette; conducted a user survey with 20 primary school students; achieved 4.5/5 usability rating and improved engagement with financial learning content.

Product Designer at Anac Loud Co., Ltd (Freelance)

Self-employed product designer delivering UI/UX for Whales Coffee (Seoul, South Korea). Led product design, information architecture, user journeys, wireframes, and prototyping. Collaborated with client and backend developers to deliver on schedule and within budget. Implemented a pre-order system, improved onboarding and navigation across key pages, and increased morning revenue. Established a promotional partnership with a local hotel offering a 10% breakfast discount on sandwiches (7-11am). Resulted in 20% faster dev hand-off and clearer navigation across 15 enterprise services.

Product Designer (Contract) at Blossom UX School

Lead Calm/App redesign as part of a 2024 project. Conducted user interviews, usability testing, affinity mapping, and information architecture; produced wireframes, prototypes, and a style guide (typography, color). Built a design kit in Figma; improved accessibility and mobile-first navigation across key pages; contributed to a 20% increase in user satisfaction scores.

Product Designer at Kidz Bank

Project design for a Kidz Bank App Design; responsibilities included concepting, wireframing, prototyping, and user testing to deliver a child-friendly banking experience.