Grace G. Goglio

Brand Manager at Grupo Convierte Más | Remote (Italy/USA)

Led brand positioning and indirect sales strategies for a public figure’s personal brand. Supervised content direction across podcast, YouTube, and social platforms. Produced branded podcast: guest coordination, set preparation, and publishing. Managed strategic partnerships and brand collaborations aligned with business goals. Oversaw Shopify integration for free resources, upsells, and sales funnels. Directed a cross-functional team (12 members) in content, social, and marketing execution.

Customer Experience Manager at Grupo Convierte Más | Remote (Italy/USA)

Led a team of 10+ in customer support and sales operations across B2B/B2C channels. Developed and optimized sales pipelines, automated workflows, and customer lifecycle processes. Defined and tracked customer KPIs, analyzing user behavior to improve retention and reduce churn. Conducted onboarding, account support, and escalation management via CRM tools. Coordinated upselling strategies and personalized communication to enhance customer satisfaction. Partnered with finance and legal to resolve payment issues and manage loyalty cases.

Marketing Communication & PR at Luxury Fashion Brand, Bologna | Milan, Italy

Supported PR campaigns and brand visibility through media, series, and events. Produced lookbooks, e-commerce content, and coordinated creator collaborations. Managed social content planning and assisted in brand event logistics to reinforce position in market.

Community Manager at Grupo Domex

Handled creator relations and daily content planning. Tracked campaign KPIs and optimized engagement strategy.

Human Resources Assistant at Grupo Domex

Coordinated hiring, onboarding, and internal training. Maintained employee records and HR documentation.

Brand Positioning & Commercial Strategy Lead at Group Convierte Más

Led brand positioning and commercial strategy across B2B and B2C digital products, aligning storytelling with sales objectives. Built relationships with international buyers and supported negotiations and order processes. Coordinated visual asset production (lookbooks, photo shoots, styling) and developed campaign roadmaps, offers and promotions, tracking performance to optimize results. Managed partnerships and ecommerce integrations, improving the customer journey, conversion and lifetime value. Designed end-to-end customer experiences and scalable sales pipelines across multiple funnels, powered by CRM automation and data-driven campaigns.

Brand Positioning & Commercial Strategy Lead at Group Convierte Más

Led brand positioning and storytelling aligned with sales objectives; managed relationships with international buyers and supported negotiations and order processes; coordinated visual assets to support sales performance; developed campaign roadmaps, offers and promotions; drove revenue growth across B2B and B2C digital products through upsell, cross-sell and retention strategies; translated customer insights into high-converting offers and digital products.

Brand Positioning & Commercial Strategy Lead at Group Convierte Más

Led end-to-end customer experiences strategy across B2B and B2C digital products, optimizing acquisition, retention and lifetime value. Designed and implemented customer journeys, CRM automations and scalable sales pipelines across multiple funnels; drove revenue growth through upsell, cross-sell and retention strategies; translated customer insights into high-converting offers and digital products.

Content & Creator Relations Manager at Boglioli (Luxury Fashion Brand)

Managed content and creator relations; monitored campaign KPIs and improved communications performance.

Cross-Functional Digital Platform Project Lead at Group Domex

Coordinated with product, marketing and tech teams to deliver scalable e-learning platforms and digital solutions; managed partnerships and integrations to improve onboarding, adoption and revenue expansion.