Available to hire
I am Vishia Agrawal, a digital marketing leader specializing in SEO, paid media, and demand generation. At CEMEX I led a full website redesign and migration, boosting keyword rankings by 30% and organic traffic by 20%, while multi-channel campaigns reduced CPC by 40% and increased conversions by 25%. I also built and optimized email programs with A/B testing and dynamic content to improve engagement.
With experience across healthcare, manufacturing, and consumer brands, I design data-driven strategies that align SEO, content, and paid media to business goals. I enjoy mentoring teams, earning industry recognition like AMA Crystal Awards, and delivering measurable impact for stakeholders.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Lead at CEMEX
September 1, 2021 - PresentSpearheaded a full website redesign and migration, improving keyword rankings by 30% and boosting organic traffic by 20% through enhanced UX, SEO, and content optimization. Directed multi-channel demand generation campaigns (paid search and social), achieving a 40% reduction in CPC and a 25% increase in conversions. Managed and optimized email marketing programs with A/B testing and dynamic content to drive a 25% open rate and 15% CTR lift. Developed technical + on-page SEO roadmap and earned two AMA Crystal Awards for innovation and campaign performance.
Digital Marketing Manager at Ethos Behavioral Health Group
August 31, 2021 - September 22, 2025Launched integrated digital, social, and email campaigns, growing brand visibility and lead volume. Improved paid media ROI via creative testing and refined audience segmentation. Managed website content and updates using WordPress, increasing visibility and traffic.
Digital Marketing Specialist at Memorial Hermann Healthcare System
April 30, 2020 - September 22, 2025Led high impact “New Year” campaign: 1M+ impressions, 20K+ leads; Shorty Award Silver Honoree. Managed $50K monthly Facebook ad spend, improved targeting and creative strategy for better ROI and lead quality. Delivered insights via performance dashboards to drive social and content strategy.
Marketing Associate at Xtreme Lashes by Jo Mousselli
July 31, 2018 - September 22, 2025Built Pardot and Salesforce dashboards to improve B2B marketing analytics, cutting decision-making time by 80%. Boosted YouTube followers by 15% through strategic SEO, content optimization, and annotations.
Graduate Assistant at C. T. Bauer College of Business, University of Houston
March 31, 2018 - September 22, 2025Created bi-weekly e-newsletters; improved SEO and PPC with agency collaboration.
Manager, Business Development at Tribal Krafts (Export House)
December 31, 2016 - September 22, 2025Managed trade shows like India Expo Mart, delivering 60% lead conversion from 8–10 leads/event.
Manager, Special Projects at BUILDZAR.COM (Construction Tech Start-Up)
January 1, 2015 - September 22, 2025Led pricing and brand strategy, enabling 3× sales growth and helping secure $4M Pre-Series A funding.
Audit Executive at Ernst & Young
December 31, 2012 - September 22, 2025Led digitization and audits for 100+ clients, enhancing compliance and reducing fraud risk by 15%.
Digital Marketing Lead at CEMEX
September 1, 2021 - PresentLed strategic digital marketing initiatives, including a full website redesign and migration, improving keyword rankings by 30% and boosting organic traffic by 20% through UX optimization, SEO enhancements, and content optimization. Directed multi-channel demand generation campaigns (paid search and social) achieving a 40% CPC reduction and 25% increase in conversions through targeted keyword strategies, ad copy optimization, and budget allocation. Managed and optimized email programs using A/B testing, audience segmentation, and dynamic content to lift opens by 25% and CTR by 15%. Developed a comprehensive technical and on-page SEO roadmap to sustain organic growth. Recognized with two AMA Crystal Awards for innovation and campaign performance.
Digital Marketing Manager at Ethos Behavioral Health Group
August 1, 2021 - September 22, 2025Launched integrated digital, social, and email campaigns to raise brand visibility and lead volume. Improved paid media ROI through creative testing and refined audience segmentation. Managed and updated website content with WordPress, increasing site visibility and traffic.
Digital Marketing Specialist at Memorial Hermann Healthcare System
April 1, 2020 - September 22, 2025Led the high-impact 'New Year' campaign: 1M+ impressions and 20K+ leads; Shorty Award Silver Honoree. Managed $50K monthly Facebook ad spend and improved targeting and creative strategy for better ROI and lead quality. Delivered performance dashboards to guide social and content strategy.
Marketing Associate at Xtreme Lashes by Jo Mousselli
July 1, 2018 - September 22, 2025Built Pardot and Salesforce dashboards to improve B2B marketing analytics, cutting decision-making time by 80%. Increased YouTube followers by 15% through strategic SEO, content optimization, and annotations.
Graduate Assistant at C. T. Bauer College of Business, University of Houston
March 1, 2018 - September 22, 2025Created bi-weekly e-newsletters; improved SEO and PPC with agency collaboration.
Manager, Business Development at Tribal Krafts (Export House)
January 1, 2016 - September 22, 2025Managed trade shows like India Expo Mart, delivering 60% lead conversion from 8–10 leads/event.
Manager, Special Projects at BuildZAR.com (Construction Tech Start-Up)
January 1, 2015 - September 22, 2025Led pricing and brand strategy, enabling 3× sales growth and helping secure $4M Pre-Series A funding.
Audit Executive at Ernst and Young
January 1, 2012 - September 22, 2025Led digitization and audits for 100+ clients, enhancing compliance and reducing fraud risk by 15%.
Digital Marketing Lead at Cemex USA
September 1, 2021 - PresentLed end-to-end digital strategy for a major website redesign and migration, partnering with cross-functional teams to enhance UX, streamline content, and implement SEO best practices resulting in a 30% improvement in keyword rankings and a 20% increase in organic traffic. Directed multi-channel demand generation campaigns, including paid search and social, achieving a 40% reduction in CPC and a 25% increase in conversions through refined keyword targeting, ad copy optimization, and budget allocation. Managed and optimized email marketing programs, leveraging A/B testing, audience segmentation, and dynamic content to drive a 25% open rate and a 15% boost in click-through rates. Developed and executed a comprehensive SEO roadmap, improving site visibility, technical performance, and on-page optimization, contributing to sustained organic growth. Recognized with two AMA Crystal Awards across multiple marketing categories for innovation and campaign performance.
Digital Marketing Specialist at Ethos Behavioral Health Group
August 1, 2021 - September 22, 2025Led integrated, multi-channel marketing campaigns across digital, social, and email platforms to increase brand awareness, engagement, and lead generation contributing to sustained pipeline growth. Planned and executed Google Ads and paid social strategies, driving improved lead quality and lower acquisition costs through continuous A/B testing, audience segmentation, and creative optimization. Managed website content and updates using WordPress, ensuring SEO best practices were implemented across all pages, supporting consistent growth in organic traffic and search visibility.
Digital Marketing Specialist at Memorial Hermann Healthcare System
April 1, 2020 - September 22, 2025Led high-impact campaigns, including the New Year Resolution initiative, driving 1M+ impressions and generating 20K+ leads; recognized with a Silver Honoree at the Shorty Awards for campaign excellence. Managed and optimized Facebook ad campaigns with a $50K monthly budget, leveraging performance analytics to refine targeting, creatives, and bidding strategies resulting in improved ROI and lead quality. Delivered data-driven insights through regular analysis of paid and organic social performance, translating metrics into actionable recommendations to enhance campaign effectiveness and audience engagement.
Marketing Associate at Xtreme Lashes by Jo Mousselli
June 1, 2018 - September 22, 2025Built Pardot and Salesforce dashboards to improve B2B marketing analytics, cutting decision-making time by 80%. Boosted YouTube followers by 15% through strategic SEO, content optimization, and annotations. Streamlined newsletter production by implementing dynamic templates, reducing content editing time from 10 hours to 10 minutes.
Graduate Assistant- Marketing at C. T. Bauer College of Business, University of Houston
March 1, 2018 - September 22, 2025Designed and managed bi-weekly e-newsletters for four MBA/MS programs, strengthening brand presence and driving targeted engagement. Maintained marketing dashboards and collaborated with a digital agency to optimize SEO and PPC, reducing CPC through cross-channel analysis and data-driven strategy.
Manager- Business Development at Tribal Krafts, Handicraft Export House, India
November 1, 2016 - September 22, 2025Led trade show management for major events like India Expo Mart and India Trade Fair, generating 8-10 new leads per event with a 60% conversion rate.
Manager- Special Projects at Glow Homes Technologies Private Limited, India (Buildzar.com)
December 1, 2015 - September 22, 2025Led market research, pricing strategy, and brand partnerships at Buildzar.com, driving 3x sales growth, 8% revenue increase, onboarding 6 major brands, and contributing to a $4M Pre-Series A fundraise with a key investor pitch deck.
Associate at Ernst & Young, Gurgaon
July 1, 2012 - September 22, 2025Managed digitization of financials for 108 clients with a 25-member team under tight deadlines; conducted statutory and SOX audits (e.g., Siemens), improving compliance and reducing fraud risk by 15%.
Digital Marketing Lead at Cemex USA
September 1, 2021 - PresentLed end-to-end digital strategy for a major website redesign and migration, partnering with cross-functional teams to enhance UX, streamline content, and implement SEO best practices, resulting in a 30% improvement in keyword rankings and a 20% increase in organic traffic. Directed multi-channel demand generation campaigns (paid search and social) achieving a 40% reduction in CPC and a 25% increase in conversions through refined keyword targeting, ad copy optimization, and budget allocation. Managed and optimized email marketing programs with A/B testing and segmentation, achieving a 25% open rate and a 15% boost in click-through rates. Developed and executed an SEO roadmap driving sustained organic growth. Recognized with two AMA Crystal Awards for innovation and campaign performance.
Digital Marketing Specialist at Ethos Behavioral Health Group
August 1, 2021 - September 22, 2025Led integrated multi-channel marketing campaigns across digital, social, and email platforms to increase brand awareness, engagement, and lead generation contributing to sustained pipeline growth. Planned and executed Google Ads and paid social strategies, driving improved lead quality and lower acquisition costs through continuous A/B testing, audience segmentation, and creative optimization. Managed website content updates using WordPress, ensuring SEO best practices were implemented across all pages, supporting consistent growth in organic traffic and search visibility.
Digital Marketing Specialist at Memorial Hermann Healthcare System
April 1, 2020 - September 22, 2025Led high-impact campaigns, including the New Year Resolution initiative, driving 1M+ impressions and generating 20K+ leads; recognized with a Silver Honoree at the Shorty Awards for campaign excellence. Managed and optimized Facebook ad campaigns with a $50K monthly budget, leveraging performance analytics to refine targeting, creatives, and bidding strategies resulting in improved ROI and lead quality. Delivered data-driven insights through regular analysis of paid and organic social performance, translating metrics into actionable recommendations to enhance campaign effectiveness and audience engagement.
Marketing Associate at Xtreme Lashes by Jo Mousselli
June 1, 2018 - September 22, 2025Built Pardot and Salesforce dashboards to improve B2B marketing analytics, cutting decision-making time by 80%. Boosted YouTube followers by 15% through strategic SEO, content optimization, and annotations. Streamlined newsletter production by implementing dynamic templates, reducing content editing time from 10 hours to 10 minutes.
Graduate Assistant- Marketing at C. T. Bauer College of Business, University of Houston
March 1, 2018 - September 22, 2025Designed and managed bi-weekly e-newsletters for four MBA/MS programs, strengthening brand presence and driving targeted engagement. Maintained marketing dashboards and collaborated with a digital agency to optimize SEO and PPC, reducing CPC through cross-channel analysis and data-driven strategy.
Manager- Business Development at Tribal Krafts, Handicraft Export House, India
November 1, 2016 - September 22, 2025Led trade show management for major events like India Expo Mart and India Trade Fair, generating 8-10 new leads per event with a 60% conversion rate.
Manager- Special Projects at Glow Homes Technologies Private Limited (Buildzar.com)
December 1, 2015 - September 22, 2025Led market research, pricing strategy, and brand partnerships at Buildzar.com, driving 3x sales growth, 8% revenue increase, onboarding 6 major brands, and contributing to a $4M pre-Series A fundraising with a key investor pitch deck.
Associate at Ernst & Young, Gurgaon
July 1, 2012 - September 22, 2025Managed digitization of financials for 108 clients with a 25-member team under tight deadlines; conducted statutory and SOX audits (e.g., Siemens), improving compliance and reducing fraud risk by 15%.
Digital Marketing Lead at CEMEX
September 1, 2021 - PresentSpearheaded a full website redesign and migration, improving keyword rankings by 30% and boosting organic traffic by 20% through enhanced UX, SEO, and content optimization. Directed multi-channel demand generation campaigns (paid search and social), achieving a 40% reduction in CPC and a 25% increase in conversions through refined keyword targeting, ad copy optimization, and budget allocation. Managed and optimized email marketing programs, leveraging A/B testing, audience segmentation, and dynamic content to drive a 25% open rate and a 15% boost in click-through rates. Developed SEO roadmap (technical + on-page) fueling sustained organic growth. Recognized with two AMA Crystal Awards across multiple marketing categories for innovation and campaign performance.
Digital Marketing Manager at Ethos Behavioral Health Group
August 1, 2021 - October 8, 2025Launched integrated digital, social, and email campaigns, growing brand visibility and lead volume. Improved paid media ROI via creative testing and refined audience segmentation. Managed website content and updates using WordPress, increasing visibility and traffic.
Digital Marketing Specialist at Memorial Hermann Healthcare System
April 1, 2020 - October 8, 2025Led high impact 'New Year' campaign: 1M+ impressions, 20K+ leads; Shorty Award Silver Honoree. Managed $50K monthly Facebook ad spend, improved targeting and creative strategy for better ROI and lead quality. Delivered insights via performance dashboards to drive social and content strategy.
Marketing Associate at XTREME LASHES BY JO MOUSSELLI
July 1, 2018 - October 8, 2025Built Pardot and Salesforce dashboards to improve B2B marketing analytics, cutting decision-making time by 80%. Boosted YouTube followers by 15% through strategic SEO, content optimization, and annotations.
Graduate Assistant at C. T. Bauer College of Business, University of Houston
March 1, 2018 - October 8, 2025Created bi-weekly e-newsletters; improved SEO and PPC with agency collaboration.
Manager, Business Development at Tribal Krafts (Export House)
January 1, 2016 - October 8, 2025Managed trade shows like India Expo Mart, delivering 60% lead conversion from 8–10 leads/event.
Manager, Special Projects at Buildzar.com (Construction Tech Start-up)
January 1, 2015 - October 8, 2025Led pricing and brand strategy, enabling 3× sales growth and helping secure $4M Pre-Series A funding.
Audit Executive at Ernst & Young
January 1, 2012 - October 8, 2025Led digitization and audits for 100+ clients, enhancing compliance and reducing fraud risk by 15%.
Digital Marketing Lead at CEMEX
September 1, 2021 - PresentSpearheaded a full website redesign and migration, improving keyword rankings by 30% and boosting organic traffic by 20% through enhanced UX, SEO, and content optimization. Directed multi-channel demand generation campaigns (paid search and social), achieving a 40% reduction in CPC and a 25% increase in conversions through refined keyword targeting, ad copy optimization, and budget allocation. Managed and optimized email marketing programs, leveraging A/B testing, audience segmentation, and dynamic content to drive a 25% open rate and a 15% boost in click-through rates. Developed an SEO roadmap (technical + on-page) fueling sustained organic growth. Recognized with two AMA Crystal Awards across multiple marketing categories for innovation and campaign performance.
Digital Marketing Manager at Ethos Behavioral Health Group
August 1, 2021 - October 8, 2025Launched integrated digital, social, and email campaigns, growing brand visibility and lead volume. Improved paid media ROI via creative testing and refined audience segmentation. Managed website content and updates using WordPress, increasing visibility and traffic.
Digital Marketing Specialist at Memorial Hermann Healthcare System
April 1, 2020 - October 8, 2025Led high impact New Year campaign: 1M+ impressions, 20K+ leads; Shorty Award Silver Honoree. Managed $50K monthly Facebook ad spend, improved targeting and creative strategy for better ROI and lead quality. Delivered insights via performance dashboards to drive social and content strategy.
Marketing Associate at Xtreme Lashes by Jo Mousselli
July 1, 2018 - October 8, 2025Built Pardot and Salesforce dashboards to improve B2B marketing analytics, cutting decision-making time by 80%. Boosted YouTube followers by 15% through strategic SEO, content optimization, and annotations.
Graduate Assistant at C. T. Bauer College of Business, University of Houston
March 1, 2018 - October 8, 2025Created bi-weekly e-newsletters; improved SEO and PPC with agency collaboration.
Manager, Business Development at Tribal Krafts (Export House)
December 31, 2016 - October 8, 2025Managed trade shows like India Expo Mart, delivering 60% lead conversion from 8-10 leads/event.
Manager, Special Projects at Buildzar.com
December 31, 2015 - October 8, 2025Led pricing and brand strategy, enabling 3x sales growth and helping secure $4M Pre-Series A funding.
Audit Executive at Ernst and Young
December 31, 2012 - October 8, 2025Led digitization and audits for 100+ clients, enhancing compliance and reducing fraud risk by 15%.
Education
Master of Science, Marketing at C. T. Bauer College of Business, University of Houston
January 1, 2023 - January 1, 2025MBA Candidate, Strategy and Finance at S. P. Jain Institute of Management and Research
January 1, 2013 - January 1, 2015Chartered Accountancy (CPA Equivalent) at The Institute of Chartered Accountants of India
January 1, 2007 - January 1, 2011Bachelor of Commerce at University of Delhi
January 1, 2006 - January 1, 2009Master of Science at C. T. Bauer College of Business, University of Houston
January 1, 2023 - January 1, 2025Master of Business Administration at S. P. Jain Institute of Management and Research
January 1, 2013 - January 1, 2015Chartered Accountancy (CPA Equivalent) at The Institute of Chartered Accountants of India
January 1, 2007 - January 1, 2011Bachelor of Commerce at University of Delhi
January 1, 2006 - January 1, 2009Master of Science in Marketing at University of Houston, C. T. Bauer College of Business, Houston, Texas
January 11, 2030 - May 1, 2018Master of Business Administration (MBA) at S. P. Jain Institute of Management & Research, Mumbai, India
January 11, 2030 - April 1, 2015Bachelor of Commerce at University of Delhi, India
January 11, 2030 - June 1, 2009Master of Science in Marketing at University of Houston, C. T. Bauer College of Business
January 11, 2030 - May 1, 2018Master of Business Administration (MBA) at S. P. Jain Institute of Management & Research, Mumbai
January 11, 2030 - April 1, 2015Bachelor of Commerce at University of Delhi
January 11, 2030 - June 1, 2009Master of Science at C. T. Bauer College of Business, University of Houston
January 1, 2023 - January 1, 2025MBA Candidate, Strategy and Finance at S. P. Jain Institute of Management and Research
January 1, 2013 - January 1, 2015Chartered Accountancy (CPA Equivalent) at The Institute of Chartered Accountants of India
January 1, 2007 - January 1, 2011Bachelor of Commerce at University of Delhi
January 1, 2006 - January 1, 2009Master of Science, Marketing at C. T. Bauer College of Business, University of Houston
January 1, 2023 - January 1, 2025MBA Candidate, Strategy and Finance at S. P. Jain Institute of Management and Research
January 1, 2013 - January 1, 2015Chartered Accountancy (CPA Equivalent) at The Institute of Chartered Accountants of India
January 1, 2007 - January 1, 2011Bachelor of Commerce at University of Delhi
January 1, 2006 - January 1, 2009Qualifications
Chartered Accountant (CPA Equivalent)
January 1, 2007 - January 1, 2011Chartered Accountancy (CPA Equivalent)
January 1, 2007 - January 1, 2011Google Analytics
January 11, 2030 - September 22, 2025Google AdWords
January 11, 2030 - September 22, 2025Chartered Accountancy
January 11, 2030 - September 22, 2025Google Analytics
January 11, 2030 - September 22, 2025Google AdWords
January 11, 2030 - September 22, 2025Chartered Accountancy
January 11, 2030 - September 22, 2025Chartered Accountant (CPA Equivalent)
January 1, 2007 - January 1, 2011Chartered Accountancy (CPA Equivalent)
January 1, 2007 - January 1, 2011Industry Experience
Healthcare, Manufacturing, Professional Services, Media & Entertainment, Software & Internet, Education, Real Estate & Construction, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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