Available to hire
Hi, I’m Carissa Almendarez, a media and entertainment marketing professional with a passion for data-driven campaigns that resonate globally. I’ve led go-to-market strategies, built scalable workflows in Airtable, and collaborated with 200+ partners to optimize performance across Discovery+ and Max, contributing to multi-million revenue opportunities. I thrive in cross-functional teams and am driven by a commitment to inclusive storytelling and impactful brands.
I enjoy turning creative ideas into executable plans, mentoring teammates, and blending analytics with storytelling to deliver results. I’m excited to bring my experience in branded content, sponsorships, and creative operations to new opportunities in media, entertainment, and brand partnerships.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Global Promos & Packaging Specialist (Streaming Products: Discovery+ & Max) at Warner Bros. Discovery
August 1, 2024 - September 22, 2025Crafted data-driven go-to-market strategies for global acquisition and retention campaigns; aligned with 200+ partners to optimize performance through multivariate testing and rapid iteration. Scaled marketing operations across 10+ global markets by designing Airtable-based campaign workflows, reducing approval timelines by 50% and improving cross-functional collaboration with Creative, Product, Partnerships and Legal. Negotiated contracts for strategic partnerships using behavioral insights and platform analytics to tailor messaging and user journeys for underrepresented Gen Z audiences; contributed to $2.2M in projected revenue. Led the North American Champions team as part of the CMO's DEI task force, conducting workplace culture assessments and launching a mentorship program that empowered 90+ employees in career growth.
Global Promos & Packaging Specialist (Streaming Products: Discovery+ & Max) at Warner Bros Discovery
August 1, 2024 - September 22, 2025Crafted data-driven go-to-market strategies for global acquisition and retention campaigns; aligned with 200+ partners to optimize performance through multivariate testing and rapid iteration; scaled marketing operations across 10+ global markets by creating Airtable-based campaign workflows; negotiated contracts using behavioral insights to tailor messaging and journeys for underrepresented Gen Z audiences; contributed to $2.2M in projected revenue and led DEI initiatives within the North American Champions team.
Creative Marketing Coordinator (Streaming Product: Discovery+) at Warner Bros. Discovery
April 1, 2021 - September 22, 2025Project managed creative strategy for 250+ assets across 20+ owned and paid channels for Discovery+ product launch; ensured channel-specific messaging consistency and compliance; later served as gatekeeper for digital and social assets.
Creative Marketing Coordinator (Streaming Product: Discovery+) at Warner Bros Discovery
April 1, 2021 - September 22, 2025Project managed creative strategy for 250+ assets across 20+ owned and paid channels for Discovery+ launch; ensured messaging consistency and compliance; acted as gatekeeper for digital and social assets to maintain channel-specific alignment.
Creative Partnerships, Marketing Coordinator - USA, SYFY, WWE & CNBC Prime at NBCUniversal Media, LLC
October 1, 2020 - September 22, 2025Led cross-functional development and execution of branded content campaigns valued at over $1M for brands like Covergirl and Nintendo; crafted strategic messaging and integrated storytelling across TV, social, and digital platforms. Supervised on-set shoots for co-branded sponsorship content, overseeing launch and integration across 50+ WWE episodes. Produced DEI-focused content strategies, launching BOLD campaigns on LinkedIn to amplify diverse voices, increasing engagement by 200%.
Creative Partnerships, Marketing Coordinator - USA, SYFY, WWE & CNBC Prime at NBCUniversal Media, LLC
October 1, 2020 - September 22, 2025Led cross-functional development and execution of branded content campaigns valued at over $1M; crafted strategic messaging and integrated storytelling across TV, social, and digital; supervised on-set shoots for co-branded sponsorship content across 50+ WWE episodes; produced DEI-focused content strategies and BOLD campaigns on LinkedIn, boosting engagement by 200%.
East Coast Page - Rotational Program (3 Months Per Rotation) at NBCUniversal Media, LLC
February 1, 2019 - September 22, 2025Crafted pitches with internal teams to monetize sponsorship opportunities worth $500K+ via RFP responses for clients such as Marriott and Tiffany & Co.; contributed to the Creative Partnerships and News Page (MSNBC, NBC News & CNBC Business Day). Managed on-set shoots for red-carpet events and published 10+ articles for E! Online; participated in experiential marketing initiatives at events like San Diego Comic-Con.
East Coast Page - Rotational Program (3 Months Per Rotation) at NBCUniversal Media, LLC
February 1, 2019 - September 22, 2025Crafted pitches to monetize sponsorship opportunities worth $500K+ via RFP responses; supported on-set shoots for red-carpet interviews and contributed articles for E! Online (10+ articles).
Event Coordinator at Incisive Median
November 1, 2017 - September 22, 2025Executed B2B event marketing strategy across international conferences, managing sponsor relations, production logistics, and engagement tactics that drove a 15% attendance increase at a flagship event in Mexico.
Event Coordinator at Incisive Media
November 1, 2017 - September 22, 2025Executed B2B event marketing strategy across international conferences; managed sponsor relations, production logistics, and engagement tactics, contributing to a 15% attendance increase at a flagship event in Mexico.
Education
Master in Business Administration (Full-time MBA) at Esade Business & Law School, Ramon Llull University
September 1, 2024 - March 1, 2026Bachelor of Science in Media, Culture and Communication at New York University
August 1, 2012 - May 1, 2016Master of Business Administration (MBA) at Esade Business & Law School, Ramon Llull University, Barcelona, Spain
September 1, 2024 - March 1, 2026Bachelor of Science in Media, Culture and Communication (Minor in Business of Entertainment, Media, and Technology) at New York University, New York, United States
August 1, 2012 - May 1, 2016Qualifications
Certified Travel Advisor
January 11, 2030 - September 22, 2025Certified Travel Advisor
January 11, 2030 - September 22, 2025Design for Social Impact (Stanford d.school) course
January 11, 2030 - September 22, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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