Senior Graphic Designer with a master's degree in Motion Design and over five years of industry experience. Strong background in 2D animation, digital retouching, and composition. I specialize in creating impactful visual content that enhances brand communication across digital and traditional media. I combine creativity with technical expertise to develop innovative solutions that stand out in competitive environments. Always seeking new trends and technologies, I am committed to continuous growth and to delivering value in the field of design and animation.

Daniel Herrera

Senior Graphic Designer with a master's degree in Motion Design and over five years of industry experience. Strong background in 2D animation, digital retouching, and composition. I specialize in creating impactful visual content that enhances brand communication across digital and traditional media. I combine creativity with technical expertise to develop innovative solutions that stand out in competitive environments. Always seeking new trends and technologies, I am committed to continuous growth and to delivering value in the field of design and animation.

Available to hire

Senior Graphic Designer with a master’s degree in Motion Design and over five years of industry experience. Strong background in 2D animation, digital retouching, and composition. I specialize in creating impactful visual content that enhances brand communication across digital and traditional media.

I combine creativity with technical expertise to develop innovative solutions that stand out in competitive environments. Always seeking new trends and technologies, I am committed to continuous growth and to delivering value in the field of design and animation.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Senior Graphic Designer at ULA Ideas
September 1, 2024 - Present
Senior Graphic Designer at ULA Ideas
September 1, 2024 - September 22, 2025
Managed the internal visual identity for Bayer across LATAM, including email design, editorial layouts, interactive PDFs, and visual campaigns. Provided creative leadership for the World Sight Day campaign, designing comic-style characters that reinforced the brand's visual identity. Produced videos for Bioderma and designed graphic materials for Compensar and APPLE Colombia, standing out during the 2024 Fitness Week campaign. Innovated in the design of interactive PDFs, enhancing user experience and information retention.
Graphic Designer at AON (Client)
October 1, 2023 - Present
Designed corporate PowerPoint presentations for AON, improving clarity and visual impact of strategic content. Produced instructional videos that enhanced customer experience by 30%. Created social media graphics that increased brand visibility.
Graphic Designer at LikeSocialBiz
May 1, 2023 - September 22, 2025
Redesigned social media campaigns and marketing materials for clients based in Barcelona, Spain, delivering aligned visuals and brand consistency.
Graphic Designer at Spring Step
March 1, 2022 - September 22, 2025
Rediseño de la línea premium de zapatos Primavera, logrando un aumento en ventas. Desarrollo de campañas de marketing para el Día Sin IVA y la temporada escolar, con un impacto positivo en las ventas. Diseño de stands y material visual para tiendas a nivel nacional, asegurando coherencia en la imagen de marca.
Graphic Designer at LikeSocialBiz
November 1, 2021 - September 22, 2025
Optimized the social media presence of SKNH2O and VitaDreamz, significantly boosting overall engagement. Produced video content for SKNH2O, enhancing the brand's positioning in the market. Designed visual materials for ZEISS stores in Panama and Colombia, improving the in-store customer experience. Led the full creative development for SpoonFly, from concept and design to 3D modeling of jewelry for recreational events.

Education

Master in Motion Graphics at ESDESIGN Barcelona
January 11, 2030 - September 22, 2025
Professional Technician in Graphic Design at Escuela de Artes y Letras
January 11, 2030 - September 22, 2025

Qualifications

Professional Technician in Graphic Design
January 11, 2030 - September 22, 2025
Master in Motion Graphics
January 11, 2030 - September 22, 2025

Industry Experience

Media & Entertainment, Professional Services, Education