Ilkim Erbudak

PPC Marketing Manager & SEO Manager at Blue Whale Media

Directed campaigns across Google Ads, Meta Ads, and programmatic channels for the US, UK, and EU markets, improving campaign performance by 50% and ROAS by 40-45% through tailored targeting, budget allocation, and channel mix. Managed six-figure monthly paid media budgets and achieved lead and sales targets for clients like Nike, Lacoste, Converse, and WWF.

PPC & Social Media Marketing Manager at BlueWhale Media

Led PPC and social media campaigns; ROI optimization; built creative assets; collaboration with SEO and creative teams.

Digital Marketing Manager at Shangri-La Hotels (Doha, Istanbul, London)

Directed PPC, SEO, and social media campaigns; created media plans; improved campaign performance and bookings across multiple markets; coordinated with global teams.

Digital Marketing Manager at Enhancer Marketing Software Company

Led digital marketing campaigns and creative strategy across multiple channels, enhancing online presence and lead generation. Directed PPC and social campaigns for global brands (e.g., IKEA, Coca-Cola, Spotify, Converse, Budweiser, Migros) and delivered an average 30% increase in performance metrics by tailoring audience-focused strategies.

Digital Marketing Manager at Enhancer Performance Marketing Software

Managed and scaled performance marketing campaigns for clients; expanded client base via social media and PPC; data-driven optimization.

Digital Marketing Manager at Shangri-La Hotels & Resorts (Doha, Istanbul & London)

Led PPC and social media campaigns for Shangri-La hotels across Doha, Istanbul, and London; designed targeted media plans; managed six-figure budgets; drove bookings and engagement.

Digital Marketing & Social Media Team Lead at Enhancer (Digital Marketing Agency)

Led creative ad concepts, optimized programmatic advertising, and directed digital campaigns for global clients; improved client engagement and online performance across channels.

Digital Marketing & Social Media Team Lead at VMLY&R

Led creative ad concepts and social media campaigns, boosting engagement rates by ~30% and optimizing programmatic advertising to improve placements and cost efficiency by ~40%. Coordinated SEO-driven initiatives to increase organic traffic, and provided training to global clients for seamless software integration and scaling.

Digital Marketing & Social Media Team Lead at VMLY&R / Digital Marketing Agency

Led digital marketing and social media campaigns; boosted engagement and reach; led creative ad concepts and KPI tracking; built client relationships.

Digital Marketing Coordinator at Shangri-La Bosphorus Istanbul

Led digital marketing strategy, content planning, and cross-channel campaigns; managed budget; collaborated with marketing and product teams; improved engagement and brand awareness across digital channels.

Digital Marketing Coordinator at Shangri-La Bosphorus Istanbul

Developed and executed digital marketing strategy and multilingual campaigns across platforms, driving brand awareness and engagement. Led cross-functional collaboration for festive events and promotions, optimizing media mix and tracking performance across channels to support hotel sales and reservations.