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I'm a results-driven leader with over 15 years of experience in marketing and business management. My journey spans from a CNC programmer to hands-on marketing and entrepreneurship, equipping me with a unique, holistic view of product development and operational efficiency. I've progressed from a marketing assistant to a director and, as a co-founder of two businesses, developed a deep understanding of operations, supply chain, and financial management. I'm passionate about solving complex business problems to elevate a brand's visibility and revenue. I thrive on turning data into strategy, leading cross-functional teams, and building trusted client relationships. I enjoy exploring new trends and opportunities, translating customer needs into clear, actionable messaging, and crafting engaging content that captures each brand's voice. When I'm not shaping strategy, I focus on optimizing processes, improving guest experiences in hospitality ventures, and driving sustainable growth for my clients.…I'm a results-driven leader with over 15 years of experience in marketing and business management. My journey spans from a CNC programmer to hands-on marketing and entrepreneurship, equipping me with a unique, holistic view of product development and operational efficiency. I've progressed from a marketing assistant to a director and, as a co-founder of two businesses, developed a deep understanding of operations, supply chain, and financial management. I'm passionate about solving complex business problems to elevate a brand's visibility and revenue. I thrive on turning data into strategy, leading cross-functional teams, and building trusted client relationships. I enjoy exploring new trends and opportunities, translating customer needs into clear, actionable messaging, and crafting engaging content that captures each brand's voice. When I'm not shaping strategy, I focus on optimizing processes, improving guest experiences in hospitality ventures, and driving sustainable growth for my clients.

Özer Güler

Marketing Strategist, Digital Marketer, Brand Strategist, +7

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I'm a results-driven leader with over 15 years of experience in marketing and business management. My journey spans from a CNC programmer to hands-on marketing and entrepreneurship, equipping me with a unique, holistic view of product development and operational efficiency. I've progressed from a marketing assistant to a director and, as a co-founder of two businesses, developed a deep understanding of operations, supply chain, and financial management. I'm passionate about solving complex business problems to elevate a brand's visibility and revenue. I thrive on turning data into strategy, leading cross-functional teams, and building trusted client relationships. I enjoy exploring new trends and opportunities, translating customer needs into clear, actionable messaging, and crafting engaging content that captures each brand's voice. When I'm not shaping strategy, I focus on optimizing processes, improving guest experiences in hospitality ventures, and driving sustainable growth for my clients.…I'm a results-driven leader with over 15 years of experience in marketing and business management. My journey spans from a CNC programmer to hands-on marketing and entrepreneurship, equipping me with a unique, holistic view of product development and operational efficiency. I've progressed from a marketing assistant to a director and, as a co-founder of two businesses, developed a deep understanding of operations, supply chain, and financial management. I'm passionate about solving complex business problems to elevate a brand's visibility and revenue. I thrive on turning data into strategy, leading cross-functional teams, and building trusted client relationships. I enjoy exploring new trends and opportunities, translating customer needs into clear, actionable messaging, and crafting engaging content that captures each brand's voice. When I'm not shaping strategy, I focus on optimizing processes, improving guest experiences in hospitality ventures, and driving sustainable growth for my clients.

Available to hire

I’m a results-driven leader with over 15 years of experience in marketing and business management. My journey spans from a CNC programmer to hands-on marketing and entrepreneurship, equipping me with a unique, holistic view of product development and operational efficiency. I’ve progressed from a marketing assistant to a director and, as a co-founder of two businesses, developed a deep understanding of operations, supply chain, and financial management. I’m passionate about solving complex business problems to elevate a brand’s visibility and revenue.

I thrive on turning data into strategy, leading cross-functional teams, and building trusted client relationships. I enjoy exploring new trends and opportunities, translating customer needs into clear, actionable messaging, and crafting engaging content that captures each brand’s voice. When I’m not shaping strategy, I focus on optimizing processes, improving guest experiences in hospitality ventures, and driving sustainable growth for my clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

Estonian

Advanced

English

Advanced

Work Experience

Digital Marketing Manager at Independent Consultant

August 1, 2023 - Present

Acted as the lead for clients' digital marketing, taking full ownership of their strategy from planning through execution. Managed all key digital channels, including SEO, content, social media, and paid media, ensuring a cohesive brand message and driving results. Led and mentored small, project-based teams of freelancers to deliver high-quality work on time and on budget. In charge of managing marketing budgets and analyzing campaign performance to optimize spend and directly contribute to client revenue growth. Served as the primary strategic advisor to clients, helping navigate complex marketing challenges and identify opportunities for growth.

Digital Marketing Specialist at Independent Consultant

August 31, 2023 - October 10, 2025

Helped a diverse portfolio of clients achieve their business goals by creating and executing digital marketing strategies. Managed the entire lifecycle of digital campaigns, from planning and launch to ongoing optimization across multiple channels (SEO and social media). Kept an eye out for new opportunities for clients using in-depth market and competitor research to gain a competitive edge. Analyzed campaign performance and provided clear, actionable reports to show what worked. Brought out my creative side by developing and managing engaging content for websites and social media that captured each brand's voice. Built strong, lasting client relationships by acting as a trusted advisor and guiding growth.

Marketing Assistant at Independent Consultant

May 1, 2020 - October 10, 2025

Provided marketing support and expertise to multiple clients, managed project timelines, and ensured key deliverables were met. Assisted with the execution of digital marketing campaigns, including social media management, email marketing, and content creation. Performed market research and competitive analysis to provide clients with actionable insights and help shape their marketing strategies. Drafted and scheduled social media content, blog posts, and email newsletters to build brand presence and engage target audiences. Analyzed campaign performance using tools like Google Analytics and provided clients with detailed reports and recommendations.

Co-Founder at Tatsu OÜ

September 1, 2025 - October 10, 2025

Staff Management: Hire, train, and supervise staff. Operational Oversight: Ensure smooth daily operations, from customer service to kitchen efficiency. Marketing & Promotion: Develop and implement marketing strategies to drive sales, attract customers, and increase brand visibility. Vendor & Supplier Relations: Negotiate with suppliers, manage inventory levels, and ensure timely delivery of quality ingredients. Strategic Planning: Develop long-term growth strategies, including new business opportunities, menu expansion, and potential new locations. Compliance & Standards: Ensure restaurant adheres to health, safety, and legal regulations, including food safety standards. Achievements: Improved Google Maps rating and increased seating capacity and operational efficiency.

Co-Founder at Ephesus OÜ

October 1, 2022 - October 10, 2025

Brand Identity Creation and Management: Led the creation and maintenance of a consistent brand identity. Daily Operations Management: Managed day-to-day restaurant operations, ensuring service quality and staff coordination. Customer Experience Optimization: Implemented strategies to enhance customer satisfaction and foster guest loyalty. Inventory & Cost Control: Managed inventory, tracked supplies, and optimized ordering to reduce waste and maintain availability. Health and Safety Management: Ensured compliance with food safety regulations and health standards, including staff training and inspections. Achievements: Improved Google Maps rating over two years and increased seating capacity and operational efficiency.

Director of Marketing And Product Management at Umtes Group

June 1, 2017 - October 10, 2025

Led growth by developing and executing comprehensive marketing and product strategies. Took full ownership of the product roadmap, making key decisions on features and initiatives based on market research and business goals. Led cross-functional teams to ensure marketing, product, and engineering alignment. Strategically managed the marketing budget to optimize resources for brand awareness and customer acquisition. Data-driven approach contributed to a 30% increase in qualified leads and revenue. Translated complex user needs into clear product requirements and messaging for customers. Built and nurtured relationships with key stakeholders from the sales team to C-level executives.

CNC Programmer at Umtes Group

March 1, 2011 - October 10, 2025

Programmed CNC machines to produce parts meeting exact specifications. Worked closely with engineers and product teams to refine designs, provide feedback on materials and geometry, and ensure manufacturability. Maintained production schedules and inventory, coordinating with management and procurement. Tracked production and quality data to continually improve processes and products. Led troubleshooting to resolve machine or programming issues quickly to keep the production line running.

Sales And Marketing Specialist at Micron America

March 1, 2011 - October 10, 2025

Developed and executed marketing campaigns across digital and social media channels to generate new leads and increase brand awareness. Created compelling marketing materials, including presentations, brochures, and case studies, to support sales and marketing efforts. Conducted in-depth market research and competitive analysis to identify new business opportunities and inform strategy. Managed end-to-end sales process, from initial lead generation and qualification to closing deals and client relationship management. Delivered persuasive sales presentations and product demonstrations to potential clients. Used CRM software to track activities, manage the pipeline, and analyze performance metrics. Collaborated closely with the sales team to ensure marketing efforts aligned with sales goals and provided valuable market insights.

Marketing Assistant at Independent Consultant

March 1, 2011 - October 10, 2025

Provided marketing support and expertise to multiple clients, managing project timelines and ensuring deliverables were met. Assisted with the execution of digital marketing campaigns, including social media management, email marketing, and content creation. Conducted market research and competitor analysis to provide clients with actionable insights and help shape marketing strategies. Drafted and scheduled social media content, blog posts, and email newsletters to build brand presence and engage target audiences. Analyzed campaign performance using tools like Google Analytics, and provided clients with detailed reports and recommendations.

Digital Marketing Manager at Independent Consultant

August 1, 2023 - Present

Led clients' digital marketing strategy from planning through execution across SEO, content, social media and paid media; managed cross-functional freelancer teams; owned marketing budgets; analyzed campaign performance and optimized spend; served as primary strategic advisor to clients.

Digital Marketing Specialist at Independent Consultant

August 1, 2023 - October 10, 2025

Developed and executed customized digital marketing strategies for a diverse client portfolio; managed the full lifecycle of digital campaigns across SEO and social media; identified new opportunities through in-depth market and competitive research; delivered clear, actionable reports; created engaging content that captured each brand's voice.

Marketing Assistant at Independent Consultant

May 31, 2020 - October 10, 2025

Provided marketing support to multiple clients; assisted in executing digital campaigns including social media management, email marketing, and content creation; conducted market research to inform strategies; produced content calendars and reports.

Co-Founder at Tatsu OÜ

September 1, 2025 - October 10, 2025

Staff management, hiring and supervision; oversee daily operations from customer service to kitchen efficiency; develop marketing strategies to drive sales and brand visibility; manage vendor relations, inventory levels, and health & safety compliance; lead strategic restaurant projects including renovations; improve operational efficiency and seating capacity; consistently serve a substantial monthly customer base.

Director of Marketing And Product Management at Umtes Group

June 1, 2017 - October 10, 2025

Headed company growth by developing comprehensive marketing and product strategies; owned the product roadmap; led cross-functional teams across marketing, product, and engineering to align on goals; managed budget to optimize brand awareness and customer acquisition; drove a 30% increase in qualified leads and revenue through data-driven initiatives.

Computer Numerical Control Programmer at Umtes Group

March 1, 2012 - October 10, 2025

Programmed CNC machines to produce parts meeting exact specifications; collaborated with engineers and product teams to refine designs and provide materials/geometry feedback; monitored production schedules and inventory to minimize downtime and ensure smooth manufacturing flow.

Marketing Assistant at Independent Consultant

March 1, 2011 - October 10, 2025

Provided marketing support across multiple clients; assisted in executing digital marketing campaigns, including social media management, email marketing, and content creation; conducted market and competitive research to inform strategies; drafted content and reports.

Digital Marketing Specialist at Independent Consultant

May 1, 2020 - August 1, 2023

Helped a diverse portfolio of clients achieve business goals by creating and executing custom digital marketing strategies. Managed full lifecycle of campaigns across multiple channels (SEO, social, content) and provided clear, actionable performance reports.

Marketing Assistant at Independent Consultant

October 1, 2018 - May 1, 2020

Supported multiple clients with digital marketing initiatives, project timelines, and deliverables; assisted in content creation and social media planning; conducted market research to inform strategy.

Co-Founder at Tatsu OÜ

March 1, 2023 - September 1, 2025

Co-founded and led operations, marketing, and growth initiatives for the Tallinn-based venture. Oversaw staffing, scheduling, vendor relations, and day-to-day operations to ensure smooth service delivery and scalable processes.

Co-Founder at Ephesus OÜ

March 1, 2017 - October 1, 2022

Co-founded and managed restaurant business in Pärnu, focusing on brand identity, daily operations, inventory control, and customer experience optimization. Implemented health & safety standards and growth strategies to boost seating capacity and guest loyalty.

Director of Marketing and Product Management at Umtes Group

March 1, 2012 - June 1, 2017

Led growth through comprehensive marketing and product strategies; owned the product roadmap and cross-functional collaboration across marketing, product, and engineering. Managed budgets and delivered data-driven improvements, including increased qualified leads.

CNC Programmer at Umtes Group

February 1, 2009 - March 1, 2011

Programmed CNC machines to exact specifications, collaborating with engineers to refine designs and optimize manufacturing processes. Monitored production schedules and inventory to prevent delays and maintain line efficiency.

Marketing Assistant at Independent Consultant

June 1, 2008 - March 1, 2011

Provided marketing support and expertise to multiple clients; assisted with digital campaigns, social media management, and content creation; conducted market research to shape strategies.