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Hi, I’m Pham Le Bich Ngoc, a hospitality management graduate with international experience in digital marketing, social media management, and cross-cultural communications. I’m passionate about luxury and lifestyle branding, with a track record of growing online communities and delivering impactful digital initiatives across TikTok, Instagram, YouTube, and more. I thrive in multicultural teams and love turning data-driven insights into creative strategies that drive brand growth. I enjoy collaborating with diverse teams, turning insights into engaging content, and building partnerships that elevate brand presence. I’m excited to apply my creative storytelling, content creation, and growth-focused mindset to help luxury brands connect with audiences worldwide.…Hi, I’m Pham Le Bich Ngoc, a hospitality management graduate with international experience in digital marketing, social media management, and cross-cultural communications. I’m passionate about luxury and lifestyle branding, with a track record of growing online communities and delivering impactful digital initiatives across TikTok, Instagram, YouTube, and more. I thrive in multicultural teams and love turning data-driven insights into creative strategies that drive brand growth. I enjoy collaborating with diverse teams, turning insights into engaging content, and building partnerships that elevate brand presence. I’m excited to apply my creative storytelling, content creation, and growth-focused mindset to help luxury brands connect with audiences worldwide.

Pham Le Bich Ngoc

Content Creator, UGC Creator, Digital Marketer, +3

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Hi, I’m Pham Le Bich Ngoc, a hospitality management graduate with international experience in digital marketing, social media management, and cross-cultural communications. I’m passionate about luxury and lifestyle branding, with a track record of growing online communities and delivering impactful digital initiatives across TikTok, Instagram, YouTube, and more. I thrive in multicultural teams and love turning data-driven insights into creative strategies that drive brand growth. I enjoy collaborating with diverse teams, turning insights into engaging content, and building partnerships that elevate brand presence. I’m excited to apply my creative storytelling, content creation, and growth-focused mindset to help luxury brands connect with audiences worldwide.…Hi, I’m Pham Le Bich Ngoc, a hospitality management graduate with international experience in digital marketing, social media management, and cross-cultural communications. I’m passionate about luxury and lifestyle branding, with a track record of growing online communities and delivering impactful digital initiatives across TikTok, Instagram, YouTube, and more. I thrive in multicultural teams and love turning data-driven insights into creative strategies that drive brand growth. I enjoy collaborating with diverse teams, turning insights into engaging content, and building partnerships that elevate brand presence. I’m excited to apply my creative storytelling, content creation, and growth-focused mindset to help luxury brands connect with audiences worldwide.

Available to hire

Hi, I’m Pham Le Bich Ngoc, a hospitality management graduate with international experience in digital marketing, social media management, and cross-cultural communications. I’m passionate about luxury and lifestyle branding, with a track record of growing online communities and delivering impactful digital initiatives across TikTok, Instagram, YouTube, and more. I thrive in multicultural teams and love turning data-driven insights into creative strategies that drive brand growth.

I enjoy collaborating with diverse teams, turning insights into engaging content, and building partnerships that elevate brand presence. I’m excited to apply my creative storytelling, content creation, and growth-focused mindset to help luxury brands connect with audiences worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Fluent

French

Advanced

Korean

Intermediate

Work Experience

Pastry Chef & Country Marketing Ambassador at Grand Hôtel Gallia & Londres

November 1, 2025 - September 22, 2025

Represented Vietnam in a prestigious hospitality exchange program; delivered high-quality service in a multicultural team; promoted international hospitality practices.

Pastry Chef & Country Marketing Ambassador at Grand Hôtel Gallia & Londres

November 1, 2025 - September 22, 2025

Represented Vietnam in a prestigious hospitality exchange program, delivering high-quality service in a multicultural team. Appointed as the sole digital ambassador for Gastronomie France, promoting international opportunities in French hospitality. Created content (TikTok, YouTube, Instagram) that attracted aspiring hospitality professionals, growing an audience of 50,000+ followers and boosting program reach.

R&D Intern – Market Intelligence & Strategy at Vincom Retail JSC (VinGroup)

September 1, 2022 - September 22, 2025

Conducted competitive benchmarking across Southeast Asia to support retail expansion strategy; delivered weekly trend insights and proposals to the Chairman, influencing development strategy.

R&D Intern – Market Intelligence & Strategy at VinCom Retail JSC (Vin Group)

September 1, 2022 - September 22, 2025

Conducted competitive benchmarking across Southeast Asia to support retail expansion strategy. Delivered weekly insights and proposals to the Chairman, influencing development strategy. Analyzed micro and macro economic data to identify customer needs and location viability.

Marketing Director – Brand Growth & E-commerce at HEBEKERY

May 1, 2022 - September 22, 2025

Scaled social media followers from 10K to 50K through content strategy; drove a revenue increase by optimizing e-commerce platforms (Shopee, Lazada) and analyzing KPIs.

Marketing Director – Brand Growth & E-commerce at Hebekery

May 1, 2022 - September 22, 2025

Scaled Instagram & Facebook followers from 10K to 50K through consistent, data-informed content strategy. Drove a 100% revenue increase by optimizing e-commerce platforms (Shopee, Lazada) and analyzing KPIs.

Management Trainee – Resort/Hotel/Restaurant Operations at Vinpearl (VinGroup)

September 1, 2021 - September 22, 2025

Rotated across six departments including F&B, Marketing, and Guest Relations, gaining exposure to luxury hospitality standards; proposed an RFID tracking system to improve efficiency, showcasing problem-solving and project management.

Management Trainee - Resort/Hotel/Restaurant Operations at VIN Pearl (Vin Group), Nha Trang

September 1, 2021 - September 22, 2025

Rotated across 6 departments including F&B, Marketing, and Guest Relations, gaining exposure to luxury hospitality standards. Proposed and implemented an RFID tracking system improving efficiency, demonstrating problem-solving and project management skills.