Available to hire
I am a marketing and project management professional with over 25 years of experience delivering integrated multichannel campaigns that boost brand performance and revenue for high-profile clients. I specialize in leading channel-specific strategies, translating creative concepts into profitable, measurable results.\n\nI’m a collaborative leader and mentor who thrives on turning data-driven insights into innovative marketing solutions. By aligning stakeholders, optimizing tech platforms, and guiding cross-functional teams, I help brands grow awareness, engagement, and profitability.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Technology Specialist at Loyal Source Government Services
March 1, 2025 - September 22, 2025Managed the optimization and integration of marketing technology solutions, overseeing internal and external job board systems, recruitment technology, event logistics, philanthropic endeavors, corporate partnerships, and project management. Monitored and analyzed marketing metrics, including campaign performance and engagement; collaborated with leadership teams to refine tactics and improve B2C ROI. Led training initiatives, conducting workshops to elevate staff proficiency with marketing technologies and platforms. Drove continuous improvement initiatives to streamline marketing operations, enabling more efficient campaign planning and execution. Managed a multimillion-dollar budget and supported cross-functional programs.
Marketing & Customer Experience Manager at Hernon Manufacturing Inc.
September 1, 2024 - September 22, 2025Led cross-functional teams to drive growth by overseeing the company website and managing partnerships with media organizations, advertising agencies, vendors, and tradeshow logistics. Increased brand awareness and customer engagement; supervised marketing, creative, and customer experience teams. Developed and managed the marketing budget; implemented strategic plans; created and executed all marketing campaigns (digital, content, social, CRM, PR, events). Measured effectiveness using customer health metrics and adjusted strategies to improve results.
Marketing Operations Analyst at Salesforce
December 1, 2022 - September 22, 2025Integrated Slack and Salesforce acquisitions; supported Marketing Operations Managers in understanding and analyzing key marketing systems and processes within Slack and Salesforce Enterprise Marketing. Supported M&A activities like GAP analysis, UAT, and enablement collaboration.
Enterprise Marketing Project Manager at NextEra Energy
September 1, 2022 - September 22, 2025Provided solutions to improve relationships between requestors, the in-house agency, and the Enterprise Marketing Team. Built strong relationships across internal and external agency groups; managed multiple high-complexity projects; defined project approach, scope, timelines, and resource estimates; partnered with discipline leads and Creative Resources Management to identify resources. Built and managed marketing strategies; ensured alignment with business objectives.
Program/Project Manager – Marketing Operations at Wolters Kluwer
March 1, 2022 - September 22, 2025Global provider; Worked with Central and Product Marketing to ingest, align work to segment priorities, and deliver marketing projects. Managed internal and external resources; vendor management; identified risks; escalated for remediation; managed changes to ensure goals. Ensured project requirements and deadlines; collaborated with vendors.
Marketing Project Manager, Lead at Deloitte
September 1, 2021 - September 22, 2025Part of Deloitte’s internal marketing agency; oversaw workflow for business-aligned campaigns and projects. Primary point of contact for Account Management with Creative, Communications, and stakeholders for campaign execution; owned operational aspects of campaign execution and reporting in Workfront; organized and led campaign and project status meetings; provided senior leadership updates on progress.
Media Marketing Consultant (Freelance) at Gerson Lehrman Group
September 1, 2007 - PresentDeveloped detailed proposals and compelling presentations for potential commercial opportunities, advising on branding, position, and marketing solutions. Cultivated long-term client relationships by analyzing customer needs and implementing innovative growth strategies. Exceeded client expectations through the development of brand planning and integrated marketing platforms.
Sr. Marketing Manager – Gulf Region at Wyndham Destinations
December 1, 2019 - September 22, 2025Impactful leader in the development, design, and execution of integrative direct marketing materials to increase member engagement (print, digital, radio, television). Directed campaign strategies with segmentation; oversaw deadlines and processes to ensure optimal performance. Drove creative excellence, product innovation, and continuous improvement; revenue and lead generation improved, and brand alignment maintained.
Sr. Representative, Integrated Marketing Communications at NBC Universal Media
May 1, 2018 - September 22, 2025Executed integration of all communication strategies and marketing campaigns focused on driving the Brand Experience line of business for City Walk, Blue Man Group, and Universal Resorts. Partnered with cross-functional teams to maintain continuous communication and coordinate approvals supporting all marketing efforts, integrating creative strategy, design, and market trend insights for target audiences. Launched grand openings of City Walk venues and managed related celebrations.
Marketing Project Manager at Publix
February 1, 2017 - September 22, 2025Developed and implemented the communication strategy and action plans for multichannel media marketing programs across seven states, spanning more than 1,200 locations. Won American Advertising Foundation Award in 2017. Led multimedia channel campaigns, mentoring internal and external resources to deliver compelling campaigns. Created the first and largest Hispanic-market marketing program, increasing sales by 30% and expanding brand awareness; directed the Publix Partners loyalty program communications via CRM, social media, direct mail, analytics, website redesign, and vendor management.
Marketing Technology Specialist at Loyal Source Government Services
March 1, 2025 - September 22, 2025Managed the optimization and integration of marketing technology solutions; oversaw internal and external job board systems, recruitment technology, event logistics, philanthropic partnerships, and cross-functional project management. Analyzed marketing metrics and delivered insights to optimize tactics and improve B2C ROI. Trained marketing teams on technology platforms and led continuous improvement initiatives; managed a multi-million-dollar budget.
Marketing & Customer Experience Manager at Hernon Manufacturing Inc.
September 1, 2024 - September 22, 2025Led cross-functional teams to drive growth by overseeing the company website and partnerships with key stakeholders; directed marketing, creative, and customer experience teams; built media partnerships and managed tradeshow logistics. Developed and managed marketing budget; created/executed campaigns across digital, CRM, PR, and events; measured performance and adjusted strategies.
Marketing Operations Analyst at Salesforce
December 1, 2022 - September 22, 2025Supported Marketing Operations Managers in documenting and analyzing key marketing systems and processes within Slack and Salesforce; assisted in M&A activities (GAP analysis, UAT, enablement) and collaboration with stakeholders.
Enterprise Marketing Project Manager at NextEra Energy
September 1, 2022 - September 22, 2025Provided solutions to improve relationships between requestors, in-house agency, and Enterprise Marketing; built connections across internal and external agency groups; managed multiple high-complexity projects and programs; defined approach, scope, timelines, and resource estimates; partnered with discipline leads to identify resources.
Program/Project Manager – Marketing Operations at Wolters Kluwer
March 1, 2022 - September 22, 2025Ingested and aligned work to segment priorities; managed lifecycle with internal and external resources; identified project risks and escalated for remediation; managed changes and interventions to ensure project goals were achieved.
Marketing Project Manager, Lead at Deloitte
September 1, 2021 - September 22, 2025Part of Deloitte’s internal marketing agency; primary point of contact for Account Management with Creative, Communications, and stakeholders for campaign execution; owned operational aspects of campaign and project execution; tracked work in Workfront; led status meetings and provided senior leadership updates.
Media Marketing Consultant (Freelance) at Gerson Lehrman Group
September 1, 2007 - PresentDeveloped proposals and presentations for potential commercial opportunities; advised on branding, position, and marketing solutions; cultivated long-term client relationships; delivered brand planning and integrated marketing platforms.
Sr. Marketing Manager – Gulf Region at Wyndham Destinations
December 1, 2019 - September 22, 2025Led development and execution of multichannel marketing campaigns (print, digital, radio, TV) to increase member engagement; directed segmentation and ensured deadlines; drove creative excellence and testing; increased lead generation, customer satisfaction, and revenue by 18% within six months.
Senior Representative, Integrated Marketing Communications at NBC Universal Media
May 1, 2018 - September 22, 2025Executed integration of communication strategies and marketing campaigns for City Walk, Blue Man Group, and Universal Resorts; partnered with cross-functional teams to coordinate approvals; launched grand openings and annual celebrations, ensuring messaging aligned with brand and market trends.
Marketing Project Manager at Publix
February 1, 2017 - September 22, 2025Developed and implemented communication strategy and action plans for multichannel marketing programs across seven states and over 1,200 locations; led campaigns to promote the Publix brand; managed the Publix Partners loyalty program through CRM, messaging, and vendor management; awarded the American Advertising Foundation Award in 2017.
Marketing Technology Specialist at Loyal Source Government Services
March 1, 2025 - September 22, 2025Managed optimization and integration of marketing technology solutions, overseeing internal and external job board systems, recruitment technology, event logistics, philanthropic endeavors, corporate partnerships, and project management. Analyzed marketing metrics and provided insights to optimize tactics and improve B2C ROI; trained staff on platforms; led workshops; managed a multimillion-dollar budget.
Marketing & Customer Experience Manager at Hernon Manufacturing Inc.
September 1, 2024 - September 22, 2025Led cross-functional teams to drive growth by overseeing website and partnerships; increased brand awareness and customer engagement; supervised marketing, creative, and customer experience teams; managed partnerships, budget, and campaigns; measured and adjusted strategies based on campaign and customer health metrics.
Marketing Operations Analyst at Salesforce
December 1, 2022 - September 22, 2025Contract role supporting Marketing Operations Managers in documenting and analyzing marketing systems within Slack and Salesforce; supported M&A activities like GAP analysis, UAT, and enablement collaboration.
Enterprise Marketing Project Manager at NextEra Energy
September 1, 2022 - September 22, 2025Provided solutions to improve relationships between requestors, in-house agency, and the Enterprise Marketing Team; built relationships and facilitated connections across internal and external agency groups; managed multiple high-complexity projects and defined scope, timelines, and resources.
Program/Project Manager – Marketing Operations at Wolters Kluwer
March 1, 2022 - September 22, 2025Worked with Central and Product Marketing stakeholders to ingest and align work to segment priorities; managed lifecycle, identified risks, and mitigated issues; ensured project requirements and deadlines were met.
Marketing Project Manager, Lead (Contract) at Deloitte
September 1, 2021 - September 22, 2025Internal marketing agency; oversaw workflow for business-aligned campaigns; primary liaison for Account Management with Creative, Communications, and stakeholders; owned operational aspects of campaign execution and reporting in Workfront.
Media Marketing Consultant (Freelance) at Gerson Lehrman Group
September 1, 2007 - PresentDeveloped proposals and presentations for marketing opportunities; advised on branding, position, and marketing solutions; cultivated long-term client relationships and delivered brand planning and integrated marketing platforms.
Sr. Marketing Manager – Gulf Region at Wyndham Destinations
December 1, 2019 - September 22, 2025Led development and execution of integrated direct marketing materials across multiple channels; managed segmentation, campaigns, and channel mix; achieved 18% revenue growth in six months.
Sr. Representative, Integrated Marketing Communications (Contract) at NBC Universal Media
May 1, 2018 - September 22, 2025Executed integration of communications and marketing campaigns for City Walk, Blue Man Group, and Universal Resorts; partnered with cross-functional teams to coordinate approvals and launches.
Marketing Project Manager (Full-Time) at Publix
February 1, 2017 - September 22, 2025Directed multichannel marketing programs promoting the Publix brand across seven states; led CRM, social media, direct mail, analytics, website redesign, and vendor management; contributed to the company’s award-winning campaigns and loyalty program improvements.
Education
Masters Degree - Interdisciplinary Studies at Liberty University
January 11, 2030 - September 22, 2025Masters Degree - New Media Journalism at Full Sail University
January 11, 2030 - September 22, 2025Bachelors Degree - Liberal Arts at Rutgers University
January 11, 2030 - September 22, 2025Master's Degree - Interdisciplinary Studies at Liberty University
January 11, 2030 - September 22, 2025Master's Degree - New Media Journalism at Full Sail University
January 11, 2030 - September 22, 2025Bachelor's Degree - Liberal Arts at Rutgers University
January 11, 2030 - September 22, 2025Master's Degree - Interdisciplinary Studies at Liberty University
January 11, 2030 - September 22, 2025Master's Degree - New Media Journalism at Full Sail University
January 11, 2030 - September 22, 2025Bachelor's Degree - Liberal Arts at Rutgers University
January 11, 2030 - September 22, 2025Qualifications
Effective Project Management
January 11, 2030 - September 22, 2025Effective Project Management
January 11, 2030 - September 22, 2025Microsoft Office 365 Proficiencies
January 11, 2030 - September 22, 2025Google Analytics
January 11, 2030 - September 22, 2025SharePoint
January 11, 2030 - September 22, 2025Smartsheet
January 11, 2030 - September 22, 2025Effective Project Management
January 11, 2030 - September 22, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Manufacturing, Software & Internet, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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