Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Arabic
Advanced
Work Experience
Senior Online Strategy Consultant at AutoTrader.ca
January 1, 2022 - PresentAcquire in-depth understanding of customer’s business & their goals, recommend strategy & problem solving, provide suitable training to dealers. Auditing performance and taking steps to align execution with strategy. Building trust and strong relationships with the dealer. Maintaining positive customer sentiment, limiting churn. Proactively identifying churn risk, taking steps to mitigate it and retain the business. Internal Process Adherence and ensure correct and timely updates within Salesforce. Knowledge sharing with colleagues and internal/external trainings for continuous improvement.
Digital Marketing Instructor at Tav College
January 1, 2022 - PresentPrepare and update course syllabus/outline and content. Create dynamic classroom learning experiences using various teaching strategies to facilitate adult learners in achieving learning objectives in accordance with the program objectives as set out in the curriculum. Develop different classroom strategies to ensure knowledge and skills acquisition and retention. Ensure students are motivated to learn and to maximize their potential. Evaluate students’ performance through different academic assessments.
Digital Media Supervisor at Group M
December 31, 2022 - September 22, 2025Work with clients to uncover business needs and objectives, build appropriate strategies, and identify/implement services to help achieve client goals. Ensure best practice optimization approaches to meet team objectives as well as workflows with internal customers. Establish and monitor KPIs and performance metrics of client campaigns. Work closely with external agencies and vendor partners to deliver cohesive, best in class insights and strategies. Manage, coach and mentor a team at all levels, taking an active part in their professional development.
Team Lead / Account Manager at Group M
December 31, 2021 - September 22, 2025Create, manage, and execute strategic digital marketing plans that meet client goals (search, social, display, ecommerce). Forecast, generate, and maximize revenue opportunities with clients. Maintain positive client relationships, expectations, and communications. Deliver monthly client reports, verify data accuracy, provide analysis, and keep clients updated on account status. Stay up to date with industry trends and developments in digital marketing as well as consumer behavior to recommend improvements to accounts.
Digital Media Specialist at Dac Group
December 31, 2020 - September 22, 2025Build, launch, optimize and maintain paid search & display via Google AdWords , Facebook & other platforms. Track, report, and analyze website analytics and PPC initiatives and campaigns. Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. Work collaboratively, coordinate, and communicate with internal and external partners.
SEM/SEO Account Manager at District Web
December 31, 2020 - September 22, 2025Develop Search AdWords, Display AdWords , Facebook , Instagram and Bing campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Recommend changes to website architecture, content, linking and other factors to improve SEO positions.
Affiliate Marketing Specialist at MindGeek
December 31, 2017 - September 22, 2025Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume. Ensure campaigns are kept within budget and maximum ROI is achieved. Ensure the quality of traffic and stop the fraud traffic.
Event Organiser at MTL+ E-Commerce
December 31, 2019 - September 22, 2025Cooperate with marketing and PR to promote and publicize event. Organize facilities and manage all events’ details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material, and so on. Proactively handle any arising issues and troubleshoot any emerging problems on the event day.
Senior Online Strategy Consultant at AutoTrader.ca
January 1, 2022 - PresentAcquire in-depth understanding of customers’ business goals, recommend strategy and problem-solving, and provide training to dealers. Auditing performance, aligning execution with strategy, building trust with dealers, and mitigating churn. Ensure Salesforce updates are timely and accurate; share knowledge and lead trainings for continuous improvement.
Digital Marketing Instructor at Tav College
January 1, 2022 - PresentPrepare and update course syllabus and content; create engaging classroom experiences for adult learners; develop strategies to ensure knowledge retention; motivate students and assess performance.
Digital Media Supervisor at Group M
January 1, 2022 - September 22, 2025Collaborate with clients to uncover business needs, build strategies, and implement services to achieve goals. Optimize workflows, establish KPIs, and monitor performance. Coordinate with external agencies and vendors; coach and mentor team members.
Team Lead / Account Manager at Group M
January 1, 2021 - September 22, 2025Create, manage, and execute strategic digital marketing plans (search, social, display, ecommerce); forecast revenue opportunities; maintain client relationships and expectations; deliver monthly reports and stay current with industry trends to drive improvements.
Digital Media Specialist at Dac Group
December 31, 2020 - September 22, 2025Build, launch, optimize and maintain paid search & display campaigns; track and analyze website analytics and PPC initiatives; manage budgets and reconcile discrepancies; collaborate with partners.
SEM/SEO Account Manager at District Web
January 1, 2020 - September 22, 2025Develop and manage campaigns across AdWords, Display, Facebook/Instagram, and Bing; monitor analytics and optimize PPC initiatives; manage budgets and ensure accuracy of reporting.
Affiliate Marketing Specialist at MindGeek
January 1, 2017 - September 22, 2025Develop affiliate marketing strategy to recruit new partners and drive sales; manage budgets and ROI; ensure quality of traffic and prevent fraud.
Event Organiser at MTL+ E-Commerce
January 1, 2019 - September 22, 2025Coordinate marketing and PR efforts to promote events; manage venues, catering, transportation, and guests; troubleshoot issues on event day.
Senior Online Strategy Consultant at AutoTrader.ca
January 1, 2022 - PresentAcquire in-depth understanding of customers’ business goals; recommend strategy and problem solving; train dealers. Audits performance and aligns execution with strategy; build trust and maintain positive customer sentiment to reduce churn; identify churn risk and mitigate. Maintain Salesforce records and share knowledge through internal/external trainings.
Digital Marketing Instructor at Tav College
January 1, 2022 - PresentPrepare and update course syllabus and content; create dynamic classroom learning experiences for adult learners; develop strategies to ensure knowledge acquisition and retention; motivate students to maximize potential; evaluate performance through assessments.
Digital Media Supervisor at Group M
January 1, 2022 - September 22, 2025Collaborate with clients to identify business needs and objectives; design and implement services to meet goals; optimize best practices to meet team objectives and workflows; establish and monitor KPIs and performance metrics; work with external agencies and vendors to deliver insights and strategies; manage, coach, and mentor a team.
Team Lead / Account Manager at Group M
January 1, 2021 - September 22, 2025Create, manage, and execute strategic digital marketing plans (search, social, display, ecommerce); forecast and maximize revenue opportunities; maintain client relationships and communications; deliver monthly reports, verify data accuracy, provide analysis; stay current with industry trends to suggest improvements.
Digital Media Specialist at Dac Group
January 1, 2020 - September 22, 2025Build, launch, optimize and maintain paid search and display campaigns via Google AdWords, Facebook and other platforms; track and analyze website analytics and PPC initiatives; manage campaign budgets and reconcile discrepancies; collaborate with internal and external partners.
SEM/SEO Account Manager at District Web
January 1, 2020 - September 22, 2025Develop AdWords, Display, Facebook, Instagram and Bing campaigns; track and analyze website analytics; manage campaign budgets; recommend changes to website architecture, content, linking to improve SEO positions.
Affiliate Marketing Specialist at MindGeek
January 1, 2017 - September 22, 2025Develop the affiliate marketing strategy to recruit new partners and deliver sales volume; ensure campaigns stay within budget and maximize ROI; ensure traffic quality and stop fraudulent traffic.
Event Organiser at MTL+ E-Commerce
January 1, 2019 - September 22, 2025Cooperate with marketing and PR to promote and publicize events; organize facilities and manage all event details (decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material); proactively handle issues and troubleshoot on event day.
Education
MSc in Electronic Commerce at HEC Montréal / Montreal University
January 1, 2016 - January 1, 2017Graduate Diploma in Human Resources Management at McGill University
January 1, 2013 - January 1, 2014BSc in Business Administration at Mansoura University
January 1, 2003 - January 1, 2007M.Sc. in Electronic Commerce at HEC Montréal / Montreal University
January 1, 2016 - January 1, 2017Graduate Diploma in Human Resources Management at McGill University
January 1, 2013 - January 1, 2014BSc in Business Administration at Mansoura University, Egypt
January 1, 2003 - January 1, 2007M.Sc. in Electronic Commerce at HEC Montréal / Montreal University
January 1, 2016 - January 1, 2017Graduate Diploma in Human Resources Management at McGill University
January 1, 2013 - January 1, 2014BSc in Business Administration at Mansoura University
January 1, 2003 - January 1, 2007Qualifications
Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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