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I am Hrithik Saini, a Senior Digital Analytics Analyst based in Toronto, Canada, with over four years of experience turning complex marketing data into actionable insights. I’ve led analytics initiatives across telecom, e-commerce, and finance, driving real-time optimization, improved acquisition metrics, and cross-channel visibility. I partner with product, UX, and engineering teams to build robust event tracking, attribution models, and automated dashboards. Proficient in GA4, Adobe Analytics, Tableau, SQL, and A/B testing, I enjoy translating data into strategic stories that inform decisions and boost ROI.…I am Hrithik Saini, a Senior Digital Analytics Analyst based in Toronto, Canada, with over four years of experience turning complex marketing data into actionable insights. I’ve led analytics initiatives across telecom, e-commerce, and finance, driving real-time optimization, improved acquisition metrics, and cross-channel visibility. I partner with product, UX, and engineering teams to build robust event tracking, attribution models, and automated dashboards. Proficient in GA4, Adobe Analytics, Tableau, SQL, and A/B testing, I enjoy translating data into strategic stories that inform decisions and boost ROI.

Hrithik Saini

Data Scientist, Data Analyst, Web Developer, +4

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I am Hrithik Saini, a Senior Digital Analytics Analyst based in Toronto, Canada, with over four years of experience turning complex marketing data into actionable insights. I’ve led analytics initiatives across telecom, e-commerce, and finance, driving real-time optimization, improved acquisition metrics, and cross-channel visibility. I partner with product, UX, and engineering teams to build robust event tracking, attribution models, and automated dashboards. Proficient in GA4, Adobe Analytics, Tableau, SQL, and A/B testing, I enjoy translating data into strategic stories that inform decisions and boost ROI.…I am Hrithik Saini, a Senior Digital Analytics Analyst based in Toronto, Canada, with over four years of experience turning complex marketing data into actionable insights. I’ve led analytics initiatives across telecom, e-commerce, and finance, driving real-time optimization, improved acquisition metrics, and cross-channel visibility. I partner with product, UX, and engineering teams to build robust event tracking, attribution models, and automated dashboards. Proficient in GA4, Adobe Analytics, Tableau, SQL, and A/B testing, I enjoy translating data into strategic stories that inform decisions and boost ROI.

Available to hire

I am Hrithik Saini, a Senior Digital Analytics Analyst based in Toronto, Canada, with over four years of experience turning complex marketing data into actionable insights. I’ve led analytics initiatives across telecom, e-commerce, and finance, driving real-time optimization, improved acquisition metrics, and cross-channel visibility.

I partner with product, UX, and engineering teams to build robust event tracking, attribution models, and automated dashboards. Proficient in GA4, Adobe Analytics, Tableau, SQL, and A/B testing, I enjoy translating data into strategic stories that inform decisions and boost ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Analyst - Digital Analytics at Accenture

June 1, 2023 - Present

Built an enterprise-wide analytics reporting framework with GA4 and BigQuery, enabling real-time campaign optimization and contributing to a 25% boost in acquisition metrics. Led Adobe Analytics rollout across multiple journeys (e-commerce, service flows, loyalty), increasing visibility into drop-offs by 30%. Developed 20+ automated dashboards (Tableau/Looker) for cross-channel performance and executed 40+ A/B/multivariate tests in Adobe Target, elevating UX and conversions. Implemented event taxonomies, tracking blueprints, and churn scoring models; improved retention by 12%. Collaborated across product, UX, and development to drive funnel visualization and revenue attribution.

Senior Analyst - Digital Analytics at Accenture

June 1, 2023 - Present

Built an enterprise-wide analytics reporting framework with GA4 and BigQuery, empowering real-time campaign optimization and contributing to a 25% boost in acquisition metrics. Spearheaded the implementation of Adobe Analytics across multiple customer journeys, including e-commerce, service flows, and loyalty touchpoints, increasing visibility into drop-offs by 30%. Developed 20+ fully automated dashboards in Tableau and Looker to visualize cross-channel performance. Designed and executed over 40 A/B and multivariate tests in Adobe Target, significantly enhancing UX and conversions. Collaborated with product, UX, and development teams to build event taxonomies and tracking blueprints that supported funnel visualization and revenue attribution. Implemented predictive churn scoring models and optimized onboarding flows, improving retention and time-to-first-conversion. Managed audience segmentation for targeted personalization and integrated Salesforce and Adobe data sources to unify jou

Analyst - Digital Analytics at Scotiabank

April 30, 2023 - September 22, 2025

Owned campaign analytics for a $2M quarterly marketing budget; designed custom attribution models; led digital A/B testing strategy; evaluated media mix to drive a 12% lift in qualified leads. Implemented full-funnel dashboards (GA4, Tableau, Data Studio) and integrated Eloqua metrics with Google Analytics goals. Collaborated with UX to optimize mobile experiences for 500K+ monthly users and conducted tagging audits across 12 assets. Delivered executive reports and worked with data science on time-series forecasts for planning.

Analyst - Digital Analytics at Scotiabank

April 1, 2023 - September 22, 2025

Owned campaign analytics for a $2M quarterly marketing budget, achieving 30% ROAS improvement. Designed custom attribution models, led A/B testing strategy, and improved funnel metrics. Implemented full-funnel dashboards, integrated Eloqua with GA, and collaborated with UX to improve mobile experiences. Audited tracking across 12 assets and created taxonomy guides. Delivered executive reports and supported time-series forecasts for resource planning.

Digital Data Analyst at Walmart Global Tech

September 30, 2021 - September 22, 2025

Delivered actionable insights into customer behavior and funnel friction through GA3 and Adobe Analytics. Built SQL-driven dashboards covering acquisition, conversion, and retention; led tagging for new digital products and created unified analytics documentation. Integrated Mixpanel and Tealeaf for granular insights; conducted lifecycle and LTV analysis to inform pricing and loyalty. Generated automated QA/UAT support, anomaly detection, and mentoring for junior analysts.

Digital Data Analyst at Walmart Global Tech

September 1, 2021 - September 22, 2025

Delivered actionable insights into customer behavior and funnel friction through GA3 and Adobe Analytics. Built SQL-driven dashboards, led technical tagging for new digital products, and authored unified analytics documentation that reduced deployment timelines. Integrated Mixpanel and Tealeaf for deeper insights and supported lifecycle/LTV analysis. Mentored junior analysts and delivered QA/UAT support, driving data-driven decisions across acquisition, conversion, and retention.