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I design visual systems that balance creativity with strategic business goals. I specialize in developing comprehensive brand systems and user-focused design solutions. I believe the best designs come from systematic approaches, collaboration, and refinement.…

Liliana Lissete Chapa

Graphic Designer, Designer, Brand Designer, +2

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I design visual systems that balance creativity with strategic business goals. I specialize in developing comprehensive brand systems and user-focused design solutions. I believe the best designs come from systematic approaches, collaboration, and refinement.…

Available to hire

I design visual systems that balance creativity with strategic business goals. I specialize in developing comprehensive brand systems and user-focused design solutions.

I believe the best designs come from systematic approaches, collaboration, and refinement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Designer at Be Well Collective LLC

December 1, 2024 - September 22, 2025

Designed a comprehensive 250-page report system using InDesign, Illustrator, and Photoshop, maintaining brand consistency across sections. Created reusable templates and style guides enabling consistent formatting for future communications. Managed a year-long project timeline while incorporating client feedback to meet evolving requirements. Developed infographic elements and custom illustrations to improve information clarity and visual appeal. Coordinated production requirements and technical specifications for commercial printing and distribution.

Communications Design Intern at Museum of South Texas History

May 1, 2023 - September 22, 2025

Created a 14-page visitor guide booklet for public use. Collaborated with staff across departments to understand objectives and visitor information needs. Established brand standards including typography and color palettes to maintain consistency. Incorporated feedback through three revision cycles, balancing institutional requirements with user accessibility. Coordinated with multiple departments to ensure accurate information presentation and brand compliance.