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I’m Kaeli M. Kleinbach-LaFrance, a brand strategist, event coordinator, and graphic designer helping businesses align their marketing goals with their brand identity. I construct, implement, and measure marketing, brand, and content strategies, crafting experiences that stand out online and offline. Where my creativity finds innovative solutions, my organizational skills get the job done. I thrive on turning ideas into actionable campaigns across digital and print channels, from social media assets to event promotions.…I’m Kaeli M. Kleinbach-LaFrance, a brand strategist, event coordinator, and graphic designer helping businesses align their marketing goals with their brand identity. I construct, implement, and measure marketing, brand, and content strategies, crafting experiences that stand out online and offline. Where my creativity finds innovative solutions, my organizational skills get the job done. I thrive on turning ideas into actionable campaigns across digital and print channels, from social media assets to event promotions.

Kaeli M. Kleinbach-LaFrance

Brand Strategist, Marketing Strategist, Graphic Designer, +2

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I’m Kaeli M. Kleinbach-LaFrance, a brand strategist, event coordinator, and graphic designer helping businesses align their marketing goals with their brand identity. I construct, implement, and measure marketing, brand, and content strategies, crafting experiences that stand out online and offline. Where my creativity finds innovative solutions, my organizational skills get the job done. I thrive on turning ideas into actionable campaigns across digital and print channels, from social media assets to event promotions.…I’m Kaeli M. Kleinbach-LaFrance, a brand strategist, event coordinator, and graphic designer helping businesses align their marketing goals with their brand identity. I construct, implement, and measure marketing, brand, and content strategies, crafting experiences that stand out online and offline. Where my creativity finds innovative solutions, my organizational skills get the job done. I thrive on turning ideas into actionable campaigns across digital and print channels, from social media assets to event promotions.

Available to hire

I’m Kaeli M. Kleinbach-LaFrance, a brand strategist, event coordinator, and graphic designer helping businesses align their marketing goals with their brand identity. I construct, implement, and measure marketing, brand, and content strategies, crafting experiences that stand out online and offline.

Where my creativity finds innovative solutions, my organizational skills get the job done. I thrive on turning ideas into actionable campaigns across digital and print channels, from social media assets to event promotions.

Skills

Brand Identity

Adobe Illustrator

Copywriting

Experience Level

Brand Identity

Intermediate

Adobe Illustrator

Intermediate

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Freelance Designer & Brand Strategist at Hot Content Latte

February 1, 2024 - Present

Collaborate with multiple clients across industries to develop and present creative concepts, iterate based on feedback, and manage campaigns from concept to delivery; design and implement brand strategies within marketing campaigns across all digital ad sizes, including social media carousels and story posts; lead social media strategy, product photography and editing, mockups, and TikTok/Reel editing; produce full marketing materials for events (banners, flyers, posters, signage, invitations); oversee print ads and mailers; maintain organized digital assets (Notion templates, Canva deliverables); conduct content shoots on-site; ensure compliance with brand, partner, and NYS Alcohol and Cannabis guidelines.

Brand Manager & Event Coordinator at Eli Fish Brewing Company

May 1, 2025 - September 23, 2025

Design, update, and manage website; respond to chat and event inquiries promptly; plan, design, and coordinate in-house events; oversee sponsored events; secure and manage liquor licenses for off-premise events; nurture client relationships and brand partnerships; design, print, and install promotional signage for events and monthly specials; manage Facebook & Instagram content strategy, posts, stories, and reels; oversee brewery can label portfolio and mockups; coordinate with bar and kitchen for weekly and holiday specials; maintain merchandising; create daily recipe book designs; ensure smooth operations and event execution.

Assistant Banquet & Restaurant Manager at Terry Hills Golf Course & Banquet Facility

September 30, 2023 - September 23, 2025

Review BEOs, update event calendars, oversee golf outings in the Pavilion, and confirm staff needs; ensure all staff follow the most recent BEO; oversee EventPro360 entries for each event with accurate details; assemble invoices with correct prices and final guest counts; take notes for future events; manage servers, bartenders, and banquet staff; supervise bar service during high-volume events; monitor liquor inventory; train new employees to company standards; content creation; design and print menus and signage for pro shop, events, and restaurant; coordinate with wedding and event photographers for social releases; manage Facebook and Instagram accounts and update affiliated platforms (The Knot, Wedding Wire, Trip Advisor); coordinate donations and communicate with local publications for advertising.