Hi, I’m Julian Schmerkin, a Social Media Manager and Community Builder with a knack for turning audiences into living, engaged communities. For over a decade I’ve helped brands grow organic communities from zero to 15,000 members and guide digital transformation with practical methods rather than gimmicks.\n\nI specialize in Web3 and crypto ecosystems, building growth loops, managing cross-functional teams, and partnering with builders, DAOs, and investors to drive adoption and real-world impact.

Julian Schmerkin

Hi, I’m Julian Schmerkin, a Social Media Manager and Community Builder with a knack for turning audiences into living, engaged communities. For over a decade I’ve helped brands grow organic communities from zero to 15,000 members and guide digital transformation with practical methods rather than gimmicks.\n\nI specialize in Web3 and crypto ecosystems, building growth loops, managing cross-functional teams, and partnering with builders, DAOs, and investors to drive adoption and real-world impact.

Available to hire

Hi, I’m Julian Schmerkin, a Social Media Manager and Community Builder with a knack for turning audiences into living, engaged communities. For over a decade I’ve helped brands grow organic communities from zero to 15,000 members and guide digital transformation with practical methods rather than gimmicks.\n\nI specialize in Web3 and crypto ecosystems, building growth loops, managing cross-functional teams, and partnering with builders, DAOs, and investors to drive adoption and real-world impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Social Media Manager / Growth at CodeNekt
May 31, 2025 - September 23, 2025
Led business development and strategic partnerships to onboard DeFi and NFT projects into the Avalanche ecosystem. Developed growth strategies for token adoption and blockchain integrations. Designed and executed community engagement campaigns across Web3 native and mainstream audiences. Scaled campaigns across Discord, Solana, Web3 builders, DAOs, and investors; created minting experiences using Vercel and React.
Social Media Manager / Growth at Freelance / NFT Paris & DeFi projects
July 31, 2024 - September 23, 2025
Oversaw digital product development and community engagement strategies. Managed cross-functional teams across tech, marketing and business units; led UX/UI enhancements and content optimization for Web3 communities.
Community Growth / Developer Relations at Terno blockchain (Remote)
January 1, 2023 - September 23, 2025
Expanded and engaged the Terno blockchain community through structured growth strategies; managed technical workshops, hackathons, and developer onboarding; produced documentation and educational resources; monitored crypto news and industry trends.
Social Media Manager / Growth at NFT Paris / Solana ecosystem events
December 31, 2022 - September 23, 2025
Organized one of the largest side-events during NFT Paris 2022 (650+ attendees). Hosted multiple Solana ecosystem events and hackathons; supported community growth through onboarding, content creation, and partnerships; established a minting page and engagement channels.
Operations, Community Engagement, Gamification, and Brand Expansion at Web3 / Blockchain initiatives (Remote)
November 1, 2023 - Present
Managed operations, community engagement, gamification strategies, and brand expansion through digital merchandising and gaming initiatives. Defined strategic vision and managed project execution. Led product and team coordination across gaming dev, marketing, and business units. Developed partnerships, pitches in French and English. Oversaw community engagement and technical R&D in blockchain technology. Deployed mint page with React.
Social Media Manager at Coinhouse
September 30, 2025 - September 23, 2025
Created, planned and published engaging, educational, and informative crypto ecosystem content across platforms; developed and driven social media strategy; set up and monitored ads for awareness, acquisition, leads and conversions; monitored crypto news, trends, competition and regulatory developments; tracked KPIs and produced regular reports; collaborated with teams to relay news, offers and innovations.
Chief Commercial Officer & Growth at Nemeos
May 31, 2025 - September 23, 2025
Led business development and strategic partnerships to onboard DeFi and NFT projects; developed growth strategies for token adoption and blockchain integrations; organized community campaigns, AMAs, and content-driven initiatives; fostered relationships with Web3 builders, DAOs, and investors to expand the ecosystem.
Digital Project Manager at Hermès
July 31, 2024 - September 23, 2025
Led strategic web projects at Hermès headquarters, ensuring smooth coordination between business and technical teams; drafted and prioritized User and Technical Stories in JIRA following AGILE/INVEST standards; managed and maintained the Product Backlog with functional and UX/UI enhancements; oversaw development cycles and delivered on deadlines; facilitated AGILE rituals and effective communication; monitored team performance and reported to stakeholders across 5–8 projects simultaneously.
Remote Tech Community Lead at Ternoa
January 31, 2023 - September 23, 2025
Expanded and engaged the blockchain community through structured growth strategies; managed technical workshops, hackathons, and developer onboarding; created documentation and educational resources to drive blockchain adoption.
CEO / Head of Marketing / Community Growth at Thugz Labs
November 1, 2023 - Present
Managed operations, community engagement, gamification strategies, and brand expansion through digital merchandising and gaming initiatives; defined strategic vision and led project execution; coordinated across gaming development, communications, marketing, and partnerships; built and pitched partnerships, marketing strategies and funding; oversaw community engagement and R&D in blockchain technology; deployed mint page using Vercel and React.
Web3 Events & Community Growth Strategist at Various projects
January 1, 2021 - Present
Organized major side-events including NFT Paris 2022 (650+ attendees); hosted multiple Solana ecosystem events, Superteam France meetups, and Web3 hackathons; managed hacker houses, technical workshops, and investor networking; designed and executed marketing strategies for large Web3 gatherings to maximize community engagement.
Social Media Manager & Community Builder at NFT Paris / Web3 Events
January 1, 2021 - Present
Organized NFT Paris 2022 side-events with 650+ attendees; hosted Solana ecosystem events; managed hacker houses, technical workshops, and investor networking; designed and executed marketing strategies to grow communities.
Growth & Community Manager at Terno blockchain community
January 1, 2023 - September 23, 2025
Expanded and engaged a blockchain community through structured growth strategies; managed hackathons, workshops, onboarding, and engagement programs; fostered partnerships with builders and investors.
Head of Product Development & Community Engagement at Freelance / Paris Web3
July 1, 2024 - September 23, 2025
Oversaw digital product development and community engagement strategies; led cross-functional teams; improved UX/UI and content for crypto ecosystem; coordinated with Web3 builders and investors.
Chief Commercial Officer & Growth at NEMEOS
August 1, 2024 - Present
Led business development and strategic partnerships to onboard DeFi and NFT projects into the NemEOS ecosystem. Developed growth strategies for token adoption and blockchain integration; organized community campaigns, AMAs, and onboarding; built relationships with Web3 builders, DAOs, and investors.
Operations & Community Engagement Manager at Remote / Freelance
November 1, 2023 - Present
Managed operations, community engagement, gamification strategies, and brand expansion through digital merchandising and gaming initiatives.

Education

Web Integrator / Project Manager at IUT de Velizy-Villacoublay
January 1, 2009 - December 31, 2009
Certificate of Competence at Ecole du Multimédia de Paris
January 1, 2009 - January 1, 2009
Master's Degree at IUT de Vélizy
January 1, 2008 - January 1, 2008
Associate of Applied Science at IUT de Marne-la-Vallée (Avon)
January 1, 2007 - January 1, 2007
Economic Bachelor at Lycée JB Corot à Savigny-sur-Orge
January 1, 2005 - January 1, 2005

Qualifications

Activity & Communication Techniques
January 1, 2008 - December 31, 2008
Communication Networks & Services
January 1, 2007 - December 31, 2007
Certificate of Competence (IUT Velizy)
January 11, 2030 - September 23, 2025
Certificate of Competence
January 1, 2009 - January 1, 2009
Master's Degree in Activity & Communication Techniques
January 1, 2008 - January 1, 2008
Associates of Applied Science
January 1, 2007 - January 1, 2007
Economic Bachelor
January 1, 2005 - January 1, 2005
Web Integrator / Project Manager
January 1, 2009 - September 23, 2025
Activity & Communication Techniques
January 1, 2008 - September 23, 2025
Communications Networks & Services
January 1, 2007 - September 23, 2025
Legacy Pass / Web3
January 1, 2005 - September 23, 2025
Master's Degree
January 11, 2030 - September 23, 2025
Associate of Applied Science
January 11, 2030 - September 23, 2025

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Professional Services, Education