Available to hire
I am a digital marketing professional with over 10 years of experience, specializing in content and performance marketing. I have driven user acquisition and mobile advertising campaigns, working across startups, agencies, and SMEs. My background spans from digital marketing consulting to hands-on growth roles in tech startups, including ecommerce and fintech spaces.
I am a detail-oriented, data-driven professional who collaborates effectively with cross-functional teams—creative, tech, product marketing, and business intelligence. My industry expertise includes retail, finance, and ecommerce, and I am comfortable turning insights into actionable growth strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Performance Marketing Strategist at Dagangan Indonesia
January 31, 2025 - September 23, 2025Leading Performance Marketing, responsible for planning funnel, content, media buying and forecasting, running AB testing initiatives and optimizing ads strategies to acquire new users and transactions for Dagangan in-app and 3rd party marketplaces (TikTok, Lazada, Tokopedia, Shopee). 2023-2024 performance: In-App Campaign +70.3K new registered users, +22.2K new transacting users, +26.6B GMV; Marketplace Campaign +48K transactions, +71.2K products sold, +7.3B GMV.
Performance Marketing Strategist at Dagangan Indonesia
January 1, 2025 - September 23, 2025Led Performance Marketing, planning funnel/content/media buying/forecast, executed A/B testing initiatives, and optimized ads strategies to acquire new users and transactions for in-app and 3rd party marketplaces (TikTok, Lazada, Tokopedia, Shopee). 2023–2024 highlights included In-App Campaigns: +70.3K new registered users, +22.2K new transacting users, +26.6B GMV; Marketplace Campaigns: +48K transactions, +71.2K products sold, +7.3B GMV.
Digital Marketing Strategist at Dagangan Indonesia
September 30, 2022 - September 23, 2025Led Digital Marketing under the Marketing Division, defining and optimizing digital strategies to acquire new users across multiple channels, including performance marketing activities.
Digital Marketing Strategist at Dagangan Indonesia
September 30, 2022 - September 23, 2025Led Digital Marketing under Marketing Division, defining and optimizing digital marketing strategies and initiatives for acquiring new users through various digital channels including performance marketing. 2022 performance: In-App Campaign +25.8K new registered users +18.1K new transacting users +25.6B GMV (1st transaction only).
Digital Marketing Strategist at HALOFINA
October 31, 2020 - September 23, 2025Leading Digital Marketing to support Marketing & Growth Division, focusing on user acquisition through content marketing, email marketing, social media, paid marketing, and app store optimization. Created content plan, website development, paid marketing planning and optimization; conducted AB testing.
Digital Marketing Strategist at HALOFINA
October 1, 2020 - September 23, 2025Led Digital Marketing for a fintech startup, focusing on content marketing, email marketing, social media, paid campaigns, and App Store Optimization; developed content plans, website improvements, paid media plans, and executed A/B testing.
Digital Strategist at Self Employed
January 31, 2016 - September 23, 2025Providing insights & direct consultation to clients, planning & implementing online marketing strategy, daily coordination & monitoring on-going projects, providing weekly & monthly evaluation meetings. Clients included PT Biofarma Persero, Tbk and other SMEs.
Digital Strategist at Self Employed
January 1, 2016 - September 23, 2025Provided planning and implementation of online marketing strategies for SMEs and state-owned enterprises; performed client consultations, project coordination, and ongoing evaluation with weekly/monthly reviews.
Strategic Planner at DIXGITAL Online Marketing Agency
April 30, 2014 - September 23, 2025Present company profile & portfolios to clients, brainstorm & plan online marketing strategy, present proposed online marketing strategy to clients, and weekly coordination with the project team.
Strategic Planner at DIXGITAL
April 1, 2014 - September 23, 2025Presented company profiles/portfolios to clients, brainstormed online marketing strategies, proposed plans, and coordinated weekly with project teams to deliver integrated online marketing solutions.
Senior Brand Associate at CREASIONBRAND
March 31, 2013 - September 23, 2025Present company profile & portfolios to clients, conduct market research, brainstorm & plan marketing programs, present proposed marketing programs to clients, and coordinate with the project team.
Senior Brand Associate at CREASIONBRAND
March 1, 2013 - September 23, 2025Presented agency profiles/portfolios, conducted market research, brainstormed and planned marketing programs, and coordinated execution with teams for client projects.
Senior Brand Activation at CREASIONBRAND
November 30, 2011 - September 23, 2025Present company profile & portfolios to clients, brainstorm & plan brand activation projects, present proposed brand activation proposals to clients, execute & coordinate with the project team.
Senior Brand Activation at CREASIONBRAND
November 1, 2011 - September 23, 2025Presented brand activation concepts, brainstormed and planned activation projects, and coordinated with teams to execute client programs.
Education
Master of Business Administration (MBA) at School of Business and Management – ITB, Bandung, Indonesia
January 1, 2013 - January 1, 2016Master of Business and Administration (MBA) at School of Business and Management – ITB, Bandung, Indonesia
January 1, 2013 - January 1, 2016Qualifications
CPS
January 11, 2030 - September 23, 2025Industry Experience
Retail, Financial Services, Software & Internet, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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