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Neeti Vijaykumar

Available to hire

Hi there! I'm Neeti Vijaykumar, a seasoned Editor, Writer, and Content Strategist with 10+ years of experience shaping brand voices across pharma, insurance, and consumer sectors.

About

Hi there! I’m Neeti Vijaykumar, a seasoned Editor, Writer, and Content Strategist with 10+ years of experience shaping brand voices across pharma, insurance, and consumer sectors. I thrive in fast-paced agency environments, collaborating with designers, strategists, and clients to deliver content that is clear, compelling, and on-brand across websites, blogs, social, and campaigns.

I’ve led editorial initiatives, built SEO-focused content, and steered cross-channel campaigns—from national caregiver initiatives to virtual pharmacy launches—driving engagement, credibility, and measurable results. I’m always exploring new formats and storytelling approaches to help brands connect with their audiences.

  • 12 years' experience
  • Joined September 2025

Industry experience

  • Media & Entertainment
  • Life Sciences
  • Financial Services
  • Education
  • Professional Services
  • Healthcare

Work experience· 13 roles

Content Editor / Content Strategist · Goods & Services BrandingSep 2025 – Sep 2025 · 1 mo

Elevated the content quality of client communications across pharma, insurance, and more by combining editorial expertise with digital strategy, delivering brand-aligned content across multi-channel campaigns.

Map Design & World-Building Livestream Host · The WIP LifeJan 2025 – Present · 1 yr 11 mos

Hosting interactive streams designing fictional maps and world systems, articulating creative reasoning and narrative architecture.

Content Creator & Host · The WIP LifeJan 2025 – Present · 1 yr 11 mos

Launching a newsletter on creative process and storytelling; hosting live streams exploring writing discipline and narrative structure through a reflective lens.

Community Manager · The WIP Life (Independent Projects)Jan 2022 – Present · 4 yrs 11 mos
Editor · Goods & Services BrandingFeb 2019 – Sep 2025 · 6 yrs 8 mos
Content Writer · Bell CanadaDec 2018 – Sep 2025 · 6 yrs 10 mos
Sub-Editor · The WeekDec 2017 – Sep 2025 · 7 yrs 10 mos
Associate Editor · EYDec 2017 – Sep 2025 · 7 yrs 10 mos

Education

Bachelor's in Media Studies (Journalism) · Symbiosis International University2030 – 2012
Copywriting That Sells (Digital Marketing) · University of Toronto, School of Continuing Studies2020
Bachelor's in Media Studies (Journalism) · Symbiosis International University2012
Copywriting That Sells (Digital Marketing) · University of Toronto, School of Continuing Studies2020

Certifications and awards

Copywriting That Sells (Digital Marketing)2020
Copywriting That Sells (Digital Marketing)2020

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