Hi there! I'm Neeti Vijaykumar, a seasoned Editor, Writer, and Content Strategist with 10+ years of experience shaping brand voices across pharma, insurance, and consumer sectors. I thrive in fast-paced agency environments, collaborating with designers, strategists, and clients to deliver content that is clear, compelling, and on-brand across websites, blogs, social, and campaigns. I've led editorial initiatives, built SEO-focused content, and steered cross-channel campaigns—from national caregiver initiatives to virtual pharmacy launches—driving engagement, credibility, and measurable results. I'm always exploring new formats and storytelling approaches to help brands connect with their audiences.…

Neeti Vijaykumar

Hi there! I'm Neeti Vijaykumar, a seasoned Editor, Writer, and Content Strategist with 10+ years of experience shaping brand voices across pharma, insurance, and consumer sectors. I thrive in fast-paced agency environments, collaborating with designers, strategists, and clients to deliver content that is clear, compelling, and on-brand across websites, blogs, social, and campaigns. I've led editorial initiatives, built SEO-focused content, and steered cross-channel campaigns—from national caregiver initiatives to virtual pharmacy launches—driving engagement, credibility, and measurable results. I'm always exploring new formats and storytelling approaches to help brands connect with their audiences.…

Available to hire

Hi there! I’m Neeti Vijaykumar, a seasoned Editor, Writer, and Content Strategist with 10+ years of experience shaping brand voices across pharma, insurance, and consumer sectors. I thrive in fast-paced agency environments, collaborating with designers, strategists, and clients to deliver content that is clear, compelling, and on-brand across websites, blogs, social, and campaigns.

I’ve led editorial initiatives, built SEO-focused content, and steered cross-channel campaigns—from national caregiver initiatives to virtual pharmacy launches—driving engagement, credibility, and measurable results. I’m always exploring new formats and storytelling approaches to help brands connect with their audiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Content Editor / Content Strategist at Goods & Services Branding
September 1, 2025 - September 23, 2025
Elevated the content quality of client communications across pharma, insurance, and more by combining editorial expertise with digital strategy, delivering brand-aligned content across multi-channel campaigns.
Content Writer at Bell Canada
December 31, 2018 - September 23, 2025
Refined HR blogs, internal communications, and job listings for clarity and tone.
Associate Editor at EY
December 31, 2017 - September 23, 2025
Edited global marketing and thought leadership content with QA standards (85–100% QA score), enhancing consistency and brand alignment.
Sub-Editor at The Week
December 31, 2017 - September 23, 2025
Produced life-style and culture features, sustaining ~500 daily page views and contributing to ongoing editorial coverage across multiple cities (Mumbai, Bangalore, Kochi).
Writer at The Better India
December 31, 2016 - September 23, 2025
Wrote 160+ social impact stories that drove 500+ daily page views and broadened nationwide readership.
Features Editor at Youth Incorporated
December 31, 2015 - September 23, 2025
Led editorial planning, cover stories, and in-house mentorship to boost magazine quality and readership.
Correspondent at Harmony—Celebrate Age
December 31, 2014 - September 23, 2025
Deli vered cover stories and interviews offering fresh perspectives on aging.
Editor at Goods & Services Branding
February 1, 2019 - September 1, 2025
Elevated the content quality of client communications across pharma, insurance, and more by combining editorial expertise with digital strategy. Led multi-channel campaigns, including a national caregiver initiative for pharma, driving ~20,000 monthly page views and attracting ~2,000 unique users monthly. Improved brand trust, awareness, and engagement through SEO, social, and cross-channel content initiatives.
Sub-Editor at The Week
January 1, 2016 - December 31, 2020
Produced lifestyle and culture features that sustained ~500 daily page views, contributing to ongoing readership and engagement.
Correspondent at Harmony — Celebrate Age
January 1, 2013 - January 1, 2014
Delivered cover stories and interviews offering fresh perspectives on aging.
Content Creator & Host at The WIP Life
January 1, 2025 - Present
Launching a newsletter on creative process and storytelling; hosting live streams exploring writing discipline and narrative structure through a reflective lens.
Map Design & World-Building Livestream Host at The WIP Life
January 1, 2025 - Present
Hosting interactive streams designing fictional maps and world systems, articulating creative reasoning and narrative architecture.
Community Manager at The WIP Life (Independent Projects)
January 1, 2022 - Present
Cultivating and moderating Discord and Twitch communities, maintaining consistent tone and engagement standards across platforms.

Education

Bachelor's in Media Studies (Journalism) at Symbiosis International University
January 11, 2030 - January 1, 2012
Copywriting That Sells (Digital Marketing) at University of Toronto, School of Continuing Studies
January 1, 2020 - January 1, 2020
Bachelor's in Media Studies (Journalism) at Symbiosis International University
January 1, 2012 - January 1, 2012
Copywriting That Sells (Digital Marketing) at University of Toronto, School of Continuing Studies
January 1, 2020 - January 1, 2020

Qualifications

Copywriting That Sells (Digital Marketing)
January 1, 2020 - January 1, 2020
Copywriting That Sells (Digital Marketing)
January 1, 2020 - January 1, 2020

Industry Experience

Media & Entertainment, Life Sciences, Financial Services, Education, Professional Services, Healthcare

Skills

Experience Level