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I am a demand generation and global B2B marketing professional with a proven track record of building and leading multi-channel programs that tie directly to revenue growth. Over the past decade, I have driven campaigns across mobility, travel, and IT services, blending content, email, paid media, events, and partnerships to generate measurable pipeline for complex tech products and services. I thrive in hybrid or remote environments and enjoy turning data into action, optimizing funnel performance from MEL to Wins and collaborating closely with sales, product, and delivery teams. I partner with industry leads and mentor junior marketers to create compelling value propositions, implement marketing automation and CRM initiatives, and deliver impact at scale. I am passionate about staying ahead of industry trends, sharing insights through events and thought leadership, and continuously refining messaging to meet business goals.…I am a demand generation and global B2B marketing professional with a proven track record of building and leading multi-channel programs that tie directly to revenue growth. Over the past decade, I have driven campaigns across mobility, travel, and IT services, blending content, email, paid media, events, and partnerships to generate measurable pipeline for complex tech products and services. I thrive in hybrid or remote environments and enjoy turning data into action, optimizing funnel performance from MEL to Wins and collaborating closely with sales, product, and delivery teams. I partner with industry leads and mentor junior marketers to create compelling value propositions, implement marketing automation and CRM initiatives, and deliver impact at scale. I am passionate about staying ahead of industry trends, sharing insights through events and thought leadership, and continuously refining messaging to meet business goals.

NIVES NADOH

Digital Marketer, Brand Strategist, Content Strategist, +1

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I am a demand generation and global B2B marketing professional with a proven track record of building and leading multi-channel programs that tie directly to revenue growth. Over the past decade, I have driven campaigns across mobility, travel, and IT services, blending content, email, paid media, events, and partnerships to generate measurable pipeline for complex tech products and services. I thrive in hybrid or remote environments and enjoy turning data into action, optimizing funnel performance from MEL to Wins and collaborating closely with sales, product, and delivery teams. I partner with industry leads and mentor junior marketers to create compelling value propositions, implement marketing automation and CRM initiatives, and deliver impact at scale. I am passionate about staying ahead of industry trends, sharing insights through events and thought leadership, and continuously refining messaging to meet business goals.…I am a demand generation and global B2B marketing professional with a proven track record of building and leading multi-channel programs that tie directly to revenue growth. Over the past decade, I have driven campaigns across mobility, travel, and IT services, blending content, email, paid media, events, and partnerships to generate measurable pipeline for complex tech products and services. I thrive in hybrid or remote environments and enjoy turning data into action, optimizing funnel performance from MEL to Wins and collaborating closely with sales, product, and delivery teams. I partner with industry leads and mentor junior marketers to create compelling value propositions, implement marketing automation and CRM initiatives, and deliver impact at scale. I am passionate about staying ahead of industry trends, sharing insights through events and thought leadership, and continuously refining messaging to meet business goals.

Available to hire

I am a demand generation and global B2B marketing professional with a proven track record of building and leading multi-channel programs that tie directly to revenue growth. Over the past decade, I have driven campaigns across mobility, travel, and IT services, blending content, email, paid media, events, and partnerships to generate measurable pipeline for complex tech products and services. I thrive in hybrid or remote environments and enjoy turning data into action, optimizing funnel performance from MEL to Wins and collaborating closely with sales, product, and delivery teams.

I partner with industry leads and mentor junior marketers to create compelling value propositions, implement marketing automation and CRM initiatives, and deliver impact at scale. I am passionate about staying ahead of industry trends, sharing insights through events and thought leadership, and continuously refining messaging to meet business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Intermediate

Italian

Intermediate

Work Experience

Demand Generation Lead at Endava

January 1, 2024 - Present

Led a small demand generation team and executed multi-channel campaigns across automotive, travel, retail, supply chain, energy, and public sector verticals. Partnered with industry leads to align marketing plans with revenue goals; planned and ran campaigns across email, social, paid ads, and content syndication; improved campaign flows, visuals, and copy based on performance data; monitored the full marketing funnel (MEL, MQL, SAL, SQL, Opportunities to Wins); built landing pages, emails, ad copy, and nurture flows; managed events (conferences, internal and virtual) and sponsorships/media partnerships; collaborated on PR content and industry outlooks; reported monthly and quarterly on funnel performance.

Demand Generation Manager at Endava

December 31, 2023 - September 23, 2025

Took over mobility vertical marketing after the CDS–Endava merger; partnered with industry leads to build revenue-aligned marketing plans; researched competitors and market trends; supported junior sales teams with tailored content; ran digital campaigns on LinkedIn and Google for lead generation and brand awareness; managed and supported industry events.

Head of Marketing, Mobility & Travel at Endava / Comtrade Digital Services

January 31, 2021 - September 23, 2025

Led industry marketing strategy and execution for mobility and travel; managed a small team; helped implement HubSpot for lead nurturing and reporting; conducted market research to identify trends and positioning; created targeted messaging and value propositions; produced campaign content and ran digital campaigns; organized webinars and both virtual and in-person conferences; collaborated with sales and delivery teams; contributed to PR content.

Marketing Manager, Mobility & Travel at Endava / Comtrade Digital Services

July 31, 2018 - September 23, 2025

Managed marketing for mobility and travel verticals (including MaaS, automotive, and aviation); conducted market research to support strategy; planned and executed digital campaigns and industry events; collaborated with Sales and Product; aligned marketing with sales and delivery goals.

Marketing Specialist, International Business Unit at Endava / Comtrade Digital Services

July 31, 2015 - September 23, 2025

Maintained CRM data and kept client/prospect records up to date; created sales collateral, presentations, and other sales enablement materials; planned and managed events from small gatherings to larger conferences.

Marketing & Partnerships Manager at DiaGenomi

March 31, 2014 - September 23, 2025

Managed digital and social media; created web content and news updates; coordinated marketing and PR with international distributors; onboarded and supported partners in global markets; managed product launch campaigns across multiple regions.

Marketing Communications Specialist at CRMT

June 30, 2012 - September 23, 2025

Managed digital and social media channels; produced website content in English and Slovenian; planned and managed events and seminars; led product marketing for MicroStrategy and Tagetik; created promotional materials and case studies with delivery teams; organized sponsorships and events; maintained CRM system.

Public Relations Representative at University of Ljubljana, Faculty of Social Sciences

May 31, 2010 - September 23, 2025

Handled media relations and internal communications; contributed to ad campaigns and internal newsletters; managed university events and press conferences.

International Office Assistant (internship) at Satakunta University of Applied Sciences

December 31, 2008 - September 23, 2025

Wrote web content and blog posts in English; managed social media for international student engagement; organized International Week and other events.