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I am an experienced marketing professional with 6+ years across FMCG, aviation, entertainment, and SaaS. I excel in integrated marketing, digital strategy, and brand development, having launched products like GianChand Indian Single Malt and Oaksmith Whiskey, and led 360-degree campaigns across ATL, BTL, digital, influencer, and on-ground activations. I have managed global events across EMEA, UK, Americas, and APAC, and I thrive on collaborating with sales, PR, creative, product, and media teams to drive growth and efficiency through strong budgeting and resource optimization. I’m passionate about elevating brand awareness and engagement through performance-driven campaigns, evidenced by increased website traffic and social growth for Six Fields and GianChand. I’m eager to contribute to forward-thinking organizations with strategic brand launches, campaigns, and international marketing initiatives that deliver measurable ROI.…I am an experienced marketing professional with 6+ years across FMCG, aviation, entertainment, and SaaS. I excel in integrated marketing, digital strategy, and brand development, having launched products like GianChand Indian Single Malt and Oaksmith Whiskey, and led 360-degree campaigns across ATL, BTL, digital, influencer, and on-ground activations. I have managed global events across EMEA, UK, Americas, and APAC, and I thrive on collaborating with sales, PR, creative, product, and media teams to drive growth and efficiency through strong budgeting and resource optimization. I’m passionate about elevating brand awareness and engagement through performance-driven campaigns, evidenced by increased website traffic and social growth for Six Fields and GianChand. I’m eager to contribute to forward-thinking organizations with strategic brand launches, campaigns, and international marketing initiatives that deliver measurable ROI.

Paridhi Agarwal

Marketer, Marketing Strategist, Product Marketer, +4

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I am an experienced marketing professional with 6+ years across FMCG, aviation, entertainment, and SaaS. I excel in integrated marketing, digital strategy, and brand development, having launched products like GianChand Indian Single Malt and Oaksmith Whiskey, and led 360-degree campaigns across ATL, BTL, digital, influencer, and on-ground activations. I have managed global events across EMEA, UK, Americas, and APAC, and I thrive on collaborating with sales, PR, creative, product, and media teams to drive growth and efficiency through strong budgeting and resource optimization. I’m passionate about elevating brand awareness and engagement through performance-driven campaigns, evidenced by increased website traffic and social growth for Six Fields and GianChand. I’m eager to contribute to forward-thinking organizations with strategic brand launches, campaigns, and international marketing initiatives that deliver measurable ROI.…I am an experienced marketing professional with 6+ years across FMCG, aviation, entertainment, and SaaS. I excel in integrated marketing, digital strategy, and brand development, having launched products like GianChand Indian Single Malt and Oaksmith Whiskey, and led 360-degree campaigns across ATL, BTL, digital, influencer, and on-ground activations. I have managed global events across EMEA, UK, Americas, and APAC, and I thrive on collaborating with sales, PR, creative, product, and media teams to drive growth and efficiency through strong budgeting and resource optimization. I’m passionate about elevating brand awareness and engagement through performance-driven campaigns, evidenced by increased website traffic and social growth for Six Fields and GianChand. I’m eager to contribute to forward-thinking organizations with strategic brand launches, campaigns, and international marketing initiatives that deliver measurable ROI.

Available to hire

I am an experienced marketing professional with 6+ years across FMCG, aviation, entertainment, and SaaS. I excel in integrated marketing, digital strategy, and brand development, having launched products like GianChand Indian Single Malt and Oaksmith Whiskey, and led 360-degree campaigns across ATL, BTL, digital, influencer, and on-ground activations. I have managed global events across EMEA, UK, Americas, and APAC, and I thrive on collaborating with sales, PR, creative, product, and media teams to drive growth and efficiency through strong budgeting and resource optimization.

I’m passionate about elevating brand awareness and engagement through performance-driven campaigns, evidenced by increased website traffic and social growth for Six Fields and GianChand. I’m eager to contribute to forward-thinking organizations with strategic brand launches, campaigns, and international marketing initiatives that deliver measurable ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Bengali

Fluent

French

Beginner

Work Experience

Assistant Marketing Manager at IGT Solutions

November 1, 2023 - Present

Shaped brand identity and messaging for a global BPO firm; led 20+ international events (e.g., virtual wine tastings, CX dinners) across 4 continents

Marketing Specialist at DeVANS Modern Breweries

July 1, 2023 - September 23, 2025

Spearheaded influencer & event campaigns for 3 brands; drove a 10% increase in brand awareness through digital strategy within a year; launched GianChand Indian Single Malt with € 50 K+ 360° campaign

Brand Manager at Ubi Macs

June 1, 2022 - September 23, 2025

Consulted B2B/B2C startups on full-funnel strategy; opened e-commerce channels (Amazon, Flipkart), increasing revenue by 25%; executed ATL, BTL, digital campaigns on €200K budget

Integrated Media Planner at Zenith – The ROI Agency

March 1, 2021 - September 23, 2025

Managed media for Oaksmith, GSK Pharma, Vistara & NGC; key contributor to Oaksmith India’s launch; improved TV GRP reach by 18%; ran COVID-lockdown TV campaigns with reduced CPM

Assistant Marketing Manager at IGT Solutions

November 1, 2023 - Present

Shaped brand identity and messaging for a global BPO firm; led 20+ international events (e.g., virtual wine tastings, CX dinners) across 4 continents; contributed to brand strategy and campaign execution.

Marketing Specialist at DeVANS Modern Breweries

July 1, 2023 - September 23, 2025

Spearheaded influencer and event campaigns for 3 brands; achieved a 10% increase in brand awareness through digital strategy within a year; launched GianChand Indian Single Malt with a €50K+ 360° campaign.

Brand Manager at Ubi Macs

June 1, 2022 - September 23, 2025

Consulted B2B/B2C startups on full-funnel strategy; opened e-commerce channels (Amazon, Flipkart), increasing revenue by 25%; executed ATL, BTL and digital campaigns on a €200K budget.

Integrated Media Planner at Zenith – The ROI Agency

March 1, 2021 - September 23, 2025

Managed media for Oaksmith, GSK Pharma, Vistara & NGC; key contributor to Oaksmith India’s launch; improved TV GRP reach by 18%; ran COVID-lockdown TV campaigns with reduced CPM. Included trainee responsibilities: market research, media landscape & competitive analysis.

Assistant Marketing Manager at IGT Solutions

November 1, 2023 - Present

Managed branding initiatives across channels; developed and refined brand messaging; coordinated with internal teams to align marketing strategies and campaigns; assisted in planning and executing corporate events (virtual wine tastings, CX dinners, cocktail sessions) in EM E A, UK, Americas and APAC; managed end-to-end event logistics; monitored and tracked marketing expenses to optimize resource allocation.

Marketing Specialist at DeVANS Modern Breweries

July 1, 2023 - September 23, 2025

Led digital marketing, influencer marketing, and on-ground events for all brands (Devans - Godfather beer, Six Fields beer, Kotsberg beer, GianChand Indian Single Malt); defined consumer segments, strategized campaigns with media agencies, analyzed campaign performance, and coordinated with sales, PR, and creative teams; contributed to brand awareness and online engagement, and launched GianChand with agency support.

Brand Manager at Ubi Macs

June 1, 2022 - September 23, 2025

Managed B2B brand, developed campaigns to generate and nurture client databases, pitched to win and onboard clients; devised end-to-end media and communication solutions in collaboration with partner firms; provided integrated marketing consulting to clients like Oriental Express, including branding, communication, planning, and both ATL/BTL campaigns; facilitated online marketplace presence (Amazon, Flipkart, The Good Things, Joom, Tradling) to drive online sales.

Media Planner / Campaign Management at Zenith - The ROI Agency

March 1, 2021 - September 23, 2025

Handled planning and execution of 360-degree media campaigns (TV, Radio, Print, DTH, cable TV, digital) for clients such as Oaksmith, GSK Pharma, Vistara, NGC, Teacher’s; contributed to the Oaksmith Whiskey launch; core team member for pitches and strategy; worked on Teacher’s Genuine Stories S2 and COVID-related campaigns.

Media Planning and Campaign Management at Xposure

December 1, 2018 - September 23, 2025

Data extraction and analysis for planning; extensive market research and competitive analysis across Telecom, Detergent, Tiles; contributed to media landscape understanding and project planning.