Available to hire
Hi, I’m Ahmed AboRawash. I’m a results-driven Senior Media Buyer and Performance Marketing Specialist with 7+ years of experience designing, executing, and scaling campaigns across Meta, Google, TikTok, LinkedIn, and Snapchat Ads. I thrive on turning data into action, driving lead generation, reducing CPA, and boosting ROI through rigorous attribution and optimization.
I build full-funnel campaigns for ecommerce, SaaS, and service-based businesses, leveraging GA4, GTM, and pixels to measure impact and extract insights. I love collaborating with clients to set ambitious goals and deliver sustainable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at EZURU Platform for E-Commerce
June 1, 2021 - September 23, 2025Developed and executed digital marketing strategies aligned with company objectives, increasing online sales by 35% YoY; managed Google Ads campaigns with budgets up to $20,000/month; optimized SEO efforts, resulting in a 45% growth in organic traffic; created and monitored social media campaigns across Facebook, Instagram, and Snapchat, improving engagement by 50%; supervised KPIs and ROI metrics to optimize cost efficiency.
Media Buyer (Freelance) at Freelance
June 1, 2021 - PresentPlanned, launched, and optimized campaigns across Meta, Google, TikTok, LinkedIn, and Snapchat Ads; managed budgets up to $50,000/month; achieved 25% CPA reduction and 40% ROI uplift; implemented GA4, GTM, and Pixels to improve attribution and optimization; expanded into 3 new markets, increasing lead generation by 60% within 6 months; delivered weekly/monthly performance reports with actionable insights.
Digital Marketing Specialist at EZURU Platform for E-Commerce
June 1, 2021 - September 23, 2025Developed and executed digital marketing strategies aligned with company objectives, boosting online sales 35% YoY. Managed Google Ads with budgets up to $20,000/month and improved SEO, driving 45% growth in organic traffic. Created and monitored social campaigns across Facebook, Instagram, and Snapchat, increasing engagement by 50%. Supervised KPIs and ROI metrics to optimize campaigns for cost efficiency.
Freelance Media Buyer at Self-Employed
June 1, 2021 - PresentPlanned, launched, and optimized campaigns across Meta, Google, TikTok, LinkedIn, and Snapchat Ads, managing budgets up to $50,000/month. Achieved 25% CPA reduction and 40% ROI uplift for multiple clients in e-commerce and B2B. Implemented GA4, GTM, and Pixels to improve attribution and optimization; Scaled campaigns to new markets, increasing lead generation by 60% in 6 months. Provided weekly/monthly performance reports with actionable insights.
Digital Marketing Specialist at EZURU Platform for E-Commerce
June 1, 2021 - September 23, 2025Developed and executed digital marketing strategies aligned with company objectives, increasing online sales by 35% year-over-year. Managed Google Ads campaigns with budgets up to $20,000/month and optimized SEO, resulting in 45% growth in organic traffic. Created and monitored social campaigns across Facebook, Instagram, and Snapchat, improving engagement by 50%. Monitored KPIs and ROI metrics to optimize cost efficiency.
Media Buyer at Freelance
June 1, 2021 - PresentPlanned, launched, and optimized campaigns across Meta, Google, TikTok, LinkedIn, and Snapchat Ads, managing budgets up to $50,000/month. Achieved CPA reductions of 25% and ROI increases of 40% for multiple clients in e-commerce and B2B. Implemented GA4, GTM, and Pixels to improve attribution and optimization. Scaled campaigns to enter 3 new markets, boosting lead generation by 60% within 6 months. Delivered weekly/monthly performance reports with actionable insights.
Regional Telesales Executive at OSN
November 1, 2019 - September 23, 2025Generated leads and closed sales across MENA markets, consistently exceeding monthly targets by 20%; built and maintained strong customer relationships, contributing to a high retention rate.
Regional Telesales Executive at OSN
November 1, 2019 - September 23, 2025Generated leads and closed sales across MENA markets, consistently exceeding monthly targets by 20%. Built and maintained strong customer relationships, contributing to a high retention rate.
Regional Telesales Executive at OSN
November 1, 2019 - September 23, 2025Generated leads and closed sales across MENA markets, consistently exceeding monthly targets by 20%. Built and maintained strong customer relationships, contributing to a high retention rate.
Education
Bachelor’s Degree in Business Administration at Advanced Academy, Egypt
January 11, 2030 - January 1, 2007Bachelor's Degree in Business Administration at Advanced Academy, Egypt
January 1, 2007 - September 23, 2025Bachelor’s Degree in Business Administration at Advanced Academy, Egypt
January 11, 2030 - January 1, 2007Qualifications
Google Ads Certification
January 11, 2030 - September 23, 2025Meta Blueprint Certification
January 11, 2030 - September 23, 2025LinkedIn Ads Certification
January 11, 2030 - September 23, 2025TikTok Ads Certification
January 11, 2030 - September 23, 2025GA4 Analytics
January 11, 2030 - September 23, 2025Google Ads Certification
January 11, 2030 - September 23, 2025Meta Blueprint Certification
January 11, 2030 - September 23, 2025LinkedIn Ads Certification
January 11, 2030 - September 23, 2025TikTok Ads Certification
January 11, 2030 - September 23, 2025GA4 Analytics
January 11, 2030 - September 23, 2025Google Ads Certification
January 11, 2030 - September 23, 2025Meta Blueprint Certification
January 11, 2030 - September 23, 2025LinkedIn Ads Certification
January 11, 2030 - September 23, 2025TikTok Ads Certification
January 11, 2030 - September 23, 2025GA4 Analytics
January 11, 2030 - September 23, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Dubai today.