Led a full-scale website transformation including UX/UI redesign, content architecture, and performance modules to align with luxury marine branding and drive higher lead conversion. Launched high-performing Meta lead-gen campaigns, achieving 60% lower CPL ($1.60) and reaching over 28,000 qualified users with optimized creative and targeting. Increased organic engagement—183% in shares and 78% in saves—via platform-native Reels, behind-the-scenes Stories, and CTA-driven Instagram content. Initiated LinkedIn and TikTok campaigns targeting B2G and HNW audiences to boost visibility and high-quality leads. Built and automated lead workflows using WhatsApp, Privyr, and Meta integration, reducing response time and improving qualification accuracy by 2.5x. Directed cross-format content creation and repurposed assets into short-form, vertical, and 3D-enhanced videos for ads and organic growth. Delivered SEO-ready global site structure with localized domains (UAE, US, Maldives) to improve s

Digital Marketing Manager, Enhanced Partnership Programs, Enterprise Business Team at Samsung India Electronics Private Limited

October 31, 2024 - September 23, 2025

Scaled multi-channel paid campaigns (paid search, display, social) to grow target audience by 35% and boost engagement by 40%. Led A/B tested campaigns that improved conversions by 25% and customer acquisition by 17%. Drove e-commerce performance marketing with automated chatbots generating $2.3 million in sales opportunities and improved lead-generation efficiency. Collaborated with content, design, and tech teams to develop high-performing lead magnets, ad creatives, and optimized landing pages, achieving a 47% CTR lift and 30% boost in campaign engagement. Managed digital marketing budgets across campaigns for a ~20% higher ROI and regularly presented performance insights to senior stakeholders. Executed cross-channel campaigns (Email, SMS, Push) for over 1 million users, increasing engagement by 15%. Led end-to-end targeted media campaigns (OOH, print, digital) contributing to 12% lead growth and 2x revenue growth. Developed app-store visual merchandising strategies, driving a 25%

Advisory Intern, Management Consulting at KPMG

August 31, 2021 - September 23, 2025

Conducted competitive analysis and market research identifying opportunities for a 25% increase in demand for on-demand fuel delivery services. Formulated a comprehensive growth strategy and roadmaps for expanding a Bahrain-based container terminal operating company, targeting a projected 20% increase in market share and revenue within two years.