I am Marta Ianniello, a creative and detail-oriented Visual Merchandising Assistant with experience in luxury fashion retail and boutique environments. I design impactful displays that enhance brand identity and elevate the shopping experience. I have a strong background in customer engagement, visual storytelling, and cross-team collaboration, and I am passionate about fashion, graphic design, and innovation.

Marta Ianniello

I am Marta Ianniello, a creative and detail-oriented Visual Merchandising Assistant with experience in luxury fashion retail and boutique environments. I design impactful displays that enhance brand identity and elevate the shopping experience. I have a strong background in customer engagement, visual storytelling, and cross-team collaboration, and I am passionate about fashion, graphic design, and innovation.

Available to hire

I am Marta Ianniello, a creative and detail-oriented Visual Merchandising Assistant with experience in luxury fashion retail and boutique environments. I design impactful displays that enhance brand identity and elevate the shopping experience.

I have a strong background in customer engagement, visual storytelling, and cross-team collaboration, and I am passionate about fashion, graphic design, and innovation.

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Language

English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Sales Assistant at Naracamicie
December 31, 2021 - September 23, 2025
Delivered personalized customer consultations, fostering loyalty and repeat business. Managed sales processes and supported store targets. Maintained visual standards of product displays in line with brand guidelines. Created inviting and professional retail atmosphere.
Promoter & Booth Assistant at Rho Fiera Milano
December 31, 2019 - September 23, 2025
Promoted products and services, adapting communication to diverse audiences. Assisted with booth setup and operations to ensure engaging and effective presence at events.
Sales Assistant at BORBONESE S.p.A.
December 31, 2023 - September 23, 2025
Supported the launch and management of a temporary boutique during peak season. Ensured consistency with brand guidelines and contributed to sales.
Visual Merchandiser Assistant at BORBONESE S.p.A.
December 31, 2025 - September 23, 2025
Supported the design and implementation of shop windows and in-store displays, ensuring consistency with brand identity and luxury. Created engaging product layouts to foster customer traffic and drive sales. Coordinated with store managers and teams to maintain elegant and functional store environments. Monitored customer pathways to optimize the shopping experience. Assisted with visuals set-ups for events and promotions, aligning with communications and PR objectives.

Education

Bachelor of Arts - Graphic Design & Web Communication at DAMA Academy
January 1, 2024 - September 23, 2025
High School Diploma at Art High School, Pavia
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services