I am Katarzyna Mauer, a results-driven Digital & Media Manager with over a decade of experience in media strategy, digital marketing, and integrated communications. I excel at turning data into actionable campaigns, optimizing media investments, and leading cross-functional teams to drive ROI across owned, earned, shared, and paid channels. I’m passionate about turning consumer insights into compelling brand storytelling and ensuring a seamless brand experience across digital touchpoints. Throughout my career I’ve led major launches and complex campaigns for global brands and startups, including LEGO Masters and Poland store openings, while collaborating with regional teams and partner agencies to maximize performance. I thrive in fast-paced environments and am dedicated to delivering measurable business impact through strategic thinking, analytics, and strong stakeholder leadership.

Katarzyna Mauer

I am Katarzyna Mauer, a results-driven Digital & Media Manager with over a decade of experience in media strategy, digital marketing, and integrated communications. I excel at turning data into actionable campaigns, optimizing media investments, and leading cross-functional teams to drive ROI across owned, earned, shared, and paid channels. I’m passionate about turning consumer insights into compelling brand storytelling and ensuring a seamless brand experience across digital touchpoints. Throughout my career I’ve led major launches and complex campaigns for global brands and startups, including LEGO Masters and Poland store openings, while collaborating with regional teams and partner agencies to maximize performance. I thrive in fast-paced environments and am dedicated to delivering measurable business impact through strategic thinking, analytics, and strong stakeholder leadership.

Available to hire

I am Katarzyna Mauer, a results-driven Digital & Media Manager with over a decade of experience in media strategy, digital marketing, and integrated communications. I excel at turning data into actionable campaigns, optimizing media investments, and leading cross-functional teams to drive ROI across owned, earned, shared, and paid channels. I’m passionate about turning consumer insights into compelling brand storytelling and ensuring a seamless brand experience across digital touchpoints.

Throughout my career I’ve led major launches and complex campaigns for global brands and startups, including LEGO Masters and Poland store openings, while collaborating with regional teams and partner agencies to maximize performance. I thrive in fast-paced environments and am dedicated to delivering measurable business impact through strategic thinking, analytics, and strong stakeholder leadership.

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Language

English
Fluent
Spanish; Castilian
Beginner
German
Beginner

Work Experience

Owned / Earned / Shared / Paid Integrated Manager at LEGO Polska
January 1, 2025 - September 23, 2025
Led integrated media strategies across owned, earned, shared, and paid (OESP) channels to boost brand engagement. Developed data-driven digital strategies in collaboration with regional teams and agencies. Drove media planning, campaign execution, and performance optimization to maximize ROI. Aligned internal and external communications to deliver a seamless brand experience. Led the LEGO Masters project and Poland store launch, overseeing marketing, media, and communications.
Media Marketing Manager at HomeDoctor (Start-up)
January 1, 2023 - September 23, 2025
Developed and executed a 360-degree media strategy across radio, press, search, e-commerce, programmatic, display, social media, and influencer marketing. Led owned and earned media channels and coordinated with the media agency to optimize campaigns and investments.
Digital Director at Mastermind Media
December 1, 2021 - September 23, 2025
Spearheaded digital strategy development and execution for local and global brands. Managed digital planners’ team, negotiated with media vendors, and built strong client relationships. Led the development of high-impact digital campaigns and oversaw budget management and campaign performance analysis to maximize ROI.
Media Strategy Manager at TVN Media
February 1, 2019 - September 23, 2025
Designed and implemented integrated media strategies for TV and digital platforms. Collaborated with creative, PR, and trade teams to enhance media effectiveness and conducted digital training programs to upskill teams on emerging trends.
Digital Communication Manager at Publicis Media
October 1, 2016 - September 23, 2025
Managed multi-channel digital campaigns (social, display, programmatic, performance marketing, SEM, SEO). Built digital media strategy and led the digital planners’ team, overseeing budget execution and campaign performance.
Early Roles in Digital & Media Strategy at Dentsu
August 1, 2015 - September 23, 2025
Held various strategic positions in digital planning, online media buying, and campaign optimization for top-tier brands such as Opel, Chevrolet, Indesit, Mondelez, Reebok, Adidas, H&M, and Polsat Cyfrowy.

Education

Master’s Degree at Kozminski University
January 1, 2002 - December 31, 2008
Postgraduate at SGH Warsaw School of Economics
January 1, 2014 - December 31, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Healthcare