Alessia Gucciardo

Marketing Manager, Digital Marketing at Amplifon S.p.A.

Develop and optimize media plans across EMEA, Americas, and APAC with a global media agency; lead multi-channel campaigns (Search, Social, Display, Native, DEM, SMS) for lead generation; manage platforms such as YouTube, Meta, and TikTok for upper-funnel strategies; provide consultative support to digital managers; coordinate cross-border regulatory initiatives (DO RA) across international branches, working with senior stakeholders and C-level executives; drive data-driven optimization, ROI improvements, and landing-page performance. Demonstrated impact includes +50% ROI with a 20% investment increase through refined bidding strategies and creative/landing-page improvements; implemented native advertising strategies boosting CTR by 68% and reducing CPC by 42%, contributing to a 45% increase in L2A.

Operations Transformation – Financial Services at PwC Milano

Led client-side harmonization for the Digital Operational Resilience Act (DORA) across international branches (Luxembourg and Hong Kong), working with senior stakeholders and C-level executives in the Corporate & Investment Banking division. Defined and implemented reporting structures, contributing to a 15% improvement in internal compliance and IT governance practices. Monitored timelines and deliverables using Agile methodologies to optimize resource allocation and achieve 95% on-time project completion.