Available to hire
Hi, I’m Phoebe Jawett. I’m a UK citizen currently working remotely from Cape Town, with over six years of experience in events, food travel, SaaS and media. I specialise in leading remote marketing teams and delivering measurable growth for brands.
I’m known for building strong partnerships, crafting creative campaigns, and using data to inform strategy. I’m a proactive collaborator who thrives in fast-paced environments and always aims to exceed goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Manager at Nexus
December 1, 2024 - PresentMarketing manager for a software company that builds apps for salon and fitness businesses. Work includes a brand relaunch into the wellness industry (expanding beyond fitness) securing new partners, and strategising and owning the marketing activity for a new partnership with Square.
Digital Marketing Manager at UK Retreats
April 1, 2025 - September 23, 2025Freelance marketing manager for a platform promoting unique stays. Work includes content creation, marketing automations, partner onboarding, social media management and providing added value for existing partners.
Marketing Manager at BBC Good Food Shows
June 1, 2024 - September 23, 2025Devised and implemented the marketing strategy for the BBC Good Food Show Summer. Tracked and maximised ticket sales, negotiated sponsorship and exhibitor proposals and owned the owned cross-platform campaigns.
Marketing Manager at Bauer Media
May 1, 2024 - September 23, 2025Promoted to Marketing Manager in July 2022 where I had sole responsibility for the Celebrity, TV, True Life and Puzzles portfolios including budget creation and management, project management, requests, audience research, forming promotional brand partnerships and subscriptions initiatives, managed proactive and reactive PR relationships to gain coverage, supported new product launches, had and total autonomy to devise and implement marketing strategies to meet the company’s targets, and managed projects and led on campaigns including the TV Choice Awards and The Boost.
Marketing Executive at Bauer Media
July 1, 2022 - September 23, 2025Implemented marketing activity across and between multiple brands to deliver brand objectives, thorough analysis of campaigns and detailed reporting (and modification to current and future campaigns based on these learnings). Highly reactive to a changing customer environment: pioneered the Ways to Read campaign (that was adopted by 30+ other brands) as a response to the Covid-19 pandemic: communicating how to access our products to our customers (via social posts, email campaigns and webpages).
Junior Account Executive at Hill + Knowlton Strategies
May 1, 2019 - September 23, 2025After four months’ internship, invited to work for two sectors on Westfield and LG accounts (Retail & Leisure) and Campari, Perno Ricard, Schwartz, Splenda, Spar, Bassetts accounts (Food & Drink). Skills developed include budget management and data analysis, using media monitoring systems to meet a variety of briefs. Created B2B and B2C social media content and manage channels. Assisted with event planning and logistics including press trips, trade shows and international events.
Digital Marketing Manager at Nexus
December 1, 2024 - PresentMarketing manager for a software company that builds apps for salon and fitness businesses. Led a brand relaunch into the wellness sector, secured new partners, and owned the marketing activity for a new partnership with Square.
Digital Marketing Manager at UK Retreats
April 1, 2025 - September 23, 2025Freelance marketing manager for a platform promoting unique stays. Responsibilities included content creation, marketing automations, partner onboarding, social media management, and delivering added value for existing partners.
Marketing Manager at BBC Good Food Shows
June 1, 2024 - September 23, 2025Devised and implemented the marketing strategy for the BBC Good Food Show Summer. Tracked and maximised ticket sales, negotiated sponsorship and exhibitor proposals, and owned the cross-platform campaigns.
Marketing Manager at Bauer Media
May 1, 2024 - September 23, 2025Promoted to Marketing Manager, responsible for the Celebrity, TV, True Life and Puzzles portfolios including budget creation and management, project management, audience research, forming promotional brand partnerships and subscriptions initiatives, managing PR relationships, supporting new product launches, and devising and implementing marketing strategies to meet targets. Led campaigns including the TV Choice Awards and The Boost. Achievements included 33.4% database growth and 1.5bn opportunities to see; voting up 36% YOY.
Marketing Executive at Bauer Media
July 1, 2022 - September 23, 2025Implemented marketing activity across multiple brands, analysed campaigns, and produced detailed reports. Pioneered the Ways to Read campaign in response to Covid-19, driving £26k in online sales, wrote articles/newsletters, managed social promotion, and supported live event streaming and online voting improvements.
Junior Account Executive at Hill + Knowlton Strategies
May 1, 2019 - September 23, 2025Internship followed by work across Westfield, LG, Campari, Perno Ricard, Schwartz, Splenda, Spar, and Bassetts accounts. Built budget management and data analysis skills, created B2B/B2C social content, assisted with event planning and logistics, and produced external/internal communications including a technology trends newsletter.
Digital Marketing Manager at Nexus
December 1, 2024 - PresentMarketing manager for a software company that builds apps for salon and fitness businesses. Responsibilities include a brand relaunch into the wellness sector, securing new partnerships, and leading marketing activity for a Square partnership.
Digital Marketing Manager at UK Retreats
April 1, 2025 - September 23, 2025Freelance marketing manager for a platform promoting unique stays. Responsibilities include content creation, marketing automations, partner onboarding, social media management and adding value for partners.
Marketing Manager at BBC Good Food Shows
June 1, 2024 - September 23, 2025Devised and implemented the marketing strategy for the BBC Good Food Show Summer. Drove ticket sales, negotiated sponsorship and exhibitor proposals, and managed cross-platform campaigns.
Marketing Manager at Bauer Media
May 1, 2024 - September 23, 2025Promoted to Marketing Manager in July 2022 with sole responsibility for the Celebrity, TV, True Life and Puzzles portfolios; budget creation and management; project management; audience research; forming promotional brand partnerships and subscriptions initiatives; managed PR relationships; supported new product launches; led campaigns including the TV Choice Awards and The Boost.
Marketing Executive at Bauer Media
July 1, 2022 - September 23, 2025Implemented marketing activity across multiple brands; analysed campaigns and provided reporting; led the Covid-19 related 'Ways to Read' campaign; generated £26k online sales; wrote articles/newsletters; managed social media; built brand partnerships and paid sponsorships; livestreamed the TV Choice Awards during COVID and enhanced online voting.
Junior Account Executive at Hill + Knowlton Strategies
May 1, 2019 - September 23, 2025Worked on Westfield, LG, Campari, Pernod Ricard, Schwartz, Splenda, Spar, and Bassetts accounts; budget management and data analysis; created B2B and B2C social media content; assisted with event planning and logistics; produced external and internal communications including a technology trends newsletter.
Junior Account Executive at Hill + Knowlton Strategies
May 31, 2019 - September 23, 2025After four months’ internship, progressed to support Westfield and LG accounts and Campari, producing B2B/B2C social content, assisting with event planning and logistics, and contributing to a technology trends newsletter. Managed budgets and supported client communications across multiple briefs.
Marketing Executive at Bauer Media
July 31, 2022 - September 23, 2025Implemented marketing activity across multiple brands; developed and executed campaigns including COVID-era responses, livestreaming for online engagement, and PR partnerships. Drove online sales and audience growth through targeted campaigns and collaborations.
Marketing Manager at Bauer Media
May 31, 2024 - September 23, 2025Sole responsibility for the Celebrity, TV, True Life and Puzzles portfolios including budget management, project management, audience research and brand partnerships. Led campaigns such as the TV Choice Awards and The Boost; managed PR relationships and supported new product launches. 2022 database growth (33.4%) and 1.5bn opportunities to see; voting up 36% YOY; launched a cross-brand 12 Days of Christmas campaign with strong engagement.
Marketing Manager at BBC Good Food Shows
June 30, 2024 - September 23, 2025Devised and implemented the marketing strategy for the BBC Good Food Show Summer; tracked and maximised ticket sales; negotiated sponsorship and exhibitor proposals; owned cross-platform campaigns.
Digital Marketing Manager at UK Retreats
April 30, 2025 - September 23, 2025Freelance marketing manager for a platform promoting unique stays. Responsibilities included content creation, marketing automations, partner onboarding, social media management and delivering added value for existing partners.
Digital Marketing Manager at Nexus
December 1, 2024 - PresentMarketing manager for a software company that builds apps for salon and fitness businesses. Led a brand relaunch into the wellness space, secured new partners, and owned marketing activity for a new partnership with Square.
Digital Marketing Manager at Nexus
December 1, 2024 - PresentMarketing Manager for a SaaS company that builds apps for salon and fitness businesses. Led a brand relaunch into the wellness space, secured new partners, and owned the marketing activity for a new partnership with Square.
Digital Marketing Manager at UK Retreats
April 1, 2025 - September 23, 2025Freelance marketing manager for a platform promoting unique stays. Responsibilities included content creation, marketing automations, partner onboarding, social media management and delivering added value for existing partners.
Marketing Manager at BBC Good Food Shows
June 1, 2024 - September 23, 2025Devised and implemented the marketing strategy for the BBC Good Food Show Summer. Tracked and maximised ticket sales, negotiated sponsorship and exhibitor proposals and owned the owned cross-platform campaigns.
Marketing Manager at Bauer Media
May 1, 2024 - September 23, 2025Promoted to Marketing Manager in July 2022 with sole responsibility for the Celebrity, TV, True Life and Puzzles portfolios including budget creation and management, project management, audience research, forming promotional brand partnerships and subscriptions initiatives. Managed PR relationships to gain coverage, supported new product launches, and devised and implemented marketing strategies to meet targets. Led campaigns including the TV Choice Awards and The Boost. Extensive experience planning events marketing and leading multi-channel campaigns; achieved notable database growth and voting increases.
Marketing Executive at Bauer Media
July 1, 2022 - September 23, 2025Implemented marketing activity across multiple brands to meet objectives, with thorough campaign analysis and reporting. Pioneered the Ways to Read Covid-19 response campaign (adopted by 30+ brands) to improve product access, contributing to online sales. Wrote articles and newsletters, designed websites, promoted on social (organic and paid), and cultivated third-party brand partnerships and sponsorships. Enhanced customer experience and, during COVID, helped livestream TV Choice Awards and developed an online voting form that boosted engagement.
Junior Account Executive at Hill + Knowlton Strategies
May 1, 2019 - September 23, 2025After a four-month internship, contributed to Westfield and LG accounts (Retail & Leisure) and Campari, Pernod Ricard, Schwartz, Splenda, Spar, and Bassetts (Food & Drink). Developed budget management and data analysis skills, created B2B and B2C social content, assisted with event planning and logistics, and produced external/internal communications including a technology trends newsletter.
Education
Bachelor of Science in Psychology (1st Class Honours) at University of Birmingham
January 1, 2015 - January 1, 2018A Levels at JFS School
January 1, 2008 - January 1, 2015Bachelor of Science in Psychology at University of Birmingham
January 1, 2015 - January 1, 2018A-Levels at JFS School
January 1, 2008 - January 1, 2015Bachelor of Science in Psychology at University of Birmingham
January 1, 2015 - January 1, 2018A Levels at JFS School
January 1, 2008 - January 1, 2015AS Level in ICT at JFS School
January 1, 2008 - January 1, 2008GCSEs at JFS School
January 1, 2008 - January 1, 2008Bachelor of Science at University of Birmingham
January 1, 2015 - December 31, 2018Bachelor of Science in Psychology at University of Birmingham
January 1, 2015 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Retail, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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