I am Muhammad Saqib Mahboob, a seasoned Art Director and Brand Designer with 15+ years of hands-on experience shaping brand identities, digital content, and multi-channel campaigns. I excel at turning briefs into on-brand visuals for fashion, ecommerce, and marketing, collaborating across in-house, agency, and remote teams in Pakistan, Malaysia, and the UAE. I blend senior-level art direction with AI content analysis and deep denim/fashion industry knowledge, including international trade exhibitions. My work spans brand development, packaging, and social-ready assets that drive engagement and sales while maintaining visual consistency across all touchpoints.…

Muhammad Saqib Mahboob

I am Muhammad Saqib Mahboob, a seasoned Art Director and Brand Designer with 15+ years of hands-on experience shaping brand identities, digital content, and multi-channel campaigns. I excel at turning briefs into on-brand visuals for fashion, ecommerce, and marketing, collaborating across in-house, agency, and remote teams in Pakistan, Malaysia, and the UAE. I blend senior-level art direction with AI content analysis and deep denim/fashion industry knowledge, including international trade exhibitions. My work spans brand development, packaging, and social-ready assets that drive engagement and sales while maintaining visual consistency across all touchpoints.…

Available to hire

I am Muhammad Saqib Mahboob, a seasoned Art Director and Brand Designer with 15+ years of hands-on experience shaping brand identities, digital content, and multi-channel campaigns. I excel at turning briefs into on-brand visuals for fashion, ecommerce, and marketing, collaborating across in-house, agency, and remote teams in Pakistan, Malaysia, and the UAE.

I blend senior-level art direction with AI content analysis and deep denim/fashion industry knowledge, including international trade exhibitions. My work spans brand development, packaging, and social-ready assets that drive engagement and sales while maintaining visual consistency across all touchpoints.

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Skills

Experience Level

Language

English
Fluent
Urdu
Fluent

Work Experience

Manager – Marketing, Events & Memberships at Omni Karting Circuit (OKC)
February 1, 2026 - Present
Developed and managed the marketing calendar across digital, social, and offline channels, covering brand communications, event promotions, and membership campaigns. Created and produced all brand and marketing collaterals—from social content and digital ads to event signage and sponsorship decks. Managed OKC's social media platforms, planned content, engaged community, and tracked performance. Wrote materials for media, sponsors, and partners, including press releases, proposals, and presentations. Coordinated with agencies, brands, and media for sponsorships and media coverage of OKC racing championships. Developed and maintained Brand Manual, ensuring visual consistency and archiving assets, photography and videos.
Art Director at Pop Marketing Sdn Bhd
March 1, 2025 - October 1, 2025
Oversaw creative output across multiple client accounts, managed projects from brief to delivery across digital, print, and events. Developed and adapted visual strategies based on market research and competitor analysis. Designed and produced multi-channel assets including social content, websites, SEO/SEM campaign materials, and marketing collateral.
AI Content Analyst at Accenture Southeast Asia
February 1, 2025 - September 1, 2025
Reviewed and evaluated 500+ pieces of digital content daily using AI-assisted tools, developing expertise in AI content classification and moderation at scale across global platforms. Delivered structured quality assessments and feedback to refine AI content algorithms, improving classification accuracy within cross-functional teams. Collaborated across time zones in a high-volume, deadline-driven environment.
Content Moderator at ADSO Department, Malaysia
February 1, 2025 - Present
Reviewed user-generated content (UGC) to ensure platform safety and integrity; flagged and resolved violations of community guidelines using AI tools; collaborated with internal teams on AI-based content moderation improvements; provided feedback to training and refinement of content safety algorithms.
Senior Visual Artist at Food Supplements Trading Co. LLC
January 31, 2025 - September 23, 2025
Lead visual design for marketing campaigns, social content, and digital platforms. Maintained brand visuals standards and executed creative strategies. Delivered high-impact visuals aligned with market trends and brand goals. Managed projects from concept to final delivery, ensuring timely execution.
Senior Visual Artist at One Shot for Food Supplements Trading Co. LLC
January 1, 2025 - September 25, 2025
Lead creative direction for client brands from conceptualization to final execution across digital, print, and event platforms; transform market research and competitor insights into bold, on-brand visuals; design and oversee multi-channel assets including websites, social content, SEO/SEM campaigns, and marketing collateral; mentor junior designers and freelance creatives; manage end-to-end production for campaigns and activations.
Senior Visual Artist at One Shot for Food Supplements Trading Co. L.L.C
January 1, 2025 - September 25, 2025
Lead visual design for marketing campaigns, social content, and digital platforms. Maintained brand visuals standards and executed creative strategies. Delivered high-impact visuals aligned with market trends. Managed projects from concept to final delivery, ensuring timely execution.
Senior Graphic Designer / Brand Designer at Soorty Enterprises Pvt Ltd
September 30, 2024 - September 25, 2025
Spearheaded visual design and branding strategies for denim and apparel across digital, print, and retail channels. Orchestrated fashion forecasting initiatives leveraging WGSN and BOF insights to define seasonal trends, fits, and graphic directions. Conceptualized mood boards and crafted bespoke graphic patterns for capsule collections for global markets. Partnered with product development and manufacturing teams to ensure design feasibility and production alignment. Led art direction and styling for capsule shoots at King Pins, and produced high-impact visuals aligned with brand identity to support campaigns and international client presentations.
Senior Graphic Designer / Brand Designer at Soorty Enterprises Pvt Ltd
September 30, 2024 - September 23, 2025
Led visual design and branding strategy for denim and apparel collections across digital, print, and retail channels. Orchestrated fashion forecasting initiatives leveraging WGSN and BOF insights to define seasonal trends, fits, and graphic directions. Conceptualized mood boards and crafted bespoke graphic patterns for capsule collections tailored to global markets. Partnered with product development and manufacturing teams to ensure design feasibility and seamless production alignment. Led art direction and styling for capsule shots at King Pins, the premier denim expo, with a global team. Produced high-impact visuals aligned with brand identity to support sales, marketing campaigns, and international client presentations. Implemented and maintained a centralized digital library of templates, patterns, and trend references to streamline workflows.
Senior Visual Artist at Oneshot Co. L.L.C.
June 1, 2024 - January 1, 2025
Led end-to-end visual design for marketing campaigns across social and digital platforms, ensuring cohesive brand identity. Created and optimized 100+ e-commerce product assets and campaign visuals for NOON and major UAE retail platforms, supporting sales and digital conversion. Partnered with the Design Director to define look, feel, and UI structure of Oneshot website, focusing on responsive layout and UX. Managed outsourced design teams to align with brand guidelines.
Senior Graphic Designer & Brand Strategist at Soorty Enterprises Pvt. Ltd.
November 1, 2021 - September 1, 2024
Directed visual design and branding strategy for denim and apparel collections across digital, print, and retail touchpoints for global markets. Led seasonal fashion forecasting using WGSN and BOF, translating insights into capsule concepts, fits, graphics, mood boards. Directed full production of the Soorty collection photoshoot for Kingpins Amsterdam, overseeing ideation, shoot management, and asset delivery to a global industry audience. Drove brand identity and visual consistency across campaigns, briefing external agencies and internal teams on wireframes and design execution. Developed market-specific capsule collections with distinct graphic identities.
Exhibition Developer at State Bank of Pakistan – Museum, Archives & Art Gallery
October 31, 2021 - September 23, 2025
Led the design, planning, and execution of multiple museum exhibitions and public educational events, enhancing cultural engagement and visitor experience. Developed thematic visual concepts and exhibit layouts, ensuring alignment with institutional branding and historical accuracy. Managed end-to-end logistics in exhibition materials, space planning, installation coordination, and vendor management. Handled press coordination including media kits, Invitations, branding collateral, and on-site visuals for high-profile events. Maintained visual consistency across all exhibition materials, from signage to digital displays and printed catalogs. Collaborated with curators, education teams, and external partners to deliver immersive, well-structured exhibits and events.
Exhibition Developer at State Bank of Pakistan – Museum, Archives & Art Gallery
October 1, 2021 - September 25, 2025
Led design, planning, and execution of multiple museum exhibits and public educational events; developed thematic visual concepts and exhibit layouts; coordinated with curators and education teams to enhance cultural engagement and visitor experience.
Exhibit Developer at State Bank of Pakistan – Museum, Archives & Art Gallery
October 1, 2021 - September 25, 2025
Led the design, planning, and execution of multiple museum exhibitions and public educational events, enhancing cultural engagement and visitor experience. Developed thematic visual concepts and exhibit layouts aligned with institutional branding and historical accuracy. Managed end-to-end logistics including material selection, space planning, installation coordination, and vendor management.
Brand Designer & Creative Consultant at Self-employed (Freelance)
January 1, 2021 - Present
Deliver ongoing visual branding and social media content for clients across e-commerce, pharmaceutical, and media sectors. Notable clients include The Jacket Maker, Meri Pharmacy, Luxe (UAE), Motizia, and 'Kya Drama Hay' production by Mukarram Kaleem. Responsible for brand consistency, content calendars, and digital asset creation across clients’ social channels.
Exhibition Developer & Designer at State Bank of Pakistan – Museum, Archives & Art Gallery
June 1, 2020 - June 1, 2021
Planned and executed high-profile public museum exhibitions and educational events from concept to opening, serving as the primary creative lead. Developed thematic visual concepts, exhibition layouts, and immersive display environments fully aligned with institutional branding guidelines and curatorial objectives. Managed end-to-end project logistics — including material sourcing, space planning, and vendor coordination — ensuring on-time, on-budget delivery. Handled press coordination and produced branded collateral for high-profile public events, strengthening the institution's cultural visibility and audience engagement.
Graphic Designer / Brand Designer at Soorty Enterprises Pvt Ltd
December 31, 2019 - September 23, 2025
Graphic design and branding roles across digital, print, and retail channels, contributing to branding collateral, packaging, and marketing visuals.
Graphic Designer (Progressively Senior Roles) at Union Packages · Punching Solutions · AIMVIZZ Pvt Ltd · MCM Advertising
January 1, 2007 - January 1, 2019
Held progressively senior design roles across branding, packaging, and advertising — building a strong foundation in production design, typography, and brand application. Specialized in packaging design, client branding, and visual storytelling for FMCG and international markets. Developed extensive knowledge of color theory, print specifications, and pre-press production, ensuring designs translated accurately from screen to final printed output. Collaborated with internal teams and external print vendors to maintain quality and meet tight deadlines on multiple concurrent projects.

Education

Bachelor's Degree in Multimedia at Newport Institute of Communication and Economics
January 1, 2006 - January 1, 2006
Bachelor’s Degree in Multimedia at Newport Institute of Communication and Economics
January 11, 2030 - January 1, 2006
Bachelor’s Degree in Multimedia at Newport Institute of Communication and Economics
January 11, 2030 - January 1, 2006
Diploma in Creative Advertising at Indus Valley School of Art & Architecture, Karachi, Pakistan
January 11, 2030 - January 1, 2018
Bachelor's Degree in Multimedia at Newport Institute of Communication and Economics, Karachi, Pakistan
January 11, 2030 - January 1, 2006

Qualifications

Bachelor's Degree in Multimedia
January 11, 2030 - September 23, 2025
Diploma in Creative Advertising
January 11, 2030 - January 1, 2018

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Software & Internet, Consumer Goods, Manufacturing

Skills

Experience Level