Available to hire
I’m Fábia Mabel de Souza Nunes, an Advertising Project Manager based in Dublin with 14 years of experience in agencies and MadTech environments. I lead integrated campaigns across retail, financial, and consumer goods, bridging creative, content, media, BI, and development to deliver data-driven, performance-focused solutions.
I’m known for resilience, flexibility, and building high-performing teams. I love turning analysis into creative strategies, orchestrating cross-functional teams, and ensuring seamless integration across online and offline channels to deliver consistent brand stories and measurable impact.
Skills
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Intermediate
Spanish; Castilian
Intermediate
Work Experience
Senior Advertising Project Manager at Fillet
February 1, 2024 - February 1, 2024Managed multifunctional teams in the execution of 360° campaigns for major alcoholic beverage and food brands; monitored budgets, KPIs and performance daily; participated in development of creative campaigns, concepts and branding strategies; coordinated production of PDV, events, shoots and influencer campaigns; integrated online and offline media to ensure consistent communications; led complete end-to-end project management and helped rejuvenate brands to attract new audiences; campaigns were highlighted multichannel with a new language and later adapted for global use.
Accounts Executive at Jotacom The cross performance agency
March 1, 2022 - March 1, 2022Led integrated digital campaigns for financial and fashion e-commerce brands; created and monitored on/offline campaigns; KPI monitoring with weekly analyses; acted as main interface between client, media, creation and production; coordinated content, media, and technology projects; connected teams and data to optimize performance and solve communication challenges.
Senior Accounts Executive at GO! Comunicação
January 1, 2020 - January 1, 2020Developed strategic omnichannel campaigns (SEO, UX, CX, activations), created budgets and control spreadsheets; managed campaigns across social media, websites, branding and print; structured internal traffic flows and optimized processes to increase team efficiency; led digital transformation shifting 80% offline to 80% digital; coordinated multidisciplinary teams and delivered integrated campaigns focused on content, social media, websites and brand; contributed to increased brand visibility with creative and digital actions, including activations and prints; awarded Best Professional in the ABC Paulista region.
Accounts Executive at Fess’Kobbi
January 1, 2012 - January 1, 2012Led e-commerce and social media content management for retail clients; managed website updates and used syndicated tools to analyze campaign performance; directed advertising projects coordinating media, creative and production teams.
Accounts Executive at Fess’Kobbi
January 1, 2015 - January 1, 2015Continued work on 360° campaigns; repositioned brands and strengthened their digital presence with high-impact deliverables.
Education
BA (Hons) in Marketing at Independent College, Ireland
January 1, 2025 - January 1, 2027Bachelor’s Degree in Social Communication - Editorial Production at Faculdade Anhanguera Faenac, Brazil
January 1, 2009 - January 1, 2013Social Media - Planning and Practice and Content Marketing - Inbound Marketing at Faculdade Impacta de Tecnologia, Brazil
January 1, 2016 - January 1, 2016Google Data Analytics Certificate at Google
January 1, 2025 - January 1, 2025Inbound Marketing - HubSpot Academy at HubSpot Academy
January 1, 2025 - January 1, 2025Email Marketing - HubSpot Academy at HubSpot Academy
January 1, 2025 - January 1, 2025SEO - HubSpot Academy at HubSpot Academy
January 1, 2025 - January 1, 2025Qualifications
Google Data Analytics Certificate
January 1, 2025 - January 1, 2025Inbound Marketing - HubSpot Academy
January 1, 2025 - January 1, 2025Email Marketing - HubSpot Academy
January 1, 2025 - January 1, 2025SEO - HubSpot Academy
January 1, 2025 - January 1, 2025Industry Experience
Retail, Financial Services, Consumer Goods, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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