I'm Fábia Mabel de Souza Nunes, an Advertising Project Manager based in Dublin with 14 years of experience in agencies and MadTech environments. I lead integrated campaigns across retail, financial, and consumer goods, bridging creative, content, media, BI, and development to deliver data-driven, performance-focused solutions. I’m known for resilience, flexibility, and building high-performing teams. I love turning analysis into creative strategies, orchestrating cross-functional teams, and ensuring seamless integration across online and offline channels to deliver consistent brand stories and measurable impact.

Fábia Mabel de Souza Nunes

I'm Fábia Mabel de Souza Nunes, an Advertising Project Manager based in Dublin with 14 years of experience in agencies and MadTech environments. I lead integrated campaigns across retail, financial, and consumer goods, bridging creative, content, media, BI, and development to deliver data-driven, performance-focused solutions. I’m known for resilience, flexibility, and building high-performing teams. I love turning analysis into creative strategies, orchestrating cross-functional teams, and ensuring seamless integration across online and offline channels to deliver consistent brand stories and measurable impact.

Available to hire

I’m Fábia Mabel de Souza Nunes, an Advertising Project Manager based in Dublin with 14 years of experience in agencies and MadTech environments. I lead integrated campaigns across retail, financial, and consumer goods, bridging creative, content, media, BI, and development to deliver data-driven, performance-focused solutions.

I’m known for resilience, flexibility, and building high-performing teams. I love turning analysis into creative strategies, orchestrating cross-functional teams, and ensuring seamless integration across online and offline channels to deliver consistent brand stories and measurable impact.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Senior Advertising Project Manager at Fillet
February 1, 2024 - February 1, 2024
Managed multifunctional teams in the execution of 360° campaigns for major alcoholic beverage and food brands; monitored budgets, KPIs and performance daily; participated in development of creative campaigns, concepts and branding strategies; coordinated production of PDV, events, shoots and influencer campaigns; integrated online and offline media to ensure consistent communications; led complete end-to-end project management and helped rejuvenate brands to attract new audiences; campaigns were highlighted multichannel with a new language and later adapted for global use.
Accounts Executive at Jotacom The cross performance agency
March 1, 2022 - March 1, 2022
Led integrated digital campaigns for financial and fashion e-commerce brands; created and monitored on/offline campaigns; KPI monitoring with weekly analyses; acted as main interface between client, media, creation and production; coordinated content, media, and technology projects; connected teams and data to optimize performance and solve communication challenges.
Senior Accounts Executive at GO! Comunicação
January 1, 2020 - January 1, 2020
Developed strategic omnichannel campaigns (SEO, UX, CX, activations), created budgets and control spreadsheets; managed campaigns across social media, websites, branding and print; structured internal traffic flows and optimized processes to increase team efficiency; led digital transformation shifting 80% offline to 80% digital; coordinated multidisciplinary teams and delivered integrated campaigns focused on content, social media, websites and brand; contributed to increased brand visibility with creative and digital actions, including activations and prints; awarded Best Professional in the ABC Paulista region.
Accounts Executive at Fess’Kobbi
January 1, 2012 - January 1, 2012
Led e-commerce and social media content management for retail clients; managed website updates and used syndicated tools to analyze campaign performance; directed advertising projects coordinating media, creative and production teams.
Accounts Executive at Fess’Kobbi
January 1, 2015 - January 1, 2015
Continued work on 360° campaigns; repositioned brands and strengthened their digital presence with high-impact deliverables.

Education

BA (Hons) in Marketing at Independent College, Ireland
January 1, 2025 - January 1, 2027
Bachelor’s Degree in Social Communication - Editorial Production at Faculdade Anhanguera Faenac, Brazil
January 1, 2009 - January 1, 2013
Social Media - Planning and Practice and Content Marketing - Inbound Marketing at Faculdade Impacta de Tecnologia, Brazil
January 1, 2016 - January 1, 2016
Google Data Analytics Certificate at Google
January 1, 2025 - January 1, 2025
Inbound Marketing - HubSpot Academy at HubSpot Academy
January 1, 2025 - January 1, 2025
Email Marketing - HubSpot Academy at HubSpot Academy
January 1, 2025 - January 1, 2025
SEO - HubSpot Academy at HubSpot Academy
January 1, 2025 - January 1, 2025

Qualifications

Google Data Analytics Certificate
January 1, 2025 - January 1, 2025
Inbound Marketing - HubSpot Academy
January 1, 2025 - January 1, 2025
Email Marketing - HubSpot Academy
January 1, 2025 - January 1, 2025
SEO - HubSpot Academy
January 1, 2025 - January 1, 2025

Industry Experience

Retail, Financial Services, Consumer Goods, Media & Entertainment, Professional Services