Available to hire
I am a strategic communications professional with over 15 years of experience in luxury and financial services. I specialize in media strategy, executive visibility, agency management, and building strong local and international media relations to deliver ROI-driven communications for premium brands. I thrive on turning complex business narratives into clear, compelling storytelling and leading cross-functional teams to achieve measurable impact.
I enjoy shaping thoughtful communications programs, coaching spokespersons, and driving integrated campaigns across media, digital, and social channels. My approach combines creativity with rigor to elevate brands, protect reputation, and deliver tangible results for sustainable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
French
Intermediate
Russian
Fluent
Work Experience
Strategic Communications Consultant at Nina Gaertner Comms, Geneva
August 1, 2024 - PresentStrategic campaign development and media planning for BetterFinance across Switzerland, the UK, and the US; built CEO thought leadership and LinkedIn strategy; coached founder as spokesperson. Orchestrated Zenith’s press office across Eastern Europe, Russia, and CIS via agency partnerships, delivering 85% YoY more media coverage at Watches and Wonders Geneva; achieved EUR 800K editorial ROI in 2024 without paid media; secured CEO features in Forbes Russia, Forbes Czechia, Forbes Poland and Forbes Kazakhstan.
PR Manager at Propaganda GEM (Digital Luxury Group), Geneva
August 1, 2024 - September 23, 2025Led press office operations and PR strategies for Zenith and Richard Mille in Eastern Europe and CIS; developed a €600K media plan for Richard Mille; after sanctions blocked advertising, maintained 30+ monthly publications by shifting strategy without paid media; mentored junior team members on luxury-focused media strategy.
PR & Communications Manager at UFG Wealth Management, Moscow
November 1, 2021 - September 23, 2025Designed and implemented MarComms strategy for subsidiaries across asset management, wealth management, and private equity in the UK, Russia, and Cyprus; developed executive positioning for CIO, PE, Legal, Real Estate, and Family Office, securing consistent media coverage in tier-1–2 outlets; earned placements in key rankings (Chambers, Euromoney, Legal 500, Global Private Banker); built corporate social media from the ground up with 70%+ monthly LinkedIn growth and launched an executive Telegram channel with 700+ subscribers; led SEO and social content across three external agencies, achieving first-page Google rankings; led internal communications across editorial content, intranet, and events.
Marketing & Communications Manager Russia, UK, Italy, Spain at Parmigiani Fleurier
November 1, 2020 - September 23, 2025Developed and executed integrated marketing and communications strategies across Russia, the UK, and Southern Europe, delivering over 300% ROI on media relations and reducing media planning costs by more than 40%; led SIHH 2019 entertainment activation, resulting in promotion and relocation to HQ; designed an anti-crisis incentive program for sales advisors during COVID-19 to sustain sell-out KPI performance.
Marketing & PR Manager at Zenith (LVMH), Moscow
March 1, 2016 - September 23, 2025Delivered record-breaking regional media results, elevating Moscow to the global top 5 alongside US and Japan with 760% ROI in the first year and 400%+ thereafter; launched the first regional digital campaign driving record sales; migrated CRM to Salesforce to improve operational efficiency.
Strategic Communications Consultant at Nina Gaertner Comms
August 1, 2024 - PresentDeveloped and executed strategic communications campaigns for BetterFinance across Switzerland, the UK, and the US; crafted CEO thought leadership and LinkedIn strategies; coached the founder as spokesperson for public speaking engagements. Also orchestrated Zenith's press-office operations across Eastern Europe, Russia and the CIS, achieving an 85% year-over-year increase in media coverage at the Watches and Wonders Geneva and securing Forbes placements for the CEO across Forbes Russia, Forbes Czechia, Forbes Poland and Forbes Kazakhstan, with EUR 800K editorial ROI in 2024 without paid media.
PR Manager at Propaganda GEM (Digital Luxury Group)
August 1, 2024 - September 23, 2025Spearheaded press office operations and public relations strategies for luxury Swiss watch brands Zenith and Richard Mille, securing top-tier media placements in Eastern Europe and the CIS. Developed a €600K media plan for Richard Mille; after the brand blocked advertising due to sanctions, maintained 30+ monthly publications by shifting strategy without paid media. Mentored junior team members on luxury-focused media strategy.
PR & Communications Manager at UFG Wealth Management
November 1, 2021 - September 23, 2025Designed and implemented MarComms strategy for the firm’s subsidiaries across asset management, wealth management and private equity in the UK, Russia, and Cyprus. Developed executive positioning for CIO, PE, Legal, Real Estate and Family Office, resulting in consistent media coverage in tier-1–tier-2 outlets; secured inclusion in industry rankings (Chambers, Euromoney, Legal 500, Global Private Banker). Established and scaled corporate social media presence with 70%+ monthly LinkedIn growth and launched an executive-facing Telegram channel with 700+ subscribers; supervised SEO strategies and content alongside external agencies, achieving first-page Google rankings. Led internal communications across editorial content, intranet and corporate events.
Marketing & Communications Manager at Parmigiani Fleurier
November 1, 2020 - September 23, 2025Developed and executed integrated marketing and communications strategies across Russia, the UK and Southern Europe, achieving over 300% ROI on media relations and reducing media-planning costs by more than 40%. Led concept and execution of the brand’s entertainment activation at SIHH 2019; this success led to a promotion and relocation to HQ. Designed and implemented an anti-crisis incentive program for sales advisors during the COVID-19 lockdown, ensuring business continuity and sustaining sell-out KPI performance.
Marketing & PR Manager at Zenith (LVMH)
March 1, 2016 - September 23, 2025Delivered record-breaking media results, elevating the region into the global top 5 alongside the US and Japan, with 760% ROI in the first year and 400%+ sustained thereafter. Launched the first regional digital campaign and migrated CRM database to Salesforce, improving operational efficiency.
PR Manager at Propaganda GEM (Digital Luxury Group)
November 1, 2021 - August 31, 2024Led press office operations and PR strategies for Zenith and Richard Mille; secured top-tier media placements in Eastern Europe and CIS. Developed a €600K media plan for Richard Mille and, after the brand blocked advertising, maintained 30+ monthly publications through strategic pivots without paid media. Mentored junior team members.
Marketing & Communications Manager at Parmigiani Fleurier
October 1, 2017 - November 30, 2020Developed and executed integrated marketing and communications strategies across Russia, UK, Italy, and Spain; achieved 300%+ ROI on media relations and reduced media planning costs by over 40%. Led SIHH 2019 entertainment activation concept and execution, contributing to a relocation offer to HQ. Designed an anti-crisis incentive program for sales during COVID-19 to sustain sell-out KPI performance.
Marketing & PR Manager at Zenith (LVMH)
June 1, 2012 - March 31, 2016Delivered record-breaking regional media results, elevating Moscow to a global top-5 alongside US and Japan; achieved 760% ROI in the first year and 400%+ thereafter. Launched the first regional digital campaign driving record sales and migrated CRM to Salesforce to improve efficiency.
Education
BSc, Marketing & PR at Moscow Law and Finance Academy
January 11, 2030 - September 23, 2025French Intermediate course B1-B2 (Certificate) at École Polytechnique, Paris
January 11, 2030 - September 23, 2025Brand Management (Certificate) at London Business School
January 11, 2030 - September 23, 2025Management of Fashion & Luxury Companies (Certificate) at Bocconi University, Milan
January 11, 2030 - September 23, 2025BSc, Marketing & PR at Moscow Law and Finance Academy
January 11, 2030 - September 23, 2025French Intermediate course B1-B2 at École Polytechnique, Paris
January 11, 2030 - September 23, 2025Brand Management (Certificate) at London Business School
January 11, 2030 - September 23, 2025Management of Fashion & Luxury Companies (Certificate) at Bocconi University, Milan
January 11, 2030 - September 23, 2025BSc, Marketing & PR at Moscow Law and Finance Academy
January 11, 2030 - January 16, 2026AI for marketers (Certificate) at Hubspot
January 11, 2030 - January 16, 2026Brand Management (Certificate) at London Business School
January 11, 2030 - January 16, 2026Qualifications
French Intermediate course B1-B2
January 11, 2030 - September 23, 2025Brand Management (Certificate)
January 11, 2030 - September 23, 2025Management of Fashion & Luxury Companies (Certificate)
January 11, 2030 - September 23, 2025BSc, Marketing & PR
January 11, 2030 - September 23, 2025French Intermediate course B1-B2
January 11, 2030 - September 23, 2025Brand Management (Certificate)
January 11, 2030 - September 23, 2025Management of Fashion & Luxury Companies (Certificate)
January 11, 2030 - September 23, 2025Hubspot – AI for marketers (Certificate)
January 11, 2030 - January 16, 2026Brand Management (Certificate)
January 11, 2030 - January 16, 2026Industry Experience
Financial Services, Media & Entertainment, Professional Services, Consumer Goods, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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