I am a dynamic, results-oriented digital marketing professional with a solid background in digital strategy, brand communication, and e-commerce. I bring a strategic mindset and creative approach to driving growth, engagement, and measurable impact across digital channels. My professional identity blends an analytical, results-driven approach with a creative, expressive side—fueled by storytelling and strong collaboration to turn insights into growth and meaningful customer experiences.

Pasquale Sergi

I am a dynamic, results-oriented digital marketing professional with a solid background in digital strategy, brand communication, and e-commerce. I bring a strategic mindset and creative approach to driving growth, engagement, and measurable impact across digital channels. My professional identity blends an analytical, results-driven approach with a creative, expressive side—fueled by storytelling and strong collaboration to turn insights into growth and meaningful customer experiences.

Available to hire

I am a dynamic, results-oriented digital marketing professional with a solid background in digital strategy, brand communication, and e-commerce.

I bring a strategic mindset and creative approach to driving growth, engagement, and measurable impact across digital channels. My professional identity blends an analytical, results-driven approach with a creative, expressive side—fueled by storytelling and strong collaboration to turn insights into growth and meaningful customer experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Digital Advertising Manager - PM at Events.com
March 31, 2024 - September 23, 2025
Product development and paid digital media management across Meta, Google (Search & Display), X (Twitter), LinkedIn, Snapchat, and Pinterest. Performed data-driven performance analysis and collaborated with Product, Creative, UI/UX, Growth, Marketing, Development, and Customer Success to optimize the user journey and drive engagement and conversions.
Digital Marketing & Advertising Manager (Contractor) at Evensi
September 30, 2020 - September 23, 2025
Led global digital advertising efforts, ensured quality and performance improvements, supported Growth Marketing with communications, lead generation, A/B testing for growth hacks, and coordinated with Product, Sales and Customer Support for scalable B2B strategies.
Digital Marketing Specialist (Freelance) at Stirapp
December 31, 2019 - September 23, 2025
Led online performance marketing for Stirapp, a leading on-demand laundry startup, covering paid media, content SEO/SEA, landing pages, DEM, App Store optimization, and growth hacking.
Copywriter (Freelance) at ItalianCrowdfunding
November 30, 2019 - September 23, 2025
Crowdfunding blog management, content strategy, link building, and copywriting optimization for SEO and crowdfunding campaigns.
Marketing Specialist at UnipolRental (former CarRental)
January 1, 2017 - Present
Marketing and Communications responsibilities including periodic sales reports, pricing for remarketing channels, web marketing, lead generation, ERP-related activities, and support for crowdfunding and growth initiatives.
Crowdfunding Specialist at C School Raising
January 31, 2017 - September 23, 2025
Crowdfunding and digital marketing for school projects; client meetings with schools/organizations, content management for campaigns, donor relations and crowdfunding education.
Consulting Analyst at ICIS (International Consulting Services)
December 1, 2014 - September 23, 2025
Market and industry studies for international clients, including statistics & forecasting, expert interviews, cross-industry analysis, social and industrial research, data management, and client management.

Education

Master of International Management at CIS Business School, Reggio Emilia
January 1, 2017 - December 31, 2018
BSc Economics at Università degli Studi Mediterranea di Reggio Calabria
January 1, 2011 - January 1, 2015
Academy Diploma in Advertising & Marketing at Academy of Design and Communications 'ILAS'
January 1, 2008 - January 1, 2010
Erasmus Program at Vienna, Austria
January 1, 2013 - January 1, 2013
Training Seminars: Data & Web Marketing for Export Strategies at Italian Trade Agency, ICE Ravenna
January 1, 2018 - January 1, 2018

Qualifications

Google Ads Certification
January 11, 2030 - September 23, 2025
Google Analytics Certification
January 11, 2030 - September 23, 2025
Academy Diploma in Advertising & Marketing
January 1, 2008 - January 1, 2010

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education