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I'm a digital marketing professional with a passion for helping creative businesses grow through data-driven strategies and cross-functional collaboration. I have hands-on experience with Google Ads, SEO, Meta Business Suite, TikTok Ads, and LinkedIn Campaign Manager, and I create campaigns that are engaging and performance-driven. I thrive in remote settings and enjoy partnering across teams to bring ideas to life.…I'm a digital marketing professional with a passion for helping creative businesses grow through data-driven strategies and cross-functional collaboration. I have hands-on experience with Google Ads, SEO, Meta Business Suite, TikTok Ads, and LinkedIn Campaign Manager, and I create campaigns that are engaging and performance-driven. I thrive in remote settings and enjoy partnering across teams to bring ideas to life.

Lisa Zijun Lei

Marketing Strategist, Digital Marketer, Content Strategist, +2

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I'm a digital marketing professional with a passion for helping creative businesses grow through data-driven strategies and cross-functional collaboration. I have hands-on experience with Google Ads, SEO, Meta Business Suite, TikTok Ads, and LinkedIn Campaign Manager, and I create campaigns that are engaging and performance-driven. I thrive in remote settings and enjoy partnering across teams to bring ideas to life.…I'm a digital marketing professional with a passion for helping creative businesses grow through data-driven strategies and cross-functional collaboration. I have hands-on experience with Google Ads, SEO, Meta Business Suite, TikTok Ads, and LinkedIn Campaign Manager, and I create campaigns that are engaging and performance-driven. I thrive in remote settings and enjoy partnering across teams to bring ideas to life.

Available to hire

I’m a digital marketing professional with a passion for helping creative businesses grow through data-driven strategies and cross-functional collaboration.

I have hands-on experience with Google Ads, SEO, Meta Business Suite, TikTok Ads, and LinkedIn Campaign Manager, and I create campaigns that are engaging and performance-driven. I thrive in remote settings and enjoy partnering across teams to bring ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Microsoft Excel

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Audience & Engagement Specialist at National Concert Brand

December 31, 2023 - September 23, 2025

Conducted audience and competitor research to identify gaps in consumer engagement and inform digital media strategy; designed strategic communications targeting Gen Z and Millennials; executed prototype testing and advised stakeholders on campaign direction to improve positioning and audience retention.

Marketing Strategy Specialist at Skywood International

December 31, 2023 - September 23, 2025

Created and managed multi-channel digital marketing campaigns (Google Ads, SEO, Meta Business Suite, TikTok Ads, LinkedIn Campaign Manager) to drive engagement and performance. Coordinated cross-functional teams, ensured brand consistency across EMEA and APAC, and delivered data-driven insights and KPI dashboards to optimize ROI.

Marketing Campaign Analyst at Farfetch (Campaigns)

July 31, 2021 - September 23, 2025

Conducted market intelligence research and competitor benchmarking for entry into China's film production services sector; developed localized B2B go-to-market strategies and CRM-driven communications; coordinated cross-border teams to align positioning and brand communications.

Marketing Strategy Specialist at Skywood International

July 31, 2021 - September 23, 2025

Coordinated cross-border campaigns, developed marketing strategies, and delivered data-driven campaigns across teams. Thrived in remote settings and supported Twine's mission of scaling impactful creative work.