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Hi, I’m Rob Wheat. I’m a global media relations consultant with 25+ years of experience helping brands and personalities stand out in sports, gaming, tech, healthcare, and non-profits. I specialize in strategic communications, media outreach, product launches, and building partnerships that translate into real coverage and opportunities. I’m known for a hands-on, collaborative approach that blends storytelling with measurable results. My website: _Website not available. Sign in: https://www.twine.net/signup_ I’ve collaborated with top agencies and major brands to guide launches, lead media tours, and coordinate investor relations and business development. My work spans the world of media relations, journalism, and content creation, and I’m passionate about helping teams tell compelling stories that connect with audiences and drive growth.…Hi, I’m Rob Wheat. I’m a global media relations consultant with 25+ years of experience helping brands and personalities stand out in sports, gaming, tech, healthcare, and non-profits. I specialize in strategic communications, media outreach, product launches, and building partnerships that translate into real coverage and opportunities. I’m known for a hands-on, collaborative approach that blends storytelling with measurable results. My website: _Website not available. Sign in: https://www.twine.net/signup_ I’ve collaborated with top agencies and major brands to guide launches, lead media tours, and coordinate investor relations and business development. My work spans the world of media relations, journalism, and content creation, and I’m passionate about helping teams tell compelling stories that connect with audiences and drive growth.

Rob Wheat

Writer, Copywriter, Content Producer, +5

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Hi, I’m Rob Wheat. I’m a global media relations consultant with 25+ years of experience helping brands and personalities stand out in sports, gaming, tech, healthcare, and non-profits. I specialize in strategic communications, media outreach, product launches, and building partnerships that translate into real coverage and opportunities. I’m known for a hands-on, collaborative approach that blends storytelling with measurable results. My website: _Website not available. Sign in: https://www.twine.net/signup_ I’ve collaborated with top agencies and major brands to guide launches, lead media tours, and coordinate investor relations and business development. My work spans the world of media relations, journalism, and content creation, and I’m passionate about helping teams tell compelling stories that connect with audiences and drive growth.…Hi, I’m Rob Wheat. I’m a global media relations consultant with 25+ years of experience helping brands and personalities stand out in sports, gaming, tech, healthcare, and non-profits. I specialize in strategic communications, media outreach, product launches, and building partnerships that translate into real coverage and opportunities. I’m known for a hands-on, collaborative approach that blends storytelling with measurable results. My website: _Website not available. Sign in: https://www.twine.net/signup_ I’ve collaborated with top agencies and major brands to guide launches, lead media tours, and coordinate investor relations and business development. My work spans the world of media relations, journalism, and content creation, and I’m passionate about helping teams tell compelling stories that connect with audiences and drive growth.

Available to hire

Hi, I’m Rob Wheat. I’m a global media relations consultant with 25+ years of experience helping brands and personalities stand out in sports, gaming, tech, healthcare, and non-profits. I specialize in strategic communications, media outreach, product launches, and building partnerships that translate into real coverage and opportunities. I’m known for a hands-on, collaborative approach that blends storytelling with measurable results.

My website: Website not available. Sign in: https://www.twine.net/signup

I’ve collaborated with top agencies and major brands to guide launches, lead media tours, and coordinate investor relations and business development. My work spans the world of media relations, journalism, and content creation, and I’m passionate about helping teams tell compelling stories that connect with audiences and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Media Relations Consultant at Multiple agencies and brands (PMK-BNC, Rogers & Cowan, Brew PR, Hill & Knowlton, Triple Point PR, Zebra Partners, Bender/Helper Impact, The Placemaking Group, Beyond PR, Miller/Geer Associates, Barbara Bishop PR, Edelman, Stoorza, Ziegaus, Metzger & Hunt,

January 1, 1995 - Present

Led media relations and strategic communications programs across sports, gaming, toys, technology, healthcare and non-profits. Responsibilities included developing communications strategies, coordinating media tours, executing product launches, investor relations, event logistics, internal and external communications, and securing top-tier media placements. Worked with brands such as Pokémon, Nintendo, Activision, Skylanders, HP, and others, delivering millions of dollars in media coverage. Notable initiatives included introducing Wii U post-E3 appointments, launching Pokémon in the U.S. to 125 million fans, and conceptualizing the Wii as an exergame for the President’s Council on Physical Fitness and Sports Challenge.

Media Relations at AIGOLIN

December 31, 2012 - September 23, 2025

Led media relations and product launch campaigns for major Nintendo titles including Wii, Pokémon and The Legend of Zelda; coordinated and booked media tours; introduced Wii U with post-E3 appointments; managed media placements and supporting investor relations efforts.

Media Relations at WEBER SHANDWICK

December 31, 2011 - September 23, 2025

Outreach to print and broadcast journalists for Power Rangers and ThunderCats toys; secured coverage in Parents Magazine, Toy Tips, NY Metro Parents, among others.

Media Relations at COHN & WOLFE

December 31, 2011 - September 23, 2025

Outreach to print and broadcast journalists for 'E For All' video game show; secured coverage in New York Times, Associated Press, USA Today and more.

Media Relations at The Kansas City Leukemia and Lymphoma Society (Healthcare & Non-Profit Projects)

January 1, 2001 - Present

Led media outreach and campaigns for healthcare and non-profit initiatives; collaborated with organizations including Willie Wilson Foundation, St. Luke's Muriel I. Kauffman Women's Heart Center, Kids Wish Network, Foundation on Aging, Much Love Animal Rescue, and Healing the Children.

Media Relations Consultant at Various Agencies (PMK-BNC, Rogers & Cowan, Brew PR, Hill & Knowlton, Triple Point PR, Zebra Partners, Bender/Helper Impact, Inc., The Placemaking Group, Beyond PR, Miller/Geer Associates, Barbara Bishop PR, Edelman, Stoorza, Ziegaus, Metzger & Hunt, MMPR

January 1, 1995 - Present

Award-winning media relations and strategic communications consultant providing services to global brands across sports, video gaming, toys, technology, healthcare and non-profits; secured top-tier media placements, led media tours and product launches, and supported investor relations and business development.

Media Relations / Communications at Healthcare & Non-Profit Projects – Kansas City Leukemia & Lymphoma Society; Willie Wilson Foundation; St. Luke's Muriel I. Kaufman Women's Heart Center; Kids Wish Network; Foundation on Aging; Much Love Animal Rescue; Greg Smith Bone Marrow Drive; Healing

January 1, 2001 - Present

Managed media outreach for healthcare and non-profit clients; secured coverage in Parents Magazine, NY Metro Parents and other outlets; supported campaigns and fundraising initiatives.

Media Relations / Public Relations Consultant at Various agencies and brands (PMK-BNC, Edelman, Weber Shandwick, 42West, and others)

January 1, 1995 - Present

Award-winning PR professional with 25+ years of experience in media relations, strategic communications and journalism for global and national companies. Skilled in launching products, coordinating media tours, investor relations, events, and securing top-tier media coverage across print, broadcast and digital properties. Experience includes campaigns for Pokémon, Nintendo, Activision, Scrabble, Skylanders, HP, and more; leadership in campaigns across sports, gaming, tech, healthcare and non-profits.

Media Relations Consultant at Various agencies (PMK-BNC, Rogers & Cowan, Brew PR, Hill & Knowlton, Triple Point PR, Zebra Partners, Bender/Helper Impact, Inc., The Placemaking Group, Beyond PR, Miller/Geer Associates, Barbara Bishop PR, Edelman, Stoorza, Ziegaus, Metzger & Hunt, MMPR

January 1, 1995 - Present

Award-winning, 25+ year track record in media relations and strategic communications across sports, gaming, tech, healthcare, non-profit and travel sectors. Executed product launches, media tours, partnerships, investor relations and internal/external communications initiatives for global brands.

Product Launch/Media Relations at GOLIN Media Relations

January 1, 1995 - December 31, 2012

Led product launches including Nintendo Wii, Pokémon, The Legend of Zelda: Ocarina of Time, 3DS, DSi, DS Lite, Virtual Boy; coordinated media tours; introduced Wii U post-E3; managed media and investor relations for Nintendo and HP Cable Modem Division.

Media Relations at The Kansas City Leukemia and Lymphoma Society (Blood United); Willie Wilson Foundation; St. Luke's Hospital; Muriel I. Kauffman Women's Heart Center; Kids Wish Network; Foundation on Aging; Much Love Animal Rescue; Greg Smith Bone Marrow Drive; Healing th

January 1, 2001 - Present

Led media relations and outreach for healthcare and non-profit initiatives; secured coverage in major outlets; supported fundraising and awareness campaigns.