Available to hire
I’m a marketing strategist with proven experience helping startups and digital products grow. Skilled in B2B marketing, content planning, social media, SEO, and campaign execution, I bring a mix of creativity and data-driven thinking. I thrive in fast-paced environments, collaborate well across teams, and know how to turn bold ideas into measurable results.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
Hebrew (modern)
Fluent
English
Fluent
Work Experience
CMO at Lynxi.io
December 31, 2023 - September 23, 2025Led brand positioning and GTM for AI-powered content tools for web creators.
Strategic Consultant & Grant Advisor at Israel Ministry of Economy – 'Smart Money' Program
December 31, 2023 - September 23, 2025Helped 100+ companies access global expansion grants and reshaped go-to-market strategies; developed commercial entry plans and customer acquisition strategies for new regions; supported proposal writing, bid design, and marketing readiness to unlock funding.
CMO at Lynxi.io
January 1, 2023 - September 23, 2025Led brand positioning and GTM for an AI-powered content tools platform, aligning product, messaging, and demand generation across markets.
Strategic Consultant & Grant Advisor at Israel Ministry of Economy – 'Smart Money' Program
January 1, 2023 - September 23, 2025Helped 100+ companies access global expansion grants and reshape go-to-market strategies. Developed commercial entry plans and customer acquisition strategies for new regions. Supported proposal writing, bid design, and marketing readiness to unlock funding.
Outsourced Marketing Director at Lavi Furniture
December 31, 2020 - September 23, 2025Built the marketing department from the ground up; led international rebrand and brand expansion.
CMO & Co-Founder at RolySar Ltd
December 31, 2020 - September 23, 2025Launched a global children's brand; led business development, licensing and partnerships.
Outsourced Marketing Director at Lavi Furniture
January 1, 2020 - September 23, 2025Built the marketing department from the ground up; led international branding, campaigns, and market entry work.
CMO & Co-Founder at RolySar Ltd
January 1, 2020 - September 23, 2025Launched a global children's brand; led business development, licensing & partnerships, and scaled international growth.
Marketing Fund Evaluator, Export Strategy & Business Readiness at Israel Ministry of Economy
December 31, 2014 - September 23, 2025Reviewed hundreds of grant applications across diverse industries; analyzed export potential and commercial structure of applicant companies.
Marketing Fund Evaluator, Export Strategy & Business Readiness at Israel Ministry of Economy
January 1, 2014 - September 23, 2025Reviewed grant applications, analyzed export potential and commercial structure, and provided guidance to strengthen applicants’ market entry plans and readiness.
Director of Marketing at Maccabi World Union – Maccabiah
December 31, 2013 - September 23, 2025Managed global marketing for the world’s third-largest international sports event.
Director of Marketing at Maccabi World Union – Maccabiah
January 1, 2013 - September 23, 2025Managed global marketing for the Maccabiah event, coordinating multi-market campaigns and brand storytelling.
CEO & Outsourced CMO at Lidor Consultants
January 1, 2009 - PresentStrategic growth adviser and hands-on CMO to global-scale companies. Lead commercial strategy, product-market fit, and brand evolution across industries. Develop and execute B2B/B2C marketing in infrastructure, campaigns, and team design. Wrote investor decks, proposals, and bid materials for client acquisition and scaling.
CEO & Outsourced CMO at Lidor Consultants
January 1, 2009 - PresentStrategic growth advisor and hands-on CMO to companies scaling globally; leads commercial strategy, product-market fit, and brand evolution across industries; develops B2B/B2C marketing, campaigns, and team design; writes investor decks, proposals, and bid materials for client acquisition and growth.
Senior Brand Manager – Food Category at Danshar
December 31, 2004 - September 23, 2025Reinvigorated a leading brand in the food category.
Senior Brand Manager – Food Category at Danshar
January 1, 2004 - September 23, 2025Rejuvenated product category marketing, driving growth through targeted branding and category leadership.
Category Manager – Chocolate Division at Strauss Group (Elite)
December 31, 2003 - September 23, 2025Oversaw a $20M product category; led marketing and relaunch strategy.
Category Manager – Chocolate Division at Strauss Group (Elite)
January 1, 2003 - September 23, 2025Overseeing a $20M product category; led marketing and relaunch strategy to drive growth and market share.
Brand Manager – EA, EA Sports, National Geographic at Hed Artzi Multimedia
December 31, 2000 - September 23, 2025Launched major entertainment and educational titles into the Israeli market.
Multimedia Brand Manager at Hed Artzi
January 1, 2000 - September 23, 2025Launched major entertainment and educational titles in the Israeli market for EA, EA Sports, and National Geographic.
Education
B.B.A. – International Marketing at The College of Management Academic Studies, Israel
January 11, 2030 - September 23, 2025BBA – International Marketing at College of Management Academic Studies, Israel
January 11, 2030 - September 23, 2025Qualifications
Industry Experience
Gaming, Consumer Goods, Healthcare, Media & Entertainment, Education, Manufacturing, Professional Services
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
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