Available to hire
Distinguished Emirati communications leader with over 27 years of progressive experience in strategic communications, public affairs, and stakeholder engagement across government, financial services, and public sector organizations. Proven track record of developing and executing comprehensive communications strategies that elevate organizational profiles, strengthen stakeholder relationships, and drive measurable impact. Expert in crisis communications, media relations, team leadership, and cross-cultural communication with deep understanding of UAE and international media landscapes.
Experience Level
Language
Arabic
Fluent
English
Fluent
Work Experience
Head of Strategic Communication and Partnership Section at Abu Dhabi Social Support Authority
May 1, 2019 - PresentLed values-based communications strategies aligned with organizational goals and UAE priorities; directed multidisciplinary teams; managed high-impact awareness campaigns and partnerships; steered communications through transformation and crises to maintain stakeholder confidence and workforce engagement.
Media Consultant at Ministry of Foreign Affairs and International Cooperation, UAE
May 1, 2019 - September 23, 2025Designed and executed integrated strategic communications plans for traditional and digital platforms; managed international conferences and events with cross-cultural messaging; enhanced international media coordination and diplomatic communications.
Communication Department Director at Department of Municipal Affairs
January 1, 2016 - September 23, 2025Developed municipal communication strategy across three municipalities; led internal transformation communications and crisis management; established the communications department and policy frameworks; improved public engagement and transparency.
Corporate Communication Executive at Abu Dhabi Islamic Bank
December 1, 2007 - September 23, 2025Managed strategic marketing communications and brand positioning to support expansion and differentiation.
Media Department Manager at Abu Dhabi Educational Council
April 1, 2007 - September 23, 2025Led media relations and content strategy for the UAE's educational sector transformation initiatives; built foundational communications capabilities.
Marketing Executive at Etisalat - Head Office
December 1, 1999 - September 23, 2025Launched brand campaigns and market expansion initiatives to strengthen national footprint in telecommunications.
Marketing Executive at Etisalat - Head Office
January 1, 2000 - September 23, 2025Launched career in strategic marketing communications with UAE's leading telecommunications provider, managing brand campaigns and market expansion initiatives.
Media Department Manager (Promoted from Media Executive) at Abu Dhabi Education Council
January 1, 2007 - September 23, 2025Promoted from Media Executive to lead the Media Department; responsible for developing and executing communications campaigns to raise brand visibility, manage public affairs, and engage stakeholders.
Head of Strategic Communications & Partnerships Section at Abu Dhabi Social Support Authority
January 1, 2025 - September 23, 2025Direct strategic communications, stakeholder engagement, and partnership development; oversee crisis communications, reputation management, and cross-cultural messaging across government and public sector stakeholders.
Marketing Executive at Etisalat Abu Dhabi - Head Office
December 31, 2000 - September 23, 2025Launched and progressed in strategic marketing communications with UAE's leading telecommunications provider, managing brand campaigns and market expansion initiatives; progressed to Head of Strategic Communication and Partnership Section.
Communications / Strategic Communications at Abu Dhabi Education Council (ADEC) / Abu Dhabi Education Sector
December 31, 2007 - September 23, 2025Advanced from Media Executive to Department Manager; led media relations and content strategy for UAE's education sector transformation; developed municipal communications strategy across three municipalities; orchestrated integrated PR and marketing campaigns; led crisis communications during emergencies; built department and foundational policies.
Department Manager, Communications at UAE Municipalities & Education Sector Transformation Initiatives
December 31, 2016 - September 23, 2025Led crisis communications during municipal emergencies and public issues; maintained public confidence and transparency; managed relationships with local media, community leaders, and government stakeholders.
Media Consultant at Ministry of Foreign Affairs and International Cooperation, UAE
December 31, 2019 - September 23, 2025Designed and executed integrated strategic communication plans for traditional and digital platforms; managed international conferences and government events; ensured consistent messaging and cultural alignment; optimized media office operations and international media coordination.
Media Consultant at Abu Dhabi Social Support Authority
December 31, 2025 - September 23, 2025Led strategic communications and media engagement to support social initiatives; coordinated across agencies; maintained public trust and transparency.
Education
Master of Business Administration at New York Institute of Technology
January 11, 2030 - December 1, 2006Bachelor of Media Management and Organizational Communications at Higher Colleges of Technology
January 11, 2030 - December 1, 2003Higher Diploma in Applied Media Studies at Higher Colleges of Technology
January 11, 2030 - June 1, 1997Master of Business Administration at New York Institute of Technology Abu Dhabi
January 11, 2030 - December 1, 2006Bachelor of Media Management and Organizational Communications at Higher Colleges of Technology Abu Dhabi
January 11, 2030 - December 1, 2003Higher Diploma in Applied Media Studies at Higher Colleges of Technology Abu Dhabi
January 11, 2030 - June 1, 1997Public Policy Executive Program at NYU Wagner School of Public Service Abu Dhabi
January 1, 2022 - September 23, 2025Strategic Framework for Creating Measurable Public Value through Effective Policy Communication and Stakeholder Alignment at Harvard Kennedy School Abu Dhabi
May 1, 2021 - September 23, 2025Executive Leadership Development at IMD Business School Abu Dhabi
November 1, 2020 - September 23, 2025Digital Transformation Strategies and Adaptive Leadership for the Communications Evolution at Eurocom Worldwide Abu Dhabi
March 1, 2017 - September 23, 2025Women’s Leadership Development Programme at Said Business School, Oxford University Abu Dhabi
May 1, 2014 - September 23, 2025Strategic Communications Programme at International School of Communications London
November 1, 2013 - September 23, 2025Master of Business Administration at New York Institute of Technology Abu Dhabi
December 1, 2006 - September 23, 2025Bachelor of Media Management and Organizational Communications at Higher Colleges of Technology Abu Dhabi
December 1, 2003 - September 23, 2025Higher Diploma in Applied Media Studies at Higher Colleges of Technology Abu Dhabi
June 1, 1997 - September 23, 2025Qualifications
Public Policy Executive Program
January 1, 2022 - September 23, 2025Developing and Implementing Policy for Public Value
May 1, 2021 - September 23, 2025Inspirational Leadership
November 1, 2020 - September 23, 2025Transformation: Adapt, Invent, Evolve
March 1, 2017 - September 23, 2025Women's Leadership Development Programme
May 1, 2014 - September 23, 2025Strategic Communication Program
November 1, 2013 - September 23, 2025Public Policy Executive Program
January 11, 2030 - January 1, 2022Advanced Policy Analysis, Strategic Communications & Stakeholder Engagement for Public Sector Leadership
May 1, 2021 - May 1, 2021Public Policy Executive Program
January 1, 2022 - September 23, 2025Strategic Framework for Creating Measurable Public Value through Effective Policy Communication and Stakeholder Alignment
May 1, 2021 - September 23, 2025Executive Leadership Development
November 1, 2020 - September 23, 2025Digital Transformation Strategies and Adaptive Leadership for the Communications Evolution
March 1, 2017 - September 23, 2025Women’s Leadership Development Programme
May 1, 2014 - September 23, 2025Strategic Communications Programme
November 1, 2013 - September 23, 2025Master of Business Administration
December 1, 2006 - September 23, 2025Bachelor of Media Management and Organizational Communications
December 1, 2003 - September 23, 2025Higher Diploma in Applied Media Studies
June 1, 1997 - September 23, 2025Industry Experience
Government, Financial Services, Media & Entertainment, Education, Professional Services, Other, Telecommunications
Experience Level
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