Available to hire
I am a freelance writer and content creator. My career background includes more than 20 years as a television reporter, anchor, and videographer in various news markets throughout the country. I officially “hung up” my news microphone in November 2024, but I continue to be a storyteller through content creation, whether it’s showcasing things to do in a particular destination or highlighting the top products of a small business. Let’s connect!
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Freelance Writer / Content Creator at KarlaCreates, LLC
January 1, 2025 - PresentSpecialize in developing organic and paid content strategies across sectors, driving brand engagement and visibility. Offer a comprehensive range of services, including creative concept development, script writing, filming, and editing, ensuring high-quality content delivery. Introduce products to new audiences with authenticity and professionalism, enhancing customer connection and loyalty.
National Breaking News Reporter at Spectrum News 1
September 30, 2023 - January 1, 2025Developed and delivered impactful news content with a focus on community relevance, ensuring alignment with organizational communication standards. Collaborated with senior leadership to prepare and present comprehensive reports on emerging national and international issues affecting local communities. Organized and conducted training sessions for team members on effective communication practices and viewer engagement strategies.
Anchor | Reporter at Spectrum News 1
January 12, 2021 - September 22, 2023Enhanced viewer engagement and community connection through the development of compelling narratives and interviews. Engaged with students and community organizations to promote media literacy and effective storytelling, reinforcing the importance of strategic communications in local advocacy efforts. Prepared supporting materials for public speaking engagements and community events, focusing on key initiatives and achievements.
Anchor | Reporter at WWBT NBC12
September 9, 2012 - December 20, 2020Co-anchored broadcasts and produced award-winning segments that celebrated community successes and highlighted educational initiatives. Provided editorial support to senior leadership by crafting engaging content that aligned with strategic communication goals, leading to increased public awareness and community involvement. Developed and implemented community outreach programs, including the “Star Student” segment, to recognize local youth contributions and foster relationships with educational institutions.
Education
Master of Arts in Journalism at University of Missouri, Columbia
August 15, 2000 - August 23, 2002Bachelor of Arts in Journalism at Loyola University, New Orleans
August 11, 1996 - December 17, 1999Qualifications
Industry Experience
Media & Entertainment
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