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I'm Alaa Ali, a Communications Specialist based in Beirut with experience in building customer relationships, stakeholder engagement, and donor communications for NGOs and UN agencies. I love turning data into clear, compelling stories and designing processes that improve efficiency and impact across campaigns, events, and digital channels. In my recent roles, I led CRM improvements at a Beirut-based BPO, supported UNRWA's community engagement initiatives, and coordinated crisis-response communications during the Beirut blast. I work in Arabic and English, enjoy collaborating with diverse teams, and am passionate about delivering measurable, visible outcomes.…I'm Alaa Ali, a Communications Specialist based in Beirut with experience in building customer relationships, stakeholder engagement, and donor communications for NGOs and UN agencies. I love turning data into clear, compelling stories and designing processes that improve efficiency and impact across campaigns, events, and digital channels. In my recent roles, I led CRM improvements at a Beirut-based BPO, supported UNRWA's community engagement initiatives, and coordinated crisis-response communications during the Beirut blast. I work in Arabic and English, enjoy collaborating with diverse teams, and am passionate about delivering measurable, visible outcomes.

Alaa Ali

Content Producer, Content Creator, Media Coordinator, +2

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I'm Alaa Ali, a Communications Specialist based in Beirut with experience in building customer relationships, stakeholder engagement, and donor communications for NGOs and UN agencies. I love turning data into clear, compelling stories and designing processes that improve efficiency and impact across campaigns, events, and digital channels. In my recent roles, I led CRM improvements at a Beirut-based BPO, supported UNRWA's community engagement initiatives, and coordinated crisis-response communications during the Beirut blast. I work in Arabic and English, enjoy collaborating with diverse teams, and am passionate about delivering measurable, visible outcomes.…I'm Alaa Ali, a Communications Specialist based in Beirut with experience in building customer relationships, stakeholder engagement, and donor communications for NGOs and UN agencies. I love turning data into clear, compelling stories and designing processes that improve efficiency and impact across campaigns, events, and digital channels. In my recent roles, I led CRM improvements at a Beirut-based BPO, supported UNRWA's community engagement initiatives, and coordinated crisis-response communications during the Beirut blast. I work in Arabic and English, enjoy collaborating with diverse teams, and am passionate about delivering measurable, visible outcomes.

Available to hire

I’m Alaa Ali, a Communications Specialist based in Beirut with experience in building customer relationships, stakeholder engagement, and donor communications for NGOs and UN agencies. I love turning data into clear, compelling stories and designing processes that improve efficiency and impact across campaigns, events, and digital channels. In my recent roles, I led CRM improvements at a Beirut-based BPO, supported UNRWA’s community engagement initiatives, and coordinated crisis-response communications during the Beirut blast. I work in Arabic and English, enjoy collaborating with diverse teams, and am passionate about delivering measurable, visible outcomes.

Skills

CRM

Experience Level

CRM

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

CRM Officer at MyTeam (Business Process Outsourcing)

January 1, 2024 - Present

Reduced time-to-fill from ~40 to ~25 days and early attrition by ~25%; built a CRM hygiene playbook (field rules, required stages, SLAs) and ran enablement sessions that maintained data completeness > 98% and forecast accuracy. Developed customer lifecycle segmentation (new/active/churn-risk) and journeys (email/SMS/in-app) to lift Marketing Qualified Leads (MQL) → meeting by ~20% and retention by ~32%. Built an executive dashboard with revenue, time-to-fill, win rate, and Net Promoter Score that informed quarterly planning and reduced stalled deals by ~33%. Partnered with Sales to run A/B tests on outreach (subject lines, send-time), improving reply rate by ~20%. Led GDPR-aware opt-in/consent cleanup and suppression rules, reducing compliance flags and improving deliverability to ~95%.

Community Engagement Specialist at United Nations Relief and Works Agency for Palestinian Refugees (UNRWA)

December 1, 2023 - September 24, 2025

Co-created and executed country-level communications strategy (media, social, events) aligned to programme milestones; produced briefs and messaging for spokespeople. Represented the Historic Archive Project to donors/stakeholders, contributing to $1.5M secured through decks, media kits, and visibility assets. Supported Trio Joubran fundraiser communications (media lists, VIP invites, talking points), helping raise $250K and securing multi-outlet coverage. For the E-UNRWA app launch, conducted audience analysis, Focus Group Discussions / In-Depth Interviews, and field trainings across camps; drove +1,500 new onboarded accounts and resolved ~250 support tickets post-launch. Built local media relationships and coordinated press events/briefings; delivered releases and photos to press on tight crisis timelines. Presented results at UNA dCom 2024, consolidating outcomes, lessons learned, and visibility KPIs for senior audiences.

Coordinator at DPNA (Development for People and Nature Association) – Beirut Field Office

December 1, 2020 - September 24, 2025

Coordinated response for the Rmeil–Achrafieh blast; assessed ~200 households, prioritized cases, and cut turnaround by 3 days via centralized triage. Identified protection risks for migrant families; escalated 15 high-risk cases to PSS/Shelter services with documented follow-up. Produced concise trip reports and beneficiary stories to inform donor updates and reporting/visibility packages.