Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Soneiya Soneiya, a Singapore-based strategic creative lead and art director with 10 years of experience guiding brand transformations for global leaders, including Heineken, EDB, and TÜV SÜD. I bridge high-level creative vision with hands-on execution and am an early adopter of Generative AI, using AI-driven workflows to accelerate ideation, prototype concepts, and scale creative production. I thrive on collaborative, multi-stakeholder projects and authentic community engagement. I specialise in turning strategy into compelling visual storytelling, and I routinely work with external vendors and cross-functional teams to meet tight delivery windows. My approach combines creative leadership with practical execution, enabling professionalization and measurable impact for brands and audiences alike.…Hi, I’m Soneiya Soneiya, a Singapore-based strategic creative lead and art director with 10 years of experience guiding brand transformations for global leaders, including Heineken, EDB, and TÜV SÜD. I bridge high-level creative vision with hands-on execution and am an early adopter of Generative AI, using AI-driven workflows to accelerate ideation, prototype concepts, and scale creative production. I thrive on collaborative, multi-stakeholder projects and authentic community engagement. I specialise in turning strategy into compelling visual storytelling, and I routinely work with external vendors and cross-functional teams to meet tight delivery windows. My approach combines creative leadership with practical execution, enabling professionalization and measurable impact for brands and audiences alike.

SONEIYA SONEIYA

Art Director, Graphic Designer, Creative Director, +6





Hi, I’m Soneiya Soneiya, a Singapore-based strategic creative lead and art director with 10 years of experience guiding brand transformations for global leaders, including Heineken, EDB, and TÜV SÜD. I bridge high-level creative vision with hands-on execution and am an early adopter of Generative AI, using AI-driven workflows to accelerate ideation, prototype concepts, and scale creative production. I thrive on collaborative, multi-stakeholder projects and authentic community engagement. I specialise in turning strategy into compelling visual storytelling, and I routinely work with external vendors and cross-functional teams to meet tight delivery windows. My approach combines creative leadership with practical execution, enabling professionalization and measurable impact for brands and audiences alike.…Hi, I’m Soneiya Soneiya, a Singapore-based strategic creative lead and art director with 10 years of experience guiding brand transformations for global leaders, including Heineken, EDB, and TÜV SÜD. I bridge high-level creative vision with hands-on execution and am an early adopter of Generative AI, using AI-driven workflows to accelerate ideation, prototype concepts, and scale creative production. I thrive on collaborative, multi-stakeholder projects and authentic community engagement. I specialise in turning strategy into compelling visual storytelling, and I routinely work with external vendors and cross-functional teams to meet tight delivery windows. My approach combines creative leadership with practical execution, enabling professionalization and measurable impact for brands and audiences alike.

Available to hire

Hi, I’m Soneiya Soneiya, a Singapore-based strategic creative lead and art director with 10 years of experience guiding brand transformations for global leaders, including Heineken, EDB, and TÜV SÜD. I bridge high-level creative vision with hands-on execution and am an early adopter of Generative AI, using AI-driven workflows to accelerate ideation, prototype concepts, and scale creative production. I thrive on collaborative, multi-stakeholder projects and authentic community engagement.

I specialise in turning strategy into compelling visual storytelling, and I routinely work with external vendors and cross-functional teams to meet tight delivery windows. My approach combines creative leadership with practical execution, enabling professionalization and measurable impact for brands and audiences alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Junior Art Director at REDINOX

January 1, 2025 - September 24, 2025

Led end-to-end project execution for branding and marketing initiatives, ensuring timely delivery that aligned with client goals and brand standards. Primary liaison with clients, offering creative direction and solutions under tight deadlines. Supervised and guided creative teams in developing storyboards, videos, and social media content using Adobe Creative Suite, Canva, and other tools to ensure quality output within short timelines. Produced high-quality visual assets across platforms by efficiently managing workflows and utilizing industry-standard design software. Designed and built responsive EDMs using Stripo, contributing to improved campaign quality and faster deployment of email marketing assets.

Art Director / Assistant Director at Cinephile Film Lab

January 1, 2025 - September 24, 2025

Worked closely with the director to shape scenes that matched the script and visual intent, contributing to cohesive storytelling. Managed pre-production planning and on-set logistics, using organizational tools and templates to streamline coordination. Provided creative input during editing and reviews to enhance narrative flow and visual consistency using Premiere Pro and After Effects.

Graphic Designer at Pistiprints

January 1, 2017 - September 24, 2025

Designed and prepared a variety of print materials including banners, name cards, and T-shirts, using Photoshop and Illustrator to deliver polished results quickly. Ensured visual consistency across deliverables while managing revisions and approvals with efficiency. Adapted to tight production schedules, creating multiple outputs in short periods without compromising quality.

Graphic Designer at Times Experience

January 1, 2016 - September 24, 2025

Created event-related marketing visuals using Photoshop, InDesign, and Illustrator, aligned with brand and promotional goals. Delivered design assets promptly for campaign launches, demonstrating speed and proficiency in multiple creative tools.

Graphic Designer at Marshall Cavendish

January 1, 2016 - September 24, 2025

Updated layouts and enhanced visuals for educational publications using InDesign, Illustrator, and Photoshop. Collaborated with editorial teams to ensure layout accuracy and production readiness within tight deadlines.

Creative Lead at Bhaskar’s Arts Academy

January 1, 2025 - September 24, 2025

Created promotional materials — posters, teaser videos, and social media content — using a range of software including Premiere Pro, Photoshop, Illustrator, Adobe Express and Canva. Aligned all creative outputs with the academy’s vision while managing multiple deadlines for different productions.

Creative Lead (Freelance) at Bhaskar's Arts Academy

January 1, 2016 - January 1, 2026

Brand transformation: Built the Academy’s social media presence from scratch; established a professional brand identity for an Indian classical dance school in Singapore. Crisis strategy: COVID-19 digital content strategies to maintain community connection and brand visibility. Multi-channel execution: produced promotional assets, including teaser videos and social media campaigns; utilized AI image expansion and generative design to create high-impact posters and multimedia content.

Project Lead (MOE Tamil Language Project) at REDINOX

January 1, 2020 - January 1, 2025

Orchestrated the full production lifecycle for educational animation, including flow design and storyboard preparation. Integrated AI-generated visuals and AI audio enhancement to streamline storyboard and refine VO quality. Operational efficiency: Reduced email marketing production timelines, delivering high-quality, responsive EDMs within 1–2 days using Stripo.

Art Director | Assistant Director at Cinephile Film Lab

January 1, 2024 - January 1, 2025

Award-Winning Direction: Contributed to film projects that achieved festival selection and won industry awards. Logistics Management: On-set logistics and pre-production planning to ensure a seamless transition from script to screen.

Graphic Designer at Pistiprints, Times Experience, Marshall Cavendish

January 1, 2016 - January 1, 2017

Executed high-volume print and digital assets, from educational publication layouts to event-related marketing visuals, consistently meeting rapid production schedules.

Junior Art Director / Project & Graphic Lead at REDINOX

January 1, 2020 - January 1, 2025

Project Lead for MOE Tamil Language Project: orchestrated the full production lifecycle for educational animation, including flow design and storyboard preparation. Integrated AI-generated visuals and AI audio enhancement to streamline storyboarding and refine VO quality. Operational efficiency: Reduced email marketing production timelines, delivering high-quality, responsive EDMs within 1–2 days using Stripo.

Art Director / Assistant Director (Freelance) at Cinephile Film Lab

January 1, 2024 - January 1, 2025

Award-Winning Direction: Contributed to film projects that achieved festival selection and won industry awards. Logistics Management: Oversaw on-set logistics and pre-production planning to ensure a seamless transition from script to screen.