Erica Xiao

Developed brand identities and visual systems for lifestyle and beauty concepts. Created responsive web prototypes using Figma and Framer. Designed digital campaign assets for web, EDM, and social media.

Client Advisor at Zimmermann

Styled VIP clients in a luxury retail environment and helped grow the Chinese customer base. Delivered tailored brand experiences aligned with Zimmermann’s design values. Shared client insights with HQ to support campaign and design decisions.

Branding & Packaging at One More Café

Developed a fictional café brand identity system with logo, packaging, and social media toolkit. Focused on creating a warm, lifestyle-driven aesthetic to capture a community-oriented audience.

Branding & Packaging at AŌTŪ Fashion

Created a conceptual fashion boutique identity system. Explored bold typography, minimalist packaging, and luxury-inspired visuals to establish a modern, fashion-forward brand presence.

UI/UX Design at Daisy Journal

Designed a conceptual mobile journaling app prototype in Figma, focusing on user flows, wireframes, and interaction design. Demonstrated an end-to-end design process.

Marketing Strategist (University Project) at La Roche-Posay

Designed a conceptual awareness campaign to promote sunscreen use across different customer groups. Delivered campaign strategy, social media concepts, and point-of-sale marketing ideas.

Freelance Digital Designer at Self-Employed

Developed brand identities and visual systems for lifestyle and beauty concepts. Created responsive web prototypes using Figma and Framer. Designed digital campaign assets for web, EDM, and social media.

Client Advisor at Zimmermann

Styled VIP clients in a luxury retail environment and helped grow the Chinese customer base. Delivered tailored brand experiences aligned with Zimmermann’s design values. Shared client insights with HQ to support campaign and design decisions.

Branding & Packaging at One More Café

Developed a fictional café brand identity system with logo, packaging, and social media toolkit. Focused on creating a warm, lifestyle-driven aesthetic to capture a community-oriented audience.

Branding & Packaging at AŌTŪ Fashion

Created a conceptual fashion boutique identity system. Explored bold typography, minimalist packaging, and luxury-inspired visuals to establish a modern, fashion-forward brand presence.

UI/UX Design at Daisy Journaling App

Designed a conceptual mobile journaling app prototype in Figma, focusing on user flows, wireframes, and interaction design. Demonstrated an end-to-end design process.

Marketing Strategist (University Project) at La Roche-Posay

Designed a conceptual awareness campaign to promote sunscreen use across different customer groups. Delivered campaign strategy, social media concepts, and point-of-sale marketing ideas.

Freelance Digital Designer at Self-Employed / Freelance

Developed brand identities and visual systems for lifestyle and beauty concepts. Created responsive web prototypes using Figma and Framer. Designed digital campaign assets for web, EDM, and social media.

Client Advisor at Zimmermann

Styled VIP clients in a luxury retail environment and helped grow the Chinese customer base. Delivered tailored brand experiences aligned with Zimmermann’s design values. Shared client insights with HQ to support campaign and design decisions.

Branding & Packaging at One More Café

Developed a fictional café brand identity system with logo, packaging, and social media toolkit. Focused on creating a warm, lifestyle-driven aesthetic to capture a community-oriented audience.

Branding & Packaging at AŌTŪ Fashion

Created a conceptual fashion boutique identity system. Explored bold typography, minimalist packaging, and luxury-inspired visuals to establish a modern, fashion-forward brand presence.

UI/UX Design at Daisy Journaling App

Designed a conceptual mobile journaling app prototype in Figma, focusing on user flows, wireframes, and interaction design. Demonstrated an end-to-end design process.

Marketing Strategist (University Project) at La Roche-Posay

Designed a conceptual awareness campaign to promote sunscreen use across different customer groups. Delivered campaign strategy, social media concepts, and point-of-sale marketing ideas.

Freelance Digital Designer at Self-Employed

Developed brand identities and visual systems for lifestyle and beauty concepts. Created responsive web prototypes using Figma and Framer. Designed digital campaign assets for web, EDM, and social media.

Client Advisor at Zimmermann

Styled VIP clients in a luxury retail environment and helped grow the Chinese customer base. Delivered tailored brand experiences aligned with Zimmermann’s design values. Shared client insights with HQ to support campaign and design decisions.

Branding & Packaging at One More Café

Developed a fictional café brand identity system with logo, packaging, and social media toolkit. Focused on creating a warm, lifestyle-driven aesthetic to capture a community-oriented audience.

Branding & Packaging at AŌTŪ Fashion

Created a conceptual fashion boutique identity system. Explored bold typography, minimalist packaging, and luxury-inspired visuals to establish a modern, fashion-forward brand presence.

UI/UX Design at Daisy Journaling App

Designed a conceptual mobile journaling app prototype in Figma, focusing on user flows, wireframes, and interaction design. Demonstrated an end-to-end design process.