Head of Marketing Department at BTL Georgia

Led the rebranding and market repositioning following ownership transfer, ensuring a seamless transition and maintaining brand credibility. Drove a comprehensive marketing strategy that increased global brand recognition by 40% and positioned Georgia as a top MICE destination. Spearheaded post-acquisition branding, built cross-functional teams, and established strategic partnerships with key clients and industry bodies. Implemented data-driven digital transformation, boosting website traffic by 30% and social media engagement by 40%. Managed a multi-million-dollar annual budget, optimized spend for ROI, and mentored a high-performing team of marketing, sales, and creative professionals. Built a culture of innovation, tracked KPIs including lead conversion, engagement metrics, and client retention to sustain growth.

Corporate Sales Manager & Project Manager at BTL – Business Travel Leisure

Developed and executed B2B sales and marketing strategies, resulting in a 25% revenue increase in the first year. Strengthened relationships with government agencies and private sector clients, securing long-term contracts. Led cross-functional projects across marketing, operations, and client onboarding; delivered multiple corporate travel programs and events.