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I'm Tripti Yadav, a results-driven eCommerce Manager with over 11 years of global experience driving digital marketing, sales, and business strategy for top retail brands across the UK, US, EU, and India. I excel at building eCommerce operations from scratch, growing website and Amazon channels, managing multi-million-pound budgets, and delivering double-digit revenue growth. I’m adept at leading cross-functional teams, turning data into actionable insights, and optimizing the customer journey to boost acquisition, conversion, and lifetime value. I'm seeking a senior leadership role to scale digital commerce for a high-growth brand.…I'm Tripti Yadav, a results-driven eCommerce Manager with over 11 years of global experience driving digital marketing, sales, and business strategy for top retail brands across the UK, US, EU, and India. I excel at building eCommerce operations from scratch, growing website and Amazon channels, managing multi-million-pound budgets, and delivering double-digit revenue growth. I’m adept at leading cross-functional teams, turning data into actionable insights, and optimizing the customer journey to boost acquisition, conversion, and lifetime value. I'm seeking a senior leadership role to scale digital commerce for a high-growth brand.

Tripti Yadav

UX Designer, Web Designer, UI Designer, +7

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I'm Tripti Yadav, a results-driven eCommerce Manager with over 11 years of global experience driving digital marketing, sales, and business strategy for top retail brands across the UK, US, EU, and India. I excel at building eCommerce operations from scratch, growing website and Amazon channels, managing multi-million-pound budgets, and delivering double-digit revenue growth. I’m adept at leading cross-functional teams, turning data into actionable insights, and optimizing the customer journey to boost acquisition, conversion, and lifetime value. I'm seeking a senior leadership role to scale digital commerce for a high-growth brand.…I'm Tripti Yadav, a results-driven eCommerce Manager with over 11 years of global experience driving digital marketing, sales, and business strategy for top retail brands across the UK, US, EU, and India. I excel at building eCommerce operations from scratch, growing website and Amazon channels, managing multi-million-pound budgets, and delivering double-digit revenue growth. I’m adept at leading cross-functional teams, turning data into actionable insights, and optimizing the customer journey to boost acquisition, conversion, and lifetime value. I'm seeking a senior leadership role to scale digital commerce for a high-growth brand.

Available to hire

I’m Tripti Yadav, a results-driven eCommerce Manager with over 11 years of global experience driving digital marketing, sales, and business strategy for top retail brands across the UK, US, EU, and India. I excel at building eCommerce operations from scratch, growing website and Amazon channels, managing multi-million-pound budgets, and delivering double-digit revenue growth.

I’m adept at leading cross-functional teams, turning data into actionable insights, and optimizing the customer journey to boost acquisition, conversion, and lifetime value. I’m seeking a senior leadership role to scale digital commerce for a high-growth brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Ecommerce Manager at Armour Home Electronics

June 1, 2025 - September 24, 2025

Managed PnL with stock forecast and plan for FBA in US; Managed Amazon PPC ads and campaign budgets through Helium 10; Oversaw Website relaunch project along with Amazon store updates; Handled marketing budget of £20,000 per month.

Ecommerce Sales and Marketing Manager at Hearing Direct International, UK

December 1, 2024 - September 24, 2025

Led 30% revenue growth in first 6 months; Developed and led digital marketing strategy; Managed marketing ROI with revenue ~£3M; Directed digital sales process for US, UK and EU via website, Amazon and Walmart; Planned and executed SEO, Google Ads, affiliate, social media, email marketing, PR; Launched new website and optimized UI/UX; Analyzed data and reported to senior management; Improved UI/UX using data analytics with Shopify developers.

E-commerce Business Manager at Ikai Asai

August 1, 2021 - September 24, 2025

Owned category PnL; Drove 0 to 300K GBP in one month; Managed sales, merchandising and customer insights on website and Amazon; Directed digital marketing agency; Led data analytics team; Forecasted inventory and optimized product positioning; Expanded traffic and conversion through improved customer experience.

Category Manager E-commerce, Men at Lifestyle Stores

September 1, 2020 - September 24, 2025

Headed Men’s online business across own website and marketplace; Managed 6 private label brands and 40 external brands; Ensured margin delivery, managed markdowns for private labels; Managed marketplace sales, inventory, pricing and reviews; Built marketing calendar and push notifications; Reduced returns by 2%.

E-commerce Sales and Merchandising Manager at Aditya Birla Fashion and Retail (ABFRL)

December 1, 2019 - September 24, 2025

Collaborated with marketing and content teams to drive sales for brand websites via GTM and promotions; Managed monthly/annual sales budgets for marketplace and brand sites; Developed online merchandising strategies and promotional calendars; Led a team of 23 members; Award: Emerging Leader Award 2019.

Maternity Break

July 1, 2025 - Present

Maternity leave.

E-commerce Sales and Marketing Manager at Hearing Direct International

January 1, 2023 - December 31, 2024

Developed and led digital marketing strategy for the business and managed marketing budget (ROI) with revenue of approximately £3M; Directed and implemented digital sales processes for US, UK and EU via website, Amazon and Walmart; Planned and executed digital marketing activity across SEO, Google Ads, affiliate, social media, email marketing, PR; Launched new website and optimized UI/UX; Analyzed data for senior management.

E-commerce Business Manager at Ikai Asai

December 1, 2020 - August 31, 2021

Complete ownership of category PnL; grew revenue from 0 to £300K in one month; Managed sales, merchandising and customer insights on website and Amazon; Directed digital marketing agency for promotions and ROI targets; Managed data analytics to identify trends and inform long-term product development; Forecasted inventory and planned positioning to maximize visibility.

Category Manager E-commerce, Men at Lifestyle Stores

December 1, 2019 - September 30, 2020

Headed Men online business with 6 private label brands and 40 external brands; Managed margins, markdowns, and marketplace sales; Built listings, inventory, content, fulfilment, pricing, and reviews; Framed marketing calendar and promotions; Reduced customer returns by 2%.

E-commerce Sales and Merchandising Manager at Aditya Birla Fashion and Retail

September 1, 2012 - December 31, 2019

Outlined with marketing & content teams for driving online sales for brand websites through GTM, promotions and content; Planned monthly & annual sales budgets for marketplace and brand websites; Modeled and executed online merchandise strategies and promotion calendars; Managed a team of 23; Award: Emerging Leader Award 2019.