Hello, I’m Lydia Vita (Lydia Varela-Anastasiadou Wilhelm Pieck), a versatile graphic designer with over 10 years of experience shaping brands across branding, packaging, political communication, and advertising. I’m passionate about creating visual identities and campaigns that resonate, driving engagement and business growth. I’m adept at delivering cohesive design across digital and print, collaborating with diverse teams to bring ideas to life with purpose and consistency. From fast-paced agency environments in Thessaloniki to multi-channel campaigns for national brands and political candidates, I combine creative excellence with practical strategy. I’m proficient in Adobe Creative Suite, UI/UX collaboration with developers, and building scalable brand systems, while mentoring others and delivering training to help teams elevate their design game.

Lydia Varela Anastasiadou Wilhelm Pieck

Hello, I’m Lydia Vita (Lydia Varela-Anastasiadou Wilhelm Pieck), a versatile graphic designer with over 10 years of experience shaping brands across branding, packaging, political communication, and advertising. I’m passionate about creating visual identities and campaigns that resonate, driving engagement and business growth. I’m adept at delivering cohesive design across digital and print, collaborating with diverse teams to bring ideas to life with purpose and consistency. From fast-paced agency environments in Thessaloniki to multi-channel campaigns for national brands and political candidates, I combine creative excellence with practical strategy. I’m proficient in Adobe Creative Suite, UI/UX collaboration with developers, and building scalable brand systems, while mentoring others and delivering training to help teams elevate their design game.

Available to hire

Hello, I’m Lydia Vita (Lydia Varela-Anastasiadou Wilhelm Pieck), a versatile graphic designer with over 10 years of experience shaping brands across branding, packaging, political communication, and advertising. I’m passionate about creating visual identities and campaigns that resonate, driving engagement and business growth. I’m adept at delivering cohesive design across digital and print, collaborating with diverse teams to bring ideas to life with purpose and consistency.

From fast-paced agency environments in Thessaloniki to multi-channel campaigns for national brands and political candidates, I combine creative excellence with practical strategy. I’m proficient in Adobe Creative Suite, UI/UX collaboration with developers, and building scalable brand systems, while mentoring others and delivering training to help teams elevate their design game.

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Language

Greek, Modern
Fluent
English
Fluent
German
Beginner

Work Experience

Senior Graphic Designer at PILIDES S.A. (Advertisment Agency)
December 31, 2023 - October 22, 2025
Created digital and print visuals for campaigns including political visuals; developed integrated brand strategies across channels; performed UI/UX collaboration with developers.
Senior Graphic Designer at PILIDES S.A. (Advertisment Agency)
December 31, 2023 - September 24, 2025
Created visual campaigns across print and digital channels; collaborated with clients to ensure brand consistency.
Senior Graphic Designer at PILIDES S.A. (Advertisment Agency)
December 31, 2023 - September 24, 2025
Created visual content for websites, apps, and campaigns supporting successful political candidates (e.g., Tzitzikostas, Ntoumos, Tsakiris). Led campaigns that improved user engagement and boosted client revenues. Worked with developers to enhance UI/UX design. Developed integrated brand strategies across all communication channels.
Senior Graphic Designer at PILIDES S.A. (Advertisment Agency)
December 31, 2023 - September 24, 2025
Created visual content for websites, apps, and campaigns supporting successful political candidates. Led campaigns that improved user engagement and boosted client revenues. Worked with developers to enhance UI/UX design. Developed integrated brand strategies across all communication channels.
Packaging Designer at DUST + CREAM (Professional Make-Up)
September 30, 2021 - October 22, 2025
Designed the Summer Limited Edition collection (sold out within a month, 20% revenue increase); co-led the Christmas collection project; rebranded 5,000+ SKUs; created men’s product visuals for stores; designed and implemented employee uniforms worn in 180+ stores in Greece and Cyprus.
Packaging Designer at DUST + CREAM (Professional Make-Up)
September 30, 2021 - September 24, 2025
Designed Summer Limited Edition collection (sold out within a month, + revenue 20%). Co-led Christmas collection project; rebranded 5,000+ SKUs; created men's product visuals; designed employee uniforms worn in 180+ stores.
Instructor – Photoshop | Illustrator & Print Production at BLENDER (Advertisment Agency) & IEK DELTA Vocational Institute
June 30, 2021 - October 22, 2025
Delivered practical and theoretical training to young professionals; created structured coursework with a focus on skill development; managed digital file structures for improved organization.
Instructor – Photoshop | Illustrator & Print Production at IEK DELTA Vocational Institute
June 30, 2021 - September 24, 2025
Delivered practical and theoretical training to young professionals. Created structured coursework with a focus on skill development.
Instructor – Photoshop, Illustrator & Print Production at IEK DELTA Vocational Institute
June 30, 2021 - September 24, 2025
Delivered practical and theoretical training to young professionals; created structured coursework; taught Photoshop and Print Production.
Senior Graphic Designer at PILIDES S.A. (Advertisment Agency)
December 31, 2020 - September 24, 2025
Developed sales campaigns and packaging concepts; reorganized archives; improved print procurement efficiency.
Graphic Designer at BLENDER (Advertisment Agency)
December 31, 2020 - September 24, 2025
Delivered branding and design for clients; created launch materials for PARTYTURA music store; managed website content and visuals for web publishing; contributed to social media campaigns.
Senior Graphic Designer at BUTTERFLY LTD (Advertisment Agency)
May 31, 2019 - October 22, 2025
Designed brand identity and social media content for 89 RAINBOW radio; led packaging for GEFSINUS Group (10,000+ SKUs); oversaw packaging production and quality control with local and national print vendors.
Graphic Designer at BUTTERFLY LTD (Advertisment Agency)
May 31, 2019 - September 24, 2025
Designed brand identity and social media content for 89 RAINBOW radio station. Led design for GEFSINUS Group’s food packaging (10,000+ SKUs) and store layouts in universities. Oversaw packaging production and quality control with local and national print vendors.
Graphic Designer at BUTTERFLY LTD (Advertisment Agency)
May 31, 2019 - September 24, 2025
Designed brand identity and social media content for 89 RAINBOW radio; led packaging for GEFSINUS Group (10,000+ SKUs); oversaw packaging production and quality control with local and national print vendors.
Creative Manager at METROMEDIA GROUP (ZOO RADIO, VELVET RADIO, REPUBLIC RADIO, METROPOLIS, METROSPORT, GOLD MALL)
May 31, 2018 - October 22, 2025
Designed radio show branding; wrote and produced audio ads for Identity magazine launches; created brand identity for Gold Mall (10,000+ stores); designed logotypes and visuals for Metropolis 95.5 sports radio.
Senior Graphic Designer at METROMEDIA GROUP
May 31, 2018 - September 24, 2025
Created digital and print visuals for ZORPIDIS travel agency; materials are still in use. Designed content for food and beverage clients’ social media campaigns. Delivered political campaign visuals: logos, brochures, web ads, and websites. Conducted print market research to reduce costs. Designed booths and branding for clients in the Thessaloniki International Fair.
Creative Manager at METROMEDIA GROUP (ZOO RADIO, VELVET RADIO, REPUBLIC RADIO, METROPOLIS, METROSPORT, GOLD MALL)
May 31, 2018 - September 24, 2025
Designed radio show branding; wrote and produced audio ads; created brand identity for Gold Mall (10,000+ local stores) increasing company growth by 45%; designed logotypes and visuals for Metropolis 95.5.
Graphic Designer at PILIDES S.A. (Advertisment Agency)
April 30, 2017 - October 22, 2025
Developed sales campaigns and promotional materials; designed brand identities and packaging concepts; supported print production and cross-channel campaigns.
Senior Graphic Designer at PILIDES S.A. (Advertisment Agency)
April 30, 2017 - September 24, 2025
Developed brand identities and promotional materials; created Condito’s vegan product packaging, expanding the product line. Reorganized company archives to streamline internal processes; system still in use. Introduced competitive print vendors, increasing profitability.
Senior Graphic Designer at PILIDES S.A. (Advertisment Agency)
April 30, 2017 - September 24, 2025
Developed sales campaign for GX SHOES; created Condito vegan product packaging; reorganized company archives; introduced competitive print vendors increasing profitability.
Creative Manager at INTERSALONIKA INSURANCE
April 30, 2016 - September 24, 2025
Designed and applied signage for a fleet of 2,000+ vehicles, updated weekly. Handled shipment coordination and communication across branches. Produced layouts for cards, folders, signage, and print materials. Designed packaging for GEMA, the company’s raw material subsidiary.
Senior Graphic Designer at INTERSALONIKA INSURANCE
April 30, 2016 - September 24, 2025
Corporate branding, vehicle signage, print production, advertising design, and store branding.
Junior Graphic Designer at PILIDES S.A. (Advertisment Agency)
March 31, 2015 - October 22, 2025
Designed brand and launch materials for PARTYTURA music store; managed website content and optimized visuals for web publishing; created and enhanced graphics for social media and marketing campaigns.
Junior Graphic Designer at PILIDES S.A. (Advertisment Agency)
March 31, 2015 - September 24, 2025
Designed logos, store branding, event promotion, social media setup; retail campaign; small-business branding.

Education

Graphic & Web Media Design Vocational Diploma at IEK Sindos
January 1, 2009 - January 1, 2011
Graphic & Web Media Design Vocational Diploma at IEK Sindos
January 1, 2009 - January 1, 2011
Graphic & Web Media Design Vocational Diploma at IEK Sindos
January 1, 2009 - December 31, 2011

Qualifications

ECDL Certification
January 11, 2030 - September 24, 2025
ECDL Certification
January 11, 2030 - September 24, 2025
Social Media Manager – ALFA Institute
January 1, 2017 - January 1, 2018
Packaging Design – KEK Training Center
January 1, 2018 - December 31, 2018
Marketing Seminar – Online
January 1, 2022 - December 31, 2022
ECDL Certification
January 11, 2030 - October 22, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Education, Government, Professional Services
    EUROKTEO - Technical Inspection of Vehicles

    EUROKTEO - Technical Inspection of Vehicles
    EUROKTEO was founded in 2007 by Mr. Emmanouil Charisis to provide vehicle owners with the ability to carry out technical inspections on their vehicles.

    I redesigned the company’s logo, rebranding its colors, typography, and tagline. I created viral campaigns that boosted the company’s visibility and significantly increased its social media followers. At the same time, I led a small team and collaborated with an external partner to ensure optimal KTEO (Vehicle Technical Inspection Center) management.

    As Head of the Marketing Department, I was responsible for the visual communication of all the additional companies under the KTEO umbrella. I managed social media postings using a monthly content calendar, launched campaigns that are still active today, and played a leading role in all aspects of external communication.

    Additionally, I gave an interview to Mr. Haris Lalatsis (YouTube) regarding the nationwide research on driving behavior conducted in Greece by a KTEO. ()

    Dust + Cream "Blossom" Limited Edition Line

    DUST+CREAM is a Greek company specializing in the production and retail of cosmetics, makeup, and personal care products.

    I designed and created the Limited Edition summer collection for Dust + Cream, which sold out in the first month of launch for the first time in the company’s history, thus increasing its revenue by 20%.

    Political Campaigns

    I designed and developed attractive visual concepts for websites, applications, and marketing materials, which contributed to the election of political figures such as: Apostolos Tzitzikostas, Governor of Western Macedonia, Giannis Ntoumos, Mayor of Katerini, Pantelis Tsakiris, Mayor of Oreokastro, Melina Dermetziopoulou, Deputy Governor of Health & Social Solidarity, Western Macedonia Region, Giorgos Triantafyllidis, Municipal Councilor of Pavlos Melas.

    89 Rainbow - Radio Station

    At 89RAINBOW, the music of the past meets the music of today.

    I designed the visual identity for 89 RAINBOW, a radio station in Thessaloniki that plays rock and alternative music. At the same time, I created promotional activities for its Facebook page through creative ideas for contests, both on the Facebook page and during radio shows.

    Fanis Baboulas & Son - Funeral Services

    The “Fanis Baboulas & Son” project was one of the first freelance projects I started. I designed the visuals for their campaigns throughout the seasons. The campaigns for this project went viral across Greece, to the point where CNN interviewed Mr. Vasilis Baboulas. I also gave my first interviews — one to a Greek website and another to VICE Greece - about the character of “Haroulis-Baboulas.” The wordplay became a hit within the Greek community - and it still is.

    Φυτίλι / Fytili — Founder & Creative Director (Podcast & Blog)

    • Founded and managed Fytili, a creative storytelling podcast and blog featuring guests from diverse fields.
    • Produced, recorded, and edited episodes, coordinating with multiple contributors to create authentic, engaging content.
    • Developed social media strategy and content for promoting the podcast/blog across platforms (Instagram, Facebook, LinkedIn).
    • Built a community of listeners/readers, encouraging honest conversations and engagement.
    • Leveraged storytelling skills to create meaningful content that connects audiences emotionally.
    • Coordinated all aspects of the project independently — from concept to publication and promotion.