Lydia Varela Anastasiadou Wilhelm Pieck
Hello, I’m Lydia Vita (Lydia Varela-Anastasiadou Wilhelm Pieck), a versatile graphic designer with over 10 years of experience shaping brands across branding, packaging, political communication, and advertising. I’m passionate about creating visual identities and campaigns that resonate, driving engagement and business growth. I’m adept at delivering cohesive design across digital and print, collaborating with diverse teams to bring ideas to life with purpose and consistency.
From fast-paced agency environments in Thessaloniki to multi-channel campaigns for national brands and political candidates, I combine creative excellence with practical strategy. I’m proficient in Adobe Creative Suite, UI/UX collaboration with developers, and building scalable brand systems, while mentoring others and delivering training to help teams elevate their design game.
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EUROKTEO - Technical Inspection of Vehicles
EUROKTEO was founded in 2007 by Mr. Emmanouil Charisis to provide vehicle owners with the ability to carry out technical inspections on their vehicles.
I redesigned the company’s logo, rebranding its colors, typography, and tagline. I created viral campaigns that boosted the company’s visibility and significantly increased its social media followers. At the same time, I led a small team and collaborated with an external partner to ensure optimal KTEO (Vehicle Technical Inspection Center) management.
As Head of the Marketing Department, I was responsible for the visual communication of all the additional companies under the KTEO umbrella. I managed social media postings using a monthly content calendar, launched campaigns that are still active today, and played a leading role in all aspects of external communication.
Additionally, I gave an interview to Mr. Haris Lalatsis (YouTube) regarding the nationwide research on driving behavior conducted in Greece by a KTEO. ()
DUST+CREAM is a Greek company specializing in the production and retail of cosmetics, makeup, and personal care products.
I designed and created the Limited Edition summer collection for Dust + Cream, which sold out in the first month of launch for the first time in the company’s history, thus increasing its revenue by 20%.
I designed and developed attractive visual concepts for websites, applications, and marketing materials, which contributed to the election of political figures such as: Apostolos Tzitzikostas, Governor of Western Macedonia, Giannis Ntoumos, Mayor of Katerini, Pantelis Tsakiris, Mayor of Oreokastro, Melina Dermetziopoulou, Deputy Governor of Health & Social Solidarity, Western Macedonia Region, Giorgos Triantafyllidis, Municipal Councilor of Pavlos Melas.
At 89RAINBOW, the music of the past meets the music of today.
I designed the visual identity for 89 RAINBOW, a radio station in Thessaloniki that plays rock and alternative music. At the same time, I created promotional activities for its Facebook page through creative ideas for contests, both on the Facebook page and during radio shows.
The “Fanis Baboulas & Son” project was one of the first freelance projects I started. I designed the visuals for their campaigns throughout the seasons. The campaigns for this project went viral across Greece, to the point where CNN interviewed Mr. Vasilis Baboulas. I also gave my first interviews — one to a Greek website and another to VICE Greece - about the character of “Haroulis-Baboulas.” The wordplay became a hit within the Greek community - and it still is.
• Founded and managed Fytili, a creative storytelling podcast and blog featuring guests from diverse fields.
• Produced, recorded, and edited episodes, coordinating with multiple contributors to create authentic, engaging content.
• Developed social media strategy and content for promoting the podcast/blog across platforms (Instagram, Facebook, LinkedIn).
• Built a community of listeners/readers, encouraging honest conversations and engagement.
• Leveraged storytelling skills to create meaningful content that connects audiences emotionally.
• Coordinated all aspects of the project independently — from concept to publication and promotion.
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